MIXI, Inc (MIXIF) Fair Value & Analysis
Communication Services · US · Market cap $1.7B
MIXI, Inc
MIXIF · US
Fair value as of: Jul 18, 2026
From 24 valuation models · updated 23 days ago
A solid business, screening 71% undervalued on our models.
What matters now
- The price is below even our cautious bear case ($26.96). The market is more pessimistic than our downside scenario.
- Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range $8.96 – $42.29 · fair‑value band $26.96 – $45.51 · the $21.28 price screens below the $36.41 fair value. Dashed = 300-day average. As of Jul 18, 2026.
Analysis
MIXI, Inc (MIXIF) currently trades at $21.28, while our model-based Fair Value estimate is $36.41, implying the stock looks roughly 71.1% undervalued today. The Quality Score stands at 65/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, MIXI, Inc generated revenue of $171B at a net margin of 10.1%. Revenue grew 23.5% year over year. It earns a return on equity of 8.9%. The balance sheet holds a net cash position of $69.7B. Fundamentals as of Jul 18, 2026
Our scenario range runs from $26.96 (bear case) to $45.51 (bull case); at $21.28, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high and 2% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -19% fair-value upside, at 71%, MIXIF screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models ($45.21) versus Asset-Based ($11.71). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 54
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
MIXI, Inc. engages in the sports, digital entertainment, lifestyle, and investment businesses in Japan. It offers TIPSTAR, a service that offers online betting tickets and live broadcasts; Fansta, a service for finding sports bars; keitan, an auto race app; Chariloto, a site to sell Keirin and auto race betting tickets; Chiba Jets Funabashi, a professional …
Full company description
MIXI, Inc. engages in the sports, digital entertainment, lifestyle, and investment businesses in Japan. It offers TIPSTAR, a service that offers online betting tickets and live broadcasts; Fansta, a service for finding sports bars; keitan, an auto race app; Chariloto, a site to sell Keirin and auto race betting tickets; Chiba Jets Funabashi, a professional basketball team in the B.LEAGUE; F.C.Tokyo, a Japan professional football league club team; netkeiba.com, a horse racing media; Weekly Baseball Online, a baseball information site; and netkeirin that provides various content. The company also offers MIXI M, a platform to integrate personal and payment information, and assets; Monster Strike, Monster Strike Stadium, Kotodaman, and MSonic; MONSTORE, the monster strike online store; MIXI_ANIME and Monstore, an online store; PROMARE, and Pandora and Akubi, an animated movie; Fight League: Gear Gadget Generator, an animated series; and XPICE, a short animation. In addition, it provides mixi, a social networking service that offers space for friendly communication; minimo, a salon artist booking app; FamilyAlbum, a family photo and video sharing app; mixi2, a social network to share the moment and come together; and OKURU, a photo gift service. The company was formerly known as eMecury Co., Ltd. and changed its name to MIXI, Inc. in February 2006. MIXI, Inc. was founded in 1997 and is headquartered in Tokyo, Japan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
MIXI, Inc reported revenue of $172B in FY2026 versus $118B in FY2022, a compound +9.9%/yr. Reported net income was $17.4B in FY2026, compounding +14.1%/yr from FY2022.
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Peer Group
Electronic Gaming & Multimedia · 152 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Electronic Gaming & Multimedia median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Electronic Gaming & Multimedia stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| NetEase, Inc 9999 | HK$202.60 | HK$192.74 | -5% |
| Electronic Arts Inc EA | $207.27 | $76.57 | -63% |
| Take-Two Interactive Software, Inc TTWO | $237.04 | $60.45 | -74% |
| Roblox Corporation RBLX | $57.07 | $21.20 | -63% |
| Zhejiang Century Huatong Group 002602 | ¥14.04 | ¥14.68 | +5% |
| KRAFTON, Inc 259960 | 240,500 KRW | 395,557 KRW | +64% |
| Kunlun Tech Co 300418 | ¥44.61 | ¥6.87 | -85% |
| Giant Network Group 002558 | ¥29.98 | ¥15.69 | -48% |
| International Games System Co 3293 | 704.00 TWD | 568.16 TWD | -19% |
| 37 Interactive Entertainment Network Technology Group 002555 | ¥19.02 | ¥22.29 | +17% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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