Prudential plc (PRU) Fair Value & Analysis
Financial Services · GB · Market cap 26.9B GBX
Fair value as of: Jun 26, 2026
From 26 valuation models · updated 3 days ago
Fair value updated Jun 26, 2026 — revised from £20.26 to £20.23 (−0.1%) since Jun 24, 2026. Share price −6.9% over the past month.
Price vs Fair Value (12 months)
12‑month range £8.96 – £12.20 · fair‑value band £15.17 – £25.29 · the £10.12 price screens below the £20.23 fair value. As of Jun 26, 2026.
✦ Which stocks are undervalued right now? Check free Discover now →Analysis
Prudential plc (PRU) currently trades at £10.12, while our model-based Fair Value estimate is £20.23 — implying the stock looks roughly 100.0% undervalued today. We read business quality at 94/100 (high quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, Prudential plc generated revenue of £14.4B at a net margin of 27.6%. Revenue grew 18.8% year over year. It earns a return on equity of 20.6%. The balance sheet holds a net cash position of £1.7B. Fundamentals as of Jun 26, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 26, 2026. TTM = trailing twelve months.
About the company
Prudential plc, through its subsidiaries, provides life and health insurance, and asset management solutions to individuals in Asia and Africa. It offers savings and investments products; and wealth, health, and protection products. The company was founded in 1848 and is headquartered in Central, Hong Kong.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Prudential plc reported revenue of £28.3B in FY2025 versus £26.5B in FY2021, a compound +1.7%/yr. Reported net income was £4.1B in FY2025, compounding +16.4%/yr from FY2021.
Open the full interactive analysis →
Similar stocks
6 more Insurance - Life stocks, each showing price versus our Fair Value estimate (as of Jun 26, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Ping An Insurance (Group) Company 601318 | ¥53.48 | ¥106.96 | +100% |
| China Life Insurance Company 601628 | ¥32.82 | ¥65.64 | +100% |
| AIA Group AAGIY | $37.78 | $30.44 | -19% |
| Manulife Financial Corporation MFC | $40.19 | $33.76 | -16% |
| China Pacific Insurance (Group) Co CHPXF | $3.65 | $5.85 | +60% |
| Aflac Incorporated AFL | $116.55 | $78.53 | -33% |
Explore undervalued stocks
More undervalued Financial Services stocks →
Frequently asked questions
Is Prudential plc (PRU) undervalued?
What is the fair value of PRU?
What is the quality score of PRU?
What is the revenue of Prudential plc (PRU)?
What is the net profit margin of PRU?
Does Prudential plc pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.