Both stocks run through our valuation models. Here is how PepsiCo (PEP) and Altria (MO) compare, as of Aug 13, 2026.
As of Aug 13, 2026, Fair Value Calculator sees Altria as the more attractively valued of the two: PepsiCo trades at $138 versus a fair value of $107 (-23%), while Altria trades at $65.03 versus $81.81 (+26%).
PepsiCo
PEP · USD · Consumer Staples
-23%
upside to fair value
overvalued
Price$138
Fair Value$107
Quality63/100
Altria
MO · USD · Consumer Staples
+26%
upside to fair value
undervalued
Price$65.03
Fair Value$81.81
Quality85/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
PepsiCoAltria
Valuation
22.4×P/E (TTM)15.1×
1.97×P/S (TTM)5.93×
9.23×P/B—
11.9×EV/EBITDA8.9×
1.53×PEG1.65×
4.0%Dividend yield6.0%
$5.69Dividend per share$4.20
Profitability
9%Net margin40%
17%Operating margin62%
44%Return on equity—
9%Return on assets28%
Growth
9%Revenue growth (YoY)5%
2.8%Avg. growth/yr (3Y)-7.1%
5.9%Avg. growth/yr (5Y)-5.1%
Balance & size
2.07×Debt / equity—
$188BMarket cap$121B
healthyGrowth qualitymixed
Altria leads: 5 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
PepsiCoof which business quality 59 · market factors 49Altriaof which business quality 80 · market factors 60
ProfitabilityMargins and returns on capital today
69
82
Quality GrowthAre margins and returns improving?
32
32
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
77
100
Low VolatilityCalm price path (market factor)
93
88
MomentumPrice trend over the last 3–12 months (market factor)
30
47
52W MomentumDistance to the 52-week high (market factor)
30
51
Net IssuanceBuybacks instead of dilution
85
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
PepsiCo
DCF Models$81.79
Earnings-Based$50.16
Dividend Discount$93.30
Multiples$115
Asset-Based$10.01
Growth DCF$73.16
Economic Profit$61.14
Growth Earnings$107
24 of 26 models see the stock below the current price.
Altria
DCF Models$60.89
Earnings-Based$53.39
Dividend Discount$44.95
Multiples$87.36
Growth DCF$43.59
Economic Profit$73.52
Growth Earnings$66.10
12 of 21 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
PepsiCo
Bear $56.05Fair Value $107Bull $158
$138 = current price (white tick)
Altria
Bear $65.52Fair Value $81.81Bull $106
$65.03 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
PepsiCo · Consumer Staples
Quality score63 · above median
Fair value upside-23% · below median
Altria · Consumer Staples
Quality score85 · Top 25%
Fair value upside+26% · above median
Bottom line
As of Aug 13, 2026, Fair Value Calculator sees Altria as the more attractively valued of the two: PepsiCo trades at $138 versus a fair value of $107 (-23%), while Altria trades at $65.03 versus $81.81 (+26%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
