TJX Companies vs Booking Holdings: Fair Value & Quality
Both stocks run through our valuation models. Here is how TJX Companies (TJX) and Booking Holdings (BKNG) compare, as of Aug 13, 2026.
As of Aug 13, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: TJX Companies trades at $156 versus a fair value of $84.95 (-45%), while Booking Holdings trades at $213 versus $153 (-28%).
TJX Companies
TJX · USD · Consumer Discretionary
-45%
upside to fair value
overvalued
Price$156
Fair Value$84.95
Quality70/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-28%
upside to fair value
overvalued
Price$213
Fair Value$153
Quality88/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
TJX CompaniesBooking Holdings
Valuation
30.1×P/E (TTM)24.1×
2.77×P/S (TTM)5.12×
16.75×P/B—
18.8×EV/EBITDA13.6×
3.30×PEG0.75×
1.1%Dividend yield0.9%
$1.76Dividend per share$1.58
Profitability
9%Net margin22%
12%Operating margin25%
61%Return on equity226%
14%Return on assets22%
Growth
9%Revenue growth (YoY)16%
6.5%Avg. growth/yr (3Y)16.3%
13.4%Avg. growth/yr (5Y)31.7%
Balance & size
0.18×Debt / equity—
$171BMarket cap$142B
healthyGrowth qualityhealthy
Booking Holdings leads: 2 to 10 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
TJX Companiesof which business quality 68 · market factors 64Booking Holdingsof which business quality 84 · market factors 52
ProfitabilityMargins and returns on capital today
85
87
Quality GrowthAre margins and returns improving?
41
43
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
56
92
Low VolatilityCalm price path (market factor)
90
55
MomentumPrice trend over the last 3–12 months (market factor)
47
50
52W MomentumDistance to the 52-week high (market factor)
63
54
Net IssuanceBuybacks instead of dilution
97
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
TJX Companies
DCF Models$92.07
Earnings-Based$49.34
Multiples$82.50
Asset-Based$6.18
Growth DCF$84.97
Economic Profit$68.73
Growth Earnings$80.22
24 of 24 models see the stock below the current price.
Booking Holdings
DCF Models$253
Earnings-Based$132
Dividend Discount$28.34
Multiples$153
Growth DCF$231
Economic Profit$113
Growth Earnings$187
14 of 23 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
TJX Companies
Bear $62.07Fair Value $84.95Bull $108
$156 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$213 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
TJX Companies · Consumer Discretionary
Quality score70 · Top 25%
Fair value upside-45% · below median
Booking Holdings · Consumer Discretionary
Quality score88 · Top 25%
Fair value upside-28% · below median
Bottom line
As of Aug 13, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: TJX Companies trades at $156 versus a fair value of $84.95 (-45%), while Booking Holdings trades at $213 versus $153 (-28%).
Booking Holdings has the higher quality score (88/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
