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PepsiCo vs British American Tobacco p.l.c.: Fair Value & Quality

Both stocks run through our 21 valuation models. Here is how PepsiCo (PEP) and British American Tobacco p.l.c. (BTI) compare, as of Jul 23, 2026.

As of Jul 23, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: PepsiCo trades at $135 versus a fair value of $107 (-21%), while British American Tobacco p.l.c. trades at $61.42 versus $61.14 (-0%).
PepsiCo
PEP · Consumer Staples
-21%
above fair value
overvalued
Price$135
Fair Value$107
Quality59/100
British American Tobacco p.l.c.
BTI · Consumer Staples
-0%
above fair value
fairly valued
Price$61.42
Fair Value$61.14
Quality74/100

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

PepsiCo · Consumer Staples

Quality score59 · above median
Fair value upside-21% · below median

British American Tobacco p.l.c. · Consumer Staples

Quality score74 · Top 25%
Fair value upside-0% · above median

Bottom line

As of Jul 23, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: PepsiCo trades at $135 versus a fair value of $107 (-21%), while British American Tobacco p.l.c. trades at $61.42 versus $61.14 (-0%).

British American Tobacco p.l.c. has the higher quality score (74/100).

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A model-based valuation snapshot from 21 models, not a recommendation and not financial advice. Values change with price and fundamentals; the date shown above applies.