Saga plc (SAGA) Fair Value & Analysis
Financial Services · GB · Market cap 782M GBX
Fair value as of: Jun 26, 2026
From 24 valuation models · updated 3 days ago
Share price +4.0% over the past month.
Price vs Fair Value (12 months)
12‑month range £1.73 – £6.27 · fair‑value band £0.9300 – £1.54 · the £5.95 price screens above the £1.23 fair value. As of Jun 26, 2026.
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Saga plc (SAGA) currently trades at £5.95, while our model-based Fair Value estimate is £1.23 — implying the stock looks roughly 79.3% overvalued today. We read business quality at 97/100 (high quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, Saga plc generated revenue of £666M at a net margin of 0.5%. Revenue grew 15.5% year over year. It earns a return on equity of 6.4%. Net debt stands at £394M. Fundamentals as of Jun 26, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 26, 2026. TTM = trailing twelve months.
About the company
Saga plc, together with its subsidiaries, provides package and cruise holidays, general insurance, and personal finance products and services in the United Kingdom. It operates through three segments: Travel, Insurance, and Other Businesses and Central Costs. The company offers travel, motor, home, private medical, and other insurance products. It also operates and delivers ocean and river cruise holidays, as well as package tour and other holiday products; and provides savings accounts, equity release, legal services, mortgages, investment products and services. In addition, the company is involved in mailing house; publishing and delivering content provision of insurance broking, repair of automotive vehicles, debt service, motor accident management, and printing and mailing services; Saga Money which offers personal finance products; and Saga Publishing business. The company was founded in 1950 and is headquartered in London, the United Kingdom.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Saga plc reported revenue of £660M in FY2026 versus £377M in FY2022, a compound +15.0%/yr. Reported net income was £13.8M in FY2026.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.