Hyundai Home Shopping Network Corporation (057050) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 978B KRW
Fair value as of: Jul 24, 2026
From 26 valuation models · updated 17 days ago
Share price +8.9% over the past month.
A solid business, screening 123% undervalued on our models.
What matters now
- The price is below even our cautious bear case (133,972 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (52/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (133,972 KRW to 242,942 KRW) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
60‑month range 34,969 KRW – 91,003 KRW · fair‑value band 133,972 KRW – 242,942 KRW · the 87,300 KRW price screens below the 194,354 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 24, 2026.
Analysis
Hyundai Home Shopping Network Corporation (057050) currently trades at 87,300 KRW, while our model-based Fair Value estimate is 194,354 KRW, implying the stock looks roughly 122.6% undervalued today. The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Hyundai Home Shopping Network Corporation generated revenue of 3.8T KRW at a net margin of 2.8%. Revenue grew 1.9% year over year. It earns a return on equity of 3.7%. Net debt stands at 156B KRW. Fundamentals as of Jul 24, 2026
Our scenario range runs from 133,972 KRW (bear case) to 242,942 KRW (bull case); at 87,300 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 6% below its 52-week high and 81% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -49% fair-value upside, at 123%, 057050 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (218,433 KRW) versus Dividend Discount (73,819 KRW). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 52 · Market factors (momentum, volatility) 82
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Hyundai Home Shopping Network Corporation, together with its subsidiaries, operates as an online shopping company in South Korea.
Full company description
Hyundai Home Shopping Network Corporation, together with its subsidiaries, operates as an online shopping company in South Korea. The company offers fashion clothing/underwear; luxury goods/accessories; beauty products, including skincare, body care, perfume, hair care, make up, and other products; fresh/processed food; health food; living/kitchen/health; furniture/bedding/home; childbirth/infant; home appliances/digital; sports/leisure/care; travel/tickets/rentals/insurance; and hobbies/culture/companion products. It is also involved in the manufacturing and sale of building materials, such as flooring products, as well as cosmetics and pharmaceutical raw materials; digital solution business; and wholesale and retail of clothing. Hyundai Home Shopping Network Corporation was founded in 2001 and is headquartered in Seoul, South Korea. Hyundai Home Shopping Network Corporation operates as a subsidiary of Hyundai G.F. Holdings Co., Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hyundai Home Shopping Network Corporation reported revenue of 3.8T KRW in FY2025 versus 2.2T KRW in FY2021, a compound +14.4%/yr. Reported net income was 99.0B KRW in FY2025, compounding −0.7%/yr from FY2021.
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Peer Group
Internet Retail · 109 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $245.34 | $127.67 | -48% |
| Alibaba Group BABA | $114.97 | $75.75 | -34% |
| PDD Holdings PDD | $84.14 | $223.51 | +166% |
| MercadoLibre, Inc MELI | $1,814 | $798.98 | -56% |
| DoorDash, Inc DASH | $190.16 | $38.64 | -80% |
| Sea Limited SE | $106.22 | $52.70 | -50% |
| eBay Inc EBAY | $117.20 | $60.13 | -49% |
| JD.com, Inc JD | €25.95 | €31.88 | +23% |
| Coupang, Inc CPNG | $16.86 | $2.79 | -83% |
| Delivery Hero SE DHER | €38.18 | €12.71 | -67% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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