Visa Inc. Class A vs Morgan Stanley: Fair Value & Quality
Both stocks run through our valuation models. Here is how Visa Inc. Class A (V) and Morgan Stanley (MS) compare, as of Aug 16, 2026.
As of Aug 16, 2026, Fair Value Calculator sees Morgan Stanley as the less overvalued of the two: Visa Inc. Class A trades at $364 versus a fair value of $198 (-46%), while Morgan Stanley trades at $217 versus $139 (-36%).
Visa Inc. Class A
V · USD · Financials
-46%
upside to fair value
overvalued
Price$364
Fair Value$198
Quality82/100
Morgan Stanley
MS · USD · Financials
-36%
upside to fair value
overvalued
Price$217
Fair Value$139
Quality67/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Visa Inc. Class AMorgan Stanley
Valuation
30.4×P/E (TTM)20.1×
15.42×P/S (TTM)4.79×
17.51×P/B3.14×
22.0×EV/EBITDA22.1×
1.53×PEG2.64×
0.8%Dividend yield1.8%
$2.60Dividend per share$4.00
Profitability
52%Net margin25%
67%Operating margin41%
60%Return on equity16%
19%Return on assets1%
Growth
17%Revenue growth (YoY)16%
10.9%Avg. growth/yr (3Y)22.5%
12.9%Avg. growth/yr (5Y)18.3%
Balance & size
0.52×Debt / equity3.13×
$664BMarket cap$351B
healthyGrowth qualitymixed
Visa Inc. Class A leads: 8 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Visa Inc. Class Aof which business quality 76 · market factors 67Morgan Stanleyof which business quality 62 · market factors 74
ProfitabilityMargins and returns on capital today
76
31
Quality GrowthAre margins and returns improving?
41
56
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
85
82
Low VolatilityCalm price path (market factor)
83
58
MomentumPrice trend over the last 3–12 months (market factor)
54
76
52W MomentumDistance to the 52-week high (market factor)
70
88
Net IssuanceBuybacks instead of dilution
100
96
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Visa Inc. Class A
DCF Models$236
Earnings-Based$269
Multiples$94.55
Asset-Based$15.30
Growth DCF$219
Economic Profit$190
10 of 11 models see the stock below the current price.
Morgan Stanley
DCF Models$128
Earnings-Based$211
Dividend Discount$79.85
Multiples$119
Asset-Based$47.42
Growth DCF$330
Economic Profit$95.82
11 of 13 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Visa Inc. Class A
Bear $119Fair Value $198Bull $332
$364 = current price (white tick)
Morgan Stanley
Bear $76.96Fair Value $139Bull $228
$217 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Visa Inc. Class A · Financials
Quality score82 · Top 25%
Fair value upside-46% · bottom 25%
Morgan Stanley · Financials
Quality score67 · Top 25%
Fair value upside-36% · below median
Bottom line
As of Aug 16, 2026, Fair Value Calculator sees Morgan Stanley as the less overvalued of the two: Visa Inc. Class A trades at $364 versus a fair value of $198 (-46%), while Morgan Stanley trades at $217 versus $139 (-36%).
Visa Inc. Class A has the higher quality score (82/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
