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Puig Brands, S.A (PUIGF) fair value: what the stock is really worth

As of Sep 25, 2026: fair value of Puig Brands, S.A $23.38, price $21.25, upside +10.0%, quality 57 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

Fair value above price? Yes
Good quality? Yes
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Consumer Defensive · US · Home Spain

Some data Oct 3, 2026

Puig Brands, S.A

PUIGF · US

NeutralQuality growthThe stock looks roughly fairly valued with average quality.

·Fair value $23.38 · Fairly valued (+10.0%)

!Quality 57/100

!Mixed Growth (revenue 3y +11.7 %/yr)

✓Solidly profitable · 11.8% net margin (TTM)

✓Low debt · generates free cash flow

!Mixed vs. peers (7/15)

!Moderate moat 62/100

!Insider activity 40/100

!Evidence only medium, so the estimate is less certain

!Weak on future: 24 out of 100

26 models, one by oneBear $17.53 to bull $29.22 Growth analysisrevenue history, year by year Quality 57/100 in detail37 factors, each one shown Compared with its peersrank on every measure, side by side

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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.

How to read this chart

27‑month range $16.15 – $27.63 · fair‑value band $17.53 – $29.22 · the $21.25 price screens below the $23.38 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.

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Company profile

Puig Brands, S.A. operates in the beauty and fashion industry in Europe, the Middle East, Africa, the Americas, and the Asia-Pacific. The company operates through three segments: Fragrance and Fashion, Makeup, and Skincare. The Fragrance and Fashion segment designs, develops, and markets fragrances in various forms, including eau de parfum sprays and colognes, lotions, powders, creams, candles, and soaps, that are based on a particular fragrance, as well as clothing, footwear and accessories under the Carolina Herrera, Jean Paul Gaultier, Nina Ricci, Rabanne, Byredo, Christian Louboutin, Dries Van Noten, L'Artisan Parfumeur, Penhaligon's, Adolfo Domínguez, and Banderas brands. The Makeup segment engages in the creation, marketing, and sale of a range of cosmetic products, such as foundations, concealers, lipsticks, lip glosses, eyeliners, blushes, mascaras, and eyeshadows under the Carolina Herrera, Charlotte Tilbury, Rabanne, Byredo, Christian Louboutin, and Dries Van Noten brands. The Skincare segment offers cleansers, toners, moisturizers, serums, body care, exfoliators, acne, and oil correctors, facial masks, and sun care products under the Uriage, Apivita, Dr.Barbara Sturm, Kama Ayurveda, Loto del Sur, and Charlotte Tilbury brands. It sells its products in department stores, warehouses, pharmacies, drug stores, travel retail, spas, and Puig's own shops through digital channels, brands' own e-commerce, and distributors. The company was incorporated in 1914 and is based in Barcelona, Spain. Puig Brands, S.A. is a subsidiary of Puig, S.L.

Stock analysis

Puig Brands, S.A (PUIGF) currently trades at $21.25, while our model-based Fair Value estimate is $23.38, implying the stock looks roughly 9.1% undervalued today.

Valuation

Bull case: the DCF Models group reads highest at a median of $19.01 per share, and 1 of the 24 models we run sit above the $21.25 price.

Bear case: the Asset-Based group reads lowest at $3.08, and 23 of the 24 models stay below the price. Evidence for this calculation is medium.

Scenario range: $17.53 (bear) to $29.22 (bull), the price of $21.25 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 57/100 (solid quality), in the Consumer Defensive sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Puig Brands, S.A reported revenue of €5.0B in FY2025 versus €2.6B in FY2021, a compound +18.2%/yr. Reported net income was €594M in FY2025, compounding +28.0%/yr from FY2021.

Key figures

Market cap $19.2B · P/E ratio 16.5 · P/S ratio 1.94 · EPS (TTM) $1.22 · Net margin 11.8% · Return on equity 16.6% · Return on assets (EBIT) 8.2% · Operating margin 18.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).

What moves the price

The share trades at its 52-week high and 32% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −29% fair-value upside, at 10%, PUIGF screens cheaper than that median.

Fair Value models

Bear $17.53 Fair Value $23.38 Bull $29.22

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.9225 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.

Highest evidence

FCF DCF $11.29 $20.47 $36.67 74

Growth DCF $11.18 $19.53 $33.82 73

EPV $7.76 $8.99 $10.07 71

All 24 models by family

DCF Models

FCF DCF $11.29 $20.47 $36.67 74

Owner Earnings $10.83 $19.63 $35.15 70

5Y Revenue Exit $8.06 $13.31 $20.36 68

5Y EBITDA Exit $11.60 $20.68 $32.16 70

5Y P/E Exit $10.80 $19.01 $28.46 67

10Y Revenue Exit $8.84 $14.22 $22.37 63

10Y EBITDA Exit $11.41 $19.66 $32.35 64

10Y P/E Exit $10.87 $18.42 $29.22 60

Earnings-Based

Graham-Dodd $4.75 $22.84 $31.45 61

Lynch FV $6.10 $8.71 $11.33 58

PEG = 1.0 $6.10 $8.71 $11.33 55

EPV $7.76 $8.99 $10.07 71

Multiples

P/E Multiple $11.00 $14.67 $18.34 63

P/S Multiple $7.12 $9.49 $11.87 58

P/B Multiple $8.91 $11.88 $14.85 55

EV/EBIT $12.89 $17.07 $21.24 66

EV/EBITDA $12.65 $16.75 $20.84 67

EV/Revenue $6.60 $9.27 $11.94 54

Asset-Based

NCAV (Graham) $2.30 $3.08 $4.60 54

Growth DCF

Growth DCF $11.18 $19.53 $33.82 73

Rev-Margin DCF $8.06 $13.23 $19.99 69

Economic Profit

Residual Income $4.65 $6.12 $9.53 71

ROIC Compounder $8.81 $11.90 $16.02 69

Growth Earnings

Growth-Adj P/E $9.52 $13.60 $17.69 65

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Quality Score breakdown

Overall quality 57/100

Of which business quality 59 · Market factors (momentum, volatility) 66

Profitability 56

Margins and returns on capital today

Quality Growth 53

Are margins and returns improving?

Cashflow 64

Earnings quality: real cash, not paper profit

Fin. Strength 76

Balance sheet, leverage, solvency risk

Investment 53

Disciplined investing over empire-building

Low Volatility 78

Calm price path (market factor)

Momentum 52

Price trend over the last 3–12 months (market factor)

52W Momentum 75

Distance to the 52-week high (market factor)

Net Issuance 40

Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 95/100

Revenue is growing, but margins or cash flow do not fully confirm the trend.

Revenue growth 1 year

+5.3%

Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+11.7%

’21

’22

’23

’24

’25

What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.

−6.8%

Earnings growth per share plus dividend.

Earnings per share, growth per year−6.8%

Dividend (yield on the price)0.0%

Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 17%

Growth Forecast

Price in line with expectations

The price assumes less growth than the company has delivered so far and about what analysts expect.

What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).

+1.8%

Yearly growth needed for the next five years to justify today's price.

What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.

+4.3%

Yearly sales growth analysts expect, extended to five years.

After inflation (figures in EUR, euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about −0.4% a year for the price and +2.1% for the forecasts.

Forecast 2026 (sales)+3.6%

Forecast 2027 (sales)+5.1%

Projected 2028 (sales)+4.7%

Projected 2029 (sales)+4.3%

Projected 2030 (sales)+3.9%

Watch PUIGF, get fair value alerts →

Compare Puig Brands, S.A with another stock

Price, fair value, quality and upside side by side.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 235 stocks

Beats the industry median on 7/15 measures

A mixed picture versus its industry peers.

Valuation

Quality Score 57 · Below median

Fair Value upside +37.6% · Top 25%

Profitability

Return on equity (TTM) 16.6% · Top 25%

Return on assets 6.1% · Above median

Net margin (TTM) 11.8% · Above median

Operating margin (TTM) 18.4% · Top 25%

Growth and dividend

Revenue growth 4.7% · Above median

Dividend yield (TTM) 0.0% · Bottom 25%

Balance sheet

Debt / equity 0.18× · Above median

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/E (TTM) 16.5× · Cheaper than median

P/B 4.36× · Priciest 25%

P/S (TTM) 3.38× · Priciest 25%

P/FCF 25.8× · Priciest 25%

EV/EBITDA 17.4× · Priciest 25%

PEG 2.86× · Priciest 25%

Strength profile in five axes (Snowflake)

This stock

Sector peers

VALUE (fair-value potential)83 · sector 33

FUTURE (revenue growth)24 · sector 16

PAST (return on equity)66 · sector 30

HEALTH (low debt)91 · sector 98

DIVIDEND (yield)0 · sector 54

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock	Price	Fair Value	vs Fair Value
Colgate-Palmolive Company CL	$86.52	$56.16	−35%
Hindustan Unilever Limited HINDUNILVR	₹1,836	₹775.25	−58%
Kenvue Inc KVUE	$17.80	$12.72	−29%
The Estée Lauder Companies Inc EL	$90.19	$44.21	−51%
Kimberly-Clark Corporation KMB	$98.77	$83.77	−15%
Henkel AG HEN	€66.35	€82.61	+25%
Church & Dwight Co CHD	$95.62	$65.04	−32%
Beiersdorf Aktiengesellschaft, BEI	€75.40	€69.09	−8%
Marico Limited MARICO	₹781.35	₹493.84	−37%
APR Co 278470	368,500 KRW	405,350 KRW	+10%

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Puig Brands, S.A · Fair Value
$23.38 +9%Fair Value
Calculator →

<a href="https://www.fairvalue-calculator.com/stock/PUIGF" target="_blank" rel="nofollow noopener" style="display:inline-flex;align-items:center;gap:12px;box-sizing:border-box;font-family:system-ui,-apple-system,Segoe UI,Roboto,sans-serif;text-decoration:none;background:#0f1814;color:#eaf2ed;border:1px solid #2a3a30;border-radius:12px;padding:12px 16px;max-width:360px"><span style="line-height:1.35"><span style="font-size:12px;color:#9fb0a8">Puig Brands, S.A · Fair Value</span><br><b style="font-size:20px">$23.38</b> <span style="color:var(--fvc-g-mitte);font-weight:700;font-size:14px">+9%</span></span><span style="font-size:11px;color:var(--fvc-g-mitte);font-weight:700;margin-left:auto;text-align:right;line-height:1.3">Fair&nbsp;Value<br>Calculator&nbsp;→</span></a>

Cite: Fair Value Calculator (2026). "Puig Brands, S.A Fair Value". https://www.fairvalue-calculator.com/stock/PUIGF

Frequently asked questions

Is Puig Brands, S.A (PUIGF) overvalued or undervalued?

As of Oct 3, 2026, our model estimates a fair value of $23.38 versus the last price from Sep 25, 2026 of $21.25, about +10% upside (undervalued).

What is the fair value of PUIGF?

Our model-based fair value for Puig Brands, S.A is $23.38 (as of Oct 3, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $21.25.

What is the quality score of PUIGF?

Puig Brands, S.A has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.

What is the price target for Puig Brands, S.A (PUIGF)?

Our model-based price target is the fair value of $23.38 (as of Oct 3, 2026) from 24 valuation models. Cautious scenario $17.53, optimistic scenario $29.22. It is a calculation from audited fundamentals, not an analyst target.

What is the Puig Brands, S.A stock forecast for 2026?

Our models put fair value at $23.38, about +10% upside versus the last price from Sep 25, 2026 of $21.25 (undervalued). Cautious scenario $17.53, optimistic scenario $29.22. The calculation is refreshed regularly with new filings.

What is the revenue of Puig Brands, S.A (PUIGF)?

Puig Brands, S.A reported trailing-twelve-month revenue of about €5.0B (latest available figure, as of Oct 3, 2026).

What growth is priced into Puig Brands, S.A (PUIGF)?

For today's price to be fair in a discounted-cash-flow model, Puig Brands, S.A would have to grow free cash flow by +1.8 % per year for five years (discount rate 8.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +18.2 % per year. As of Oct 3, 2026.

What discount rate (WACC) does the fair value of PUIGF use?

Our models discount Puig Brands, S.A at 8.1 %: a base by market capitalisation (large), damped by beta 0.37, country premium for USA. The same rate applies in all 26 models.

What is a reverse DCF?

A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Puig Brands, S.A that is +1.8 % per year a year over ten years, using the same discount rate (8.1 %) and the same formula as our fair value.

How much growth has Puig Brands, S.A (PUIGF) delivered so far?

Over the past 4 years revenue at Puig Brands, S.A grew +18.2 % a year. The price currently implies +1.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.

How fast is the sector of Puig Brands, S.A (PUIGF) growing?

The median revenue growth in the sector is +0.6 % a year. That is the yardstick for the growth priced into Puig Brands, S.A (+1.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.

What is the free cash flow yield of Puig Brands, S.A (PUIGF)?

The free-cash-flow yield on the price is 6.21 %: that much free cash flow Puig Brands, S.A produces per unit of market value. When it exceeds the discount rate of our models (8.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.

What is the intrinsic value of Puig Brands, S.A (PUIGF)?

Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Puig Brands, S.A it is $23.38 per share (as of Oct 3, 2026), against a price of $21.25. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).

Is Puig Brands, S.A stock overvalued or undervalued in 2026?

As of Oct 3, 2026, PUIGF trades below its calculated fair value: price $21.25, fair value $23.38, a gap of about +10% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.

Is fair value the same as the market price of PUIGF?

No. The price is what the market pays today ($21.25); the fair value is what the company's own numbers justify ($23.38). For Puig Brands, S.A the two are $2.13 per share apart. That gap is exactly why we show both numbers side by side.

How much is Puig Brands, S.A worth?

The market values Puig Brands, S.A at about $19.2B (market capitalisation, as of Oct 3, 2026). Per share that is $21.25; our models calculate a fair value of $23.38 per share.

What do the bullish and bearish scenarios say about PUIGF?

Our models span a range for Puig Brands, S.A: cautious scenario $17.53, base $23.38, optimistic $29.22 per share (as of Oct 3, 2026, price $21.25). The range comes from different growth and margin assumptions, not from analyst opinions.

What is the P/E ratio of PUIGF?

Puig Brands, S.A trades at a price-to-earnings ratio of 16.5 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $23.38 is built from several models across several years. Other multiples: PEG 2.9, P/B 4.4, P/S 3.4, EV/EBITDA 17.4.

What is the PEG ratio of PUIGF?

The PEG ratio of Puig Brands, S.A is 2.86 (P/E divided by earnings growth, as of Oct 3, 2026). That is above 1, so the growth is already paid for in the price.

How solid is the balance sheet of Puig Brands, S.A (PUIGF)?

Balance-sheet figures for Puig Brands, S.A (as of Oct 3, 2026): return on equity 16.6%, debt of 0.18 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.

How far is PUIGF from its 52-week high?

Puig Brands, S.A trades at $21.25, at its 52-week high of $21.25 and 32% above the low of $16.15 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $23.38 is for.

Which stocks are comparable to Puig Brands, S.A?

From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, The Estée Lauder Companies Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.

Is Puig Brands, S.A stock attractive at the current price?

The data as of Oct 3, 2026: price $21.25, calculated fair value $23.38 (+10%), Quality Score 57/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.

How is the fair value of PUIGF calculated?

We run Puig Brands, S.A through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $23.38, with the spread shown as a cautious and an optimistic scenario.

Is it still worth investing in stocks now?

The global stock market currently sits 14.5 % above its aggregate fair value. Puig Brands, S.A currently trades 9 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.

What is the share price of Puig Brands, S.A (PUIGF)?

The latest price we hold is from Sep 25, 2026 and stands at $21.25. Our model-based fair value is $23.38, about +10% upside (undervalued). We carry closing prices from our data provider, not a live tick.

What should I pay attention to with Puig Brands, S.A right now?

The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Puig Brands, S.A

How large is the market capitalisation of Puig Brands, S.A (PUIGF)?

The market capitalisation of Puig Brands, S.A is $19.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.

What is the P/S ratio of Puig Brands, S.A (PUIGF)?

The price-to-sales ratio of Puig Brands, S.A is 1.94 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.

What are the earnings per share of Puig Brands, S.A (PUIGF)?

Earnings per share at Puig Brands, S.A are $1.22 (price ÷ EPS = P/E 16.5). Earnings per share over the last twelve months: total profit spread across every single share.

What is the net margin of Puig Brands, S.A (PUIGF)?

The net margin of Puig Brands, S.A is 11.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.

What is the return on equity of Puig Brands, S.A (PUIGF)?

The return on equity (ROE) of Puig Brands, S.A is 16.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.

What is the EBIT return on assets of Puig Brands, S.A (PUIGF)?

On an EBIT basis the return on assets of Puig Brands, S.A is 8.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.

What is the operating margin of Puig Brands, S.A (PUIGF)?

The operating margin of Puig Brands, S.A is 18.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.

How fast is revenue growing at Puig Brands, S.A (PUIGF)?

Revenue at Puig Brands, S.A is growing +4.7% versus a year earlier (3y avg +11.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.

How fast are earnings growing at Puig Brands, S.A (PUIGF)?

Earnings per share at Puig Brands, S.A are growing −15.4% versus a year earlier. How much earnings per share grew versus a year earlier.

How much net debt does Puig Brands, S.A (PUIGF) carry?

The net debt of Puig Brands, S.A is €316M (fiscal year 2025, ≈ 0.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.

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