McDONALD’S vs Booking Holdings: Fair Value & Quality
Both stocks run through our 21 valuation models. Here is how McDONALD’S (MCD) and Booking Holdings (BKNG) compare, as of Jul 23, 2026.
Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
McDONALD’S · Consumer Discretionary
Booking Holdings · Consumer Discretionary
Bottom line
As of Jul 23, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: McDONALD’S trades at $264 versus a fair value of $152 (-42%), while Booking Holdings trades at $179 versus $153 (-15%).
Booking Holdings has the higher quality score (71/100).
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A model-based valuation snapshot from 21 models, not a recommendation and not financial advice. Values change with price and fundamentals; the date shown above applies.