Aurora Design Public Company (AURA) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 18.7B THB
Fair value as of: Jun 24, 2026
From 17 valuation models · updated 5 days ago
Share price −5.5% over the past month.
Price vs Fair Value (12 months)
12‑month range 11.75 THB – 15.10 THB · fair‑value band 7.84 THB – 30.75 THB · the 13.70 THB price screens below the 17.50 THB fair value. As of Jun 24, 2026.
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Aurora Design Public Company (AURA) currently trades at 13.70 THB, while our model-based Fair Value estimate is 17.50 THB — implying the stock looks roughly 27.7% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, Aurora Design Public Company generated revenue of 39.0B THB at a net margin of 3.8%. Revenue grew 23.3% year over year. It earns a return on equity of 21.3%. Net debt stands at 14.3B THB. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
Aurora Design Public Company Limited, together with its subsidiaries, retails gold jewelry, diamond jewelry, and gemstones through its chain and online stores in Thailand. It operates through Trading of Jewelry as Gold Jewelry; Trading of Diamonds, Gems and K-Gold; and Sale with Right Redemption for Gold Jewelry, Diamonds, Gems and K-Gold segments. The company retails modern gold products comprising necklaces, rings, bracelets, earrings, and gold plates; diamond jewelry products consisting of diamond rings, necklaces, earrings, bracelets, and pendants; and design gold products, such as gold amulets, auspicious gold leaves, zodiac pendants, necklaces, bracelets, earrings, and gold handicraft frames. It also engages in the manufacture of jewelry, gold jewelry, diamonds, and gemstones; and provision of gold financing services. The company offers its products and services under the AURORA, SENG HENG, AURORA DIAMOND, KHONG KWAN, and THONG MA NGERN PAI brands. It serves white collar, trad…
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Aurora Design Public Company reported revenue of 39.0B THB in FY2025 versus 22.3B THB in FY2021, a compound +15.0%/yr. Reported net income was 1.5B THB in FY2025, compounding +25.6%/yr from FY2021.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.