Purple Innovation, Inc (PRPL) Fair Value & Analysis
Consumer Cyclical · US · Market cap $46.5M
Purple Innovation, Inc
PRPL · US
Fair value as of: Jul 31, 2026
From 3 valuation models · updated today
Fair value updated Jul 31, 2026, revised from $1.46 to $1.41 (−3.4%) since Jul 19, 2026. Share price +2,168.3% over the past month.
What matters now
- The price sits above even our optimistic bull case ($1.96). The favourable scenario is already priced in.
- Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range ($0.7700 to $1.96) leaves room in how you read the outcome.
Price vs Fair Value (12 months)
12‑month range $0.2897 – $8.22 · fair‑value band $0.7700 – $1.96 · the $8.10 price screens above the $1.41 fair value. As of Jul 31, 2026.
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Purple Innovation, Inc (PRPL) currently trades at $8.10, while our model-based Fair Value estimate is $1.41, implying the stock looks roughly 82.6% overvalued today. We read business quality at 44/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Purple Innovation, Inc generated revenue of $460M at a net margin of -13.7%. Revenue declined 8.1% year over year. Net debt stands at $180M. Fundamentals as of Jul 31, 2026
Our scenario range runs from $0.7700 (bear case) to $1.96 (bull case); at $8.10, the current price sits above that range. For context, the median of 10 Consumer Cyclical peers we cover trades at 36% fair-value upside, at -83%, PRPL screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 31, 2026. TTM = trailing twelve months.
Quality Score breakdown
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets.
Full company description
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Purple Innovation, Inc reported revenue of $469M in FY2025 versus $726M in FY2021, a compound −10.4%/yr. Reported net income was −$51.4M in FY2025.
Is PRPL fairly valued? → Check now
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 31, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥83.90 | ¥123.44 | +47% |
| Haier Smart Home Co QIHCF | $2.42 | $3.30 | +36% |
| Gree Electric Appliances, Inc 000651 | ¥38.46 | ¥86.03 | +124% |
| King Slide Works Co 2059 | 5,620 TWD | 3,359 TWD | -40% |
| Guangdong Songfa Ceramics Co 603268 | ¥146.83 | ¥38.95 | -73% |
| SharkNinja, Inc SN | $119.82 | $78.04 | -35% |
| Mohawk Industries, Inc M1HK34 | R$21.86 | R$4.10 | -81% |
| Hisense Home Appliances Group 000921 | ¥28.47 | ¥57.22 | +101% |
| Zhejiang Supor Co 002032 | ¥42.40 | ¥43.56 | +3% |
| COWAY Co 021240 | 94,200 KRW | 153,768 KRW | +63% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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