Procter & Gamble vs British American Tobacco p.l.c.: Fair Value & Quality
Both stocks run through our 21 valuation models. Here is how Procter & Gamble (PG) and British American Tobacco p.l.c. (BTI) compare, as of Jul 23, 2026.
Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Procter & Gamble · Consumer Staples
British American Tobacco p.l.c. · Consumer Staples
Bottom line
As of Jul 23, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: Procter & Gamble trades at $148 versus a fair value of $110 (-26%), while British American Tobacco p.l.c. trades at $61.42 versus $61.14 (-0%).
British American Tobacco p.l.c. has the higher quality score (74/100).
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A model-based valuation snapshot from 21 models, not a recommendation and not financial advice. Values change with price and fundamentals; the date shown above applies.