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Card Factory plc (CRFCF) Fair Value & Analysis

Consumer Cyclical · US · Market cap $314M

Price$0.9126
Fair Value$2.63
Upside+188.2%
Quality97/100
Evidence: High Range $1.97 – $3.28

Fair value as of: Jun 25, 2026

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Analysis

Card Factory plc (CRFCF) currently trades at $0.9126, while our model-based Fair Value estimate is $2.63 — implying the stock looks roughly 188.2% undervalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Card Factory plc operates as a specialist retailer of cards, gifts, and celebration essentials in the United Kingdom, South Africa, Republic of Ireland, the United States, and internationally. It operates through four segments: Stores, Digital, Wholesale partnerships, and Printcraft. The company offers greeting cards and gifts through cardfactory stores, cardfactory online, and network of third-party retail partners; and personalised cards and gifts through online retailer, as well as manufacture and sell greeting cards and personalised gifts through its stores and digital businesses. It also provides printers; sells gift bags, tags, wrapping, packaging, and gifts; and operates as a property company. The company offers its products through various retail locations, as well as through its websites, such as cardfactory.co.uk and gettingpersonal.co.uk. Card Factory plc was founded in 1992 and is headquartered in Wakefield, the United Kingdom.

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Frequently asked questions

Is Card Factory plc (CRFCF) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $2.63 versus a price of $0.9126 — about +188% (undervalued). Model-based estimate, not financial advice.
What is the fair value of CRFCF?
Our 21-model fair value for Card Factory plc is $2.63 (as of Jun 25, 2026), built from audited fundamentals. The current price is $0.9126.
What is the quality score of CRFCF?
Card Factory plc has a Quality Score of 97/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.