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STOCK COMPARISON

Procter & Gamble vs British American Tobacco p.l.c.: Fair Value & Quality

Both stocks run through our valuation models. Here is how Procter & Gamble (PG) and British American Tobacco p.l.c. (BTI) compare, as of Aug 16, 2026.

As of Aug 16, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: Procter & Gamble trades at $145 versus a fair value of $108 (-25%), while British American Tobacco p.l.c. trades at $57.06 versus $61.07 (+7%).
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$145
Fair Value$108
Quality75/100
British American Tobacco p.l.c.
BTI · USD · Consumer Staples
+7%
upside to fair value
fairly valued
Price$57.06
Fair Value$61.07
Quality74/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Procter & GambleBritish American Tobacco p.l.c.
Valuation
21.5×P/E (TTM)12.3×
3.95×P/S (TTM)5.06×
6.58×P/B2.70×
14.3×EV/EBITDA13.4×
4.13×PEG1.57×
2.9%Dividend yield5.6%
$4.23Dividend per share$2.45
Profitability
19%Net margin30%
23%Operating margin35%
31%Return on equity16%
11%Return on assets5%
Growth
7%Revenue growth (YoY)0%
1.7%Avg. growth/yr (3Y)-2.5%
3.5%Avg. growth/yr (5Y)-0.1%
Balance & size
0.48×Debt / equity0.65×
$342BMarket cap$130B
healthyGrowth qualityweak

Even match: 7 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Procter & Gambleof which business quality 71 · market factors 52 British American Tobacco p.l.c.of which business quality 67 · market factors 55
ProfitabilityMargins and returns on capital today
73
51
Quality GrowthAre margins and returns improving?
46
65
CashflowEarnings quality: real cash, not paper profit
65
73
Fin. StrengthBalance sheet, leverage, solvency risk
70
46
InvestmentDisciplined investing over empire-building
85
100
Low VolatilityCalm price path (market factor)
95
89
MomentumPrice trend over the last 3–12 months (market factor)
37
39
52W MomentumDistance to the 52-week high (market factor)
29
45
Net IssuanceBuybacks instead of dilution
91
92

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Procter & Gamble

DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112

24 of 24 models see the stock below the current price.

British American Tobacco p.l.c.

DCF Models$100
Earnings-Based$126
Dividend Discount$41.76
Multiples$61.97
Asset-Based$14.87
Growth DCF$49.43
Economic Profit$33.45
Growth Earnings$165

11 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$145 = current price (white tick)
British American Tobacco p.l.c.
Bear $44.26Fair Value $61.07Bull $97.65
$57.06 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Procter & Gamble · Consumer Staples

Quality score75 · Top 25%
Fair value upside-25% · below median

British American Tobacco p.l.c. · Consumer Staples

Quality score74 · Top 25%
Fair value upside+7% · above median

Bottom line

As of Aug 16, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: Procter & Gamble trades at $145 versus a fair value of $108 (-25%), while British American Tobacco p.l.c. trades at $57.06 versus $61.07 (+7%).

Procter & Gamble has the higher quality score (75/100).

See the full analysis →
Procter & Gamble · British American Tobacco p.l.c.

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.