1728 (1728) Fair Value & Analysis

Consumer Cyclical · Market cap HK$1.4B

1 1728 1728 · HK

PriceHK$0.1430

Fair ValueHK$0.0900

Upside-37.1%

Quality34/100

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Evidence: Low Range HK$0.0600 – HK$0.1100

Fair value as of: Jul 2, 2026

From 3 valuation models · updated today

Price vs Fair Value (12 months)

12‑month range HK$0.1430 – HK$0.1490 · fair‑value band HK$0.0600 – HK$0.1100 · the HK$0.1430 price screens above the HK$0.0900 fair value. As of Jul 2, 2026.

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Analysis

1728 (1728) currently trades at HK$0.1430, while our model-based Fair Value estimate is HK$0.0900 — implying the stock looks roughly 37.1% overvalued today. We read business quality at 34/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

Over the trailing twelve months, 1728 generated revenue of HK$18.7B at a net margin of -13.8%. Revenue declined 9.7% year over year. Net debt stands at HK$16.7B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$18.7B

Revenue growth (YoY) -9.7%

Net margin -13.8%

Return on equity -188%

Free cash flow −HK$1.2B FY2025

Operating margin -10.3%

More key figures

EPS (TTM) HK$-0.2300

EPS growth (YoY) -62.5%

Net debt HK$16.7B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1728 reported revenue of HK$18.2B in FY2025 versus HK$21.0B in FY2021, a compound −3.5%/yr. Reported net income was −HK$2.5B in FY2025.

Revenue −3.5%/yr

FY21 HK$21.0B

FY22 HK$22.6B

FY23 HK$24.1B

FY24 HK$20.7B

FY25 HK$18.2B

Net income

FY21 −HK$2.2B

FY22 −HK$297M

FY23 −HK$849M

FY24 −HK$1.6B

FY25 −HK$2.5B

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Similar stocks

6 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
Carvana Co CVNA	$67.25	$44.45	-34%
Penske Automotive Group PAG	$171.02	$150.41	-12%
D'Ieteren Group SIEVF	$193.00	$125.79	-35%
Hotai Motor Co 2207	485.00 TWD	621.31 TWD	+28%
CarMax, Inc KMX	$52.40	$28.37	-46%
Lithia Motors, Inc LAD	$304.83	$305.51	+0%

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Frequently asked questions

Is 1728 (1728) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$0.0900 versus a price of HK$0.1430 — about −37% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 1728?

Our model-based fair value for 1728 is HK$0.0900 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.1430.

What is the quality score of 1728?

1728 has a Quality Score of 34/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1728 (1728)?

1728 reported trailing-twelve-month revenue of about HK$18.7B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1728?

The net profit margin of 1728 is about -13.8%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.