Procter & Gamble Company (PG) fair value: what the stock is really worth
We calculate from audited financials what Procter & Gamble Company is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Procter & Gamble Company
PG · USGreat Company, Expensive PriceHigh Quality, but the stock trades above estimated Fair Value.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 17, 2026.
How to read this chart
60‑month range $112.26 – $172.51 · fair‑value band $70.77 – $151.46 · the $146.39 price screens above the $108.16 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 17, 2026.
Company profile
The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care segments.
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The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care segments. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, and taped diapers and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social and e-commerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.
Stock analysis
Procter & Gamble Company (PG) currently trades at $146.39, while our model-based Fair Value estimate is $108.16, implying the stock looks roughly 35.4% overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $116.62 per share, and 0 of the 24 models we run sit above the $146.39 price.
Bear case: the Asset-Based group reads lowest at $14.97, and 24 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: $70.77 (bear) to $151.46 (bull), the price of $146.39 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 76/100 (high quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Procter & Gamble Company reported revenue of $84.3B in FY2025 versus $76.1B in FY2021, a compound +2.6%/yr. Reported net income was $16.0B in FY2025, compounding +2.8%/yr from FY2021.
Key figures
Market cap $359B · P/E ratio 21.4 · P/S ratio 4.06 · EPS (TTM) $6.84 · Dividend yield 2.9% · Net margin 19.0% · Return on equity 31.1% · Return on assets (EBIT) 15.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 66 out of 100 (medium confidence).
What moves the price
The share trades about 12% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −32% fair-value upside, at −26%, PG screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 71 · Market factors (momentum, volatility) 52
Revenue & earnings trend
Growth Forecast
PG screens 35% overvalued. Compare with L'Oréal S.A →
Compare Procter & Gamble Company with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 249 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| L'Oréal S.A LORL | C$25.21 | C$21.85 | −13% |
| Unilever PLC UNA | €54.18 | €40.47 | −25% |
| Colgate-Palmolive Company CL | $87.02 | $55.28 | −36% |
| 500696 500696 | ₹1,934 | ₹493.08 | −75% |
| Hindustan Unilever Limited HINDUNILVR | ₹1,962 | ₹789.46 | −60% |
| Kenvue Inc KVUE | $17.83 | $10.97 | −38% |
| Kimberly-Clark Corporation KMB | $98.10 | $79.71 | −19% |
| Henkel AG HEN3 | €73.30 | €78.02 | +6% |
| The Estée Lauder Companies Inc EL | $96.25 | $21.04 | −78% |
| Church & Dwight Co CHD | $95.51 | $65.12 | −32% |
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Key figures of Procter & Gamble Company
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