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Wisconsin Electric Power Company (WELPP) Fair Value & Analysis

Other · US · Market cap $2.2B

WE Wisconsin Electric Power Company logo Wisconsin Electric Power Company WELPP · US
Price$63.75
Fair Value$191.25
Upside+200.0%
Quality43/100
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Expensive Growth
Thin margins · 0.0% net margin
Moderate debt · negative free cash flow
4.07% dividend yield
Ranks above peers (10/12)
Moderate moat 60/100
Evidence: Medium Range $133.87 – $248.63 Share as image

Fair value as of: Jul 22, 2026

From 12 valuation models · updated 19 days ago

Fair value updated Jul 22, 2026, revised from $285.86 to $191.25 (−33.1%) since Jun 25, 2026. Share price −1.6% over the past month.

Below-average quality, screening 200% undervalued on our models.

What matters now

  • The large discount to fair value meets weak quality (43/100). That raises the risk this is a value trap rather than a bargain.
  • The price is below even our cautious bear case ($133.87). The market is more pessimistic than our downside scenario.
  • A fairly wide model range ($133.87 to $248.63) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

$74.54 $49.08 Fair Value $191.25 Jun 2015 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.

How to read this chart

60‑month range $49.08 – $74.54 · fair‑value band $133.87 – $248.63 · the $63.75 price screens below the $191.25 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.

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Analysis

Wisconsin Electric Power Company (WELPP) currently trades at $63.75, while our model-based Fair Value estimate is $191.25, implying the stock looks roughly 200.0% undervalued today. The Quality Score stands at 43/100 (below-average quality), in the Other sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.

Net debt stands at $5.2B. The stock trades on a trailing P/E of 6.4. Fundamentals as of Jul 22, 2026

Our scenario range runs from $133.87 (bear case) to $248.63 (bull case); at $63.75, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 4% below its 52-week high and 4% above its 52-week low, currently below its 200-day average. For context, the median of 10 Other peers we cover trades at -22% fair-value upside, at 200%, WELPP screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Residual Income $169.61 $185.02 $242.68 76
ROIC Compounder $144.99 $188.91 $235.10 72
Growth-Adj P/E $196.50 $280.71 $364.92 68
All 12 models by family
Earnings-Based
Graham-Dodd $125.91 $219.43 $268.98 54
EPV $144.99 $188.91 $226.80 59
Multiples
P/E Multiple $277.75 $370.33 $462.91 63
P/S Multiple $236.08 $314.78 $393.47 58
P/B Multiple $236.08 $314.78 $393.47 55
EV/EBIT $332.88 $488.22 $643.56 53
EV/EBITDA $384.50 $557.06 $729.61 54
EV/Revenue $98.71 $198.08 $297.45 43
Asset-Based
NCAV (Graham) $99.95 $133.93 $199.89 50
Economic Profit
Residual Income $169.61 $185.02 $242.68 76
ROIC Compounder $144.99 $188.91 $235.10 72
Growth Earnings
Growth-Adj P/E $196.50 $280.71 $364.92 68

Widest divergence: Multiples ($314.78) versus Asset-Based ($133.93). Highest evidence: Residual Income (76).

Key figures & financial health

Free cash flow −$1.6B FY2025
P/E ratio 6.4
Dividend yield 4.1%
Net debt $5.2B FY2025

Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 43/100

Of which business quality 41 · Market factors (momentum, volatility) 56

Profitability 32
Margins and returns on capital today
Quality Growth 47
Are margins and returns improving?
Cashflow 43
Earnings quality: real cash, not paper profit
Fin. Strength 24
Balance sheet, leverage, solvency risk
Investment 22
Disciplined investing over empire-building
Low Volatility 87
Calm price path (market factor)
Momentum 42
Price trend over the last 3–12 months (market factor)
52W Momentum 44
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Wisconsin Electric Power Company operates as an electric, natural gas, and steam utility company in the United States. The company operates through two segments, Utility and Other.

Full company description

Wisconsin Electric Power Company operates as an electric, natural gas, and steam utility company in the United States. The company operates through two segments, Utility and Other. It engages in the generation, distribution, and sale of electricity to residential, commercial, industrial, and other customers in southeastern, east central, and northern Wisconsin, as well as in the Upper Peninsula of Michigan. The company generates electricity from coal, natural gas and oil, wind, hydro, and biomass. It also produces, distributes, and sells steam for processing, space heating, domestic hot water, and humidification customers in metropolitan Milwaukee, Wisconsin. In addition, the company engages in the purchase, distribution, and sale of natural gas to retail customers, as well as transportation of customer-owned natural gas in southeastern, east central, and northern Wisconsin. As of December 31, 2017, it operated approximately 19,800 lines of overhead distribution lines and 24,600 miles of underground distribution cable, as well as 310 electric distribution substations and approximately 287,200 line transformers; a natural gas distribution system consisting of approximately 11,100 miles of distribution mains connected at 25 gate stations; and steam systems comprising 40 miles of high pressure and low pressure steam piping, approximately 4 miles of walkable tunnels, and other pressure regulating equipment. The company was founded in 1896 and is based in Milwaukee, Wisconsin. Wisconsin Electric Power Company is a subsidiary of WEC Energy Group, Inc.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Wisconsin Electric Power Company reported revenue of $4.5B in FY2025 versus $3.7B in FY2021, a compound +5.2%/yr. Reported net income was $628M in FY2025, compounding +13.2%/yr from FY2021.

Growth Quality 33/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
$4.5B
Latest YoY
+12.9%
Avg. growth/yr (3Y)
+3.4%
Avg. growth/yr (5Y)
+5.9%
Avg. growth/yr (11Y)
+0.9%
Revenue +5.2%/yr
FY21 $3.7B
FY22 $4.1B
FY23 $4.0B
FY24 $4.0B
FY25 $4.5B
Net income +13.2%/yr
FY21 $382M
FY22 $398M
FY23 $482M
FY24 $514M
FY25 $628M

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Cite: Fair Value Calculator (2026). "Wisconsin Electric Power Company Fair Value". https://www.fairvalue-calculator.com/stock/WELPP

Peer Group

Other · 390 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 43 · Bottom 25%
Fair Value upside +200% · Top 25%
Return on assets 0% · Top 25%
Net margin (TTM) 0% · Above median
Operating margin (TTM) 0% · Above median
Revenue growth 0% · Top 25%
Dividend yield (TTM) 4.1% · Top 25%
Debt / equity 0.67× · Higher than 75% of peers

Valuation Multiples vs Other median · lower = cheaper

P/E (TTM) 6.4× · Cheaper than 75% of peers
P/B 0.32× · Cheaper than median
EV/EBITDA 4.6× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 8
FUTURE 0 · sector 0
PAST 0 · sector 0
HEALTH 67 · sector 97
DIVIDEND 81 · sector 0

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

Is Wisconsin Electric Power Company (WELPP) overvalued or undervalued?
As of Jul 22, 2026, our model estimates a fair value of $191.25 versus a price of $63.75, about +200% (undervalued).
What is the fair value of WELPP?
Our model-based fair value for Wisconsin Electric Power Company is $191.25 (as of Jul 22, 2026), built from audited fundamentals. The current price is $63.75.
What is the quality score of WELPP?
Wisconsin Electric Power Company has a Quality Score of 43/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the net profit margin of WELPP?
The net profit margin of Wisconsin Electric Power Company is about 0.0%, meaning it keeps roughly 0.0% of revenue as net income. Based on the latest reported figures.
Does Wisconsin Electric Power Company pay a dividend?
Wisconsin Electric Power Company currently shows a dividend yield of about 4.07% relative to its recent price (as of Jul 22, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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