Home Depot vs Booking Holdings: Fair Value & Quality
Both stocks run through our valuation models. Here is how Home Depot (HD) and Booking Holdings (BKNG) compare, as of Aug 13, 2026.
As of Aug 13, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Home Depot trades at $343 versus a fair value of $237 (-31%), while Booking Holdings trades at $212 versus $153 (-28%).
Home Depot
HD · USD · Consumer Discretionary
-31%
upside to fair value
overvalued
Price$343
Fair Value$237
Quality57/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-28%
upside to fair value
overvalued
Price$212
Fair Value$153
Quality88/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Home DepotBooking Holdings
Valuation
24.4×P/E (TTM)24.1×
2.06×P/S (TTM)5.12×
26.72×P/B—
15.5×EV/EBITDA13.6×
1.94×PEG0.75×
2.1%Dividend yield0.9%
$6.93Dividend per share$1.58
Profitability
8%Net margin22%
12%Operating margin25%
128%Return on equity226%
13%Return on assets22%
Growth
5%Revenue growth (YoY)16%
1.5%Avg. growth/yr (3Y)16.3%
4.5%Avg. growth/yr (5Y)31.7%
Balance & size
3.62×Debt / equity—
$342BMarket cap$142B
healthyGrowth qualityhealthy
Booking Holdings leads: 2 to 10 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Home Depotof which business quality 55 · market factors 46Booking Holdingsof which business quality 84 · market factors 54
ProfitabilityMargins and returns on capital today
83
87
Quality GrowthAre margins and returns improving?
30
43
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
48
92
Low VolatilityCalm price path (market factor)
71
55
MomentumPrice trend over the last 3–12 months (market factor)
37
53
52W MomentumDistance to the 52-week high (market factor)
33
55
Net IssuanceBuybacks instead of dilution
84
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Home Depot
DCF Models$247
Earnings-Based$129
Dividend Discount$174
Multiples$227
Asset-Based$8.61
Growth DCF$193
Economic Profit$128
Growth Earnings$285
26 of 26 models see the stock below the current price.
Booking Holdings
DCF Models$253
Earnings-Based$132
Dividend Discount$28.34
Multiples$153
Growth DCF$231
Economic Profit$113
Growth Earnings$187
14 of 23 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Home Depot
Bear $129Fair Value $237Bull $312
$343 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$212 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Home Depot · Consumer Discretionary
Quality score57 · above median
Fair value upside-31% · below median
Booking Holdings · Consumer Discretionary
Quality score88 · Top 25%
Fair value upside-28% · below median
Bottom line
As of Aug 13, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Home Depot trades at $343 versus a fair value of $237 (-31%), while Booking Holdings trades at $212 versus $153 (-28%).
Booking Holdings has the higher quality score (88/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
