Both stocks run through our valuation models. Here is how Procter & Gamble (PG) and PepsiCo (PEP) compare, as of Aug 16, 2026.
As of Aug 16, 2026, Fair Value Calculator sees PepsiCo as the less overvalued of the two: Procter & Gamble trades at $145 versus a fair value of $108 (-25%), while PepsiCo trades at $141 versus $107 (-24%).
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$145
Fair Value$108
Quality75/100
PepsiCo
PEP · USD · Consumer Staples
-24%
upside to fair value
overvalued
Price$141
Fair Value$107
Quality63/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Procter & GamblePepsiCo
Valuation
21.5×P/E (TTM)22.2×
3.95×P/S (TTM)1.97×
6.58×P/B9.23×
14.3×EV/EBITDA11.9×
4.13×PEG1.53×
2.9%Dividend yield4.0%
$4.23Dividend per share$5.69
Profitability
19%Net margin9%
23%Operating margin17%
31%Return on equity44%
11%Return on assets9%
Growth
7%Revenue growth (YoY)9%
1.7%Avg. growth/yr (3Y)2.8%
3.5%Avg. growth/yr (5Y)5.9%
Balance & size
0.48×Debt / equity2.07×
$342BMarket cap$188B
healthyGrowth qualityhealthy
PepsiCo leads: 6 to 8 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Procter & Gambleof which business quality 71 · market factors 52PepsiCoof which business quality 59 · market factors 50
ProfitabilityMargins and returns on capital today
73
69
Quality GrowthAre margins and returns improving?
46
32
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
85
77
Low VolatilityCalm price path (market factor)
95
93
MomentumPrice trend over the last 3–12 months (market factor)
37
32
52W MomentumDistance to the 52-week high (market factor)
29
31
Net IssuanceBuybacks instead of dilution
91
85
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112
24 of 24 models see the stock below the current price.
PepsiCo
DCF Models$81.79
Earnings-Based$50.16
Dividend Discount$93.30
Multiples$115
Asset-Based$10.01
Growth DCF$73.16
Economic Profit$61.14
Growth Earnings$107
24 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$145 = current price (white tick)
PepsiCo
Bear $56.05Fair Value $107Bull $158
$141 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Procter & Gamble · Consumer Staples
Quality score75 · Top 25%
Fair value upside-25% · below median
PepsiCo · Consumer Staples
Quality score63 · above median
Fair value upside-24% · below median
Bottom line
As of Aug 16, 2026, Fair Value Calculator sees PepsiCo as the less overvalued of the two: Procter & Gamble trades at $145 versus a fair value of $108 (-25%), while PepsiCo trades at $141 versus $107 (-24%).
Procter & Gamble has the higher quality score (75/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
