Swiss Life Holding AG (SWSDF) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of Swiss Life Holding AG $504, price $1,115, upside -54.8%, quality 60 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
60‑month range $109.06 – $1,177 · fair‑value band $377.73 – $613.17 · the $1,115 price screens above the $503.64 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 29, 2026.
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Swiss Life Holding AG provides life, pensions, and financial solutions for private and corporate clients. It operates through Switzerland, France, Germany, International, Asset Managers, and Other segments. The company offers a various life, pension, health, annuity, and investment-type policies to groups and individuals, as well as disability coverage.
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Swiss Life Holding AG provides life, pensions, and financial solutions for private and corporate clients. It operates through Switzerland, France, Germany, International, Asset Managers, and Other segments. The company offers a various life, pension, health, annuity, and investment-type policies to groups and individuals, as well as disability coverage. It also provides property and casualty, liability and motor, accident, health, and payment protection insurance products. In addition, the company manages assets and provides advisory services. Further, it engages in the private equity, information technology, real estate, finance, banking, reinsurance, brokering, and investment funds businesses. Additionally, the company distributes its products through its sales force and distribution partners. It provides its products under the Swiss Life Select, Tecis, Horbach, Proventus, and Chase de Vere brands. The company also operates in the United Kingdom and Luxembourg. Swiss Life Holding AG was founded in 1857 and is headquartered in Zurich, Switzerland.
Stock analysis
Swiss Life Holding AG (SWSDF) currently trades at $1,115, while our model-based Fair Value estimate is $503.64, 54.8% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Dividend Discount group reads highest at a median of $467.65 per share, and 0 of the 6 models we run sit above the $1,115 price.
Bear case: the Asset-Based group reads lowest at $204.46, and 6 of the 6 models stay below the price. Evidence for this calculation is high.
Scenario range: $377.73 (bear) to $613.17 (bull), the price of $1,115 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality), in the Financial Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Swiss Life Holding AG reported revenue of CHF 17.8B in FY2025 versus CHF 22.0B in FY2021, a compound −5.2%/yr. Reported net income was CHF 1.2B in FY2025, compounding −0.3%/yr from FY2021.
Key figures
Market cap $31.8B · P/E ratio 20.7 · P/S ratio 1.43 · EPS (TTM) $53.86 · Dividend yield 3.3% · Net margin 6.9% · Return on equity 16.6% · Return on assets (EBIT) 0.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 5% below its 52-week high and 12% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −22% fair-value upside, at −55%, SWSDF screens richer than that median.
Fair Value models
Bear $377.73Fair Value $503.64Bull $613.17
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($13.13 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+23.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.9%
Start year 2020 (pandemic). Over 10 years: −1.4% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+6.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+3.4%
Dividend (yield on the price)3.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.3.4% vs 5.2%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 9%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 1.9%/yr over ~10Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−3.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−4.9%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in CHF, Switzerland: IMF forecast 0.6% a year to 2030, 0.8% from 2016 to 2025) that is about −3.6% a year for the price and −5.5% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (35 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Negative
Recent news coverage is more negative than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Insurance - Diversified · 81 stocks
Beats the industry median on 4/15 measures
Overall it trails its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside−53.5% · Bottom 25%
Profitability
Return on equity (TTM)16.6% · Above median
Return on assets0.5% · Bottom 25%
Net margin (TTM)10.5% · Above median
Operating margin (TTM)16.6% · Above median
Growth and dividend
Revenue growth1.1% · Below median
Dividend yield (TTM)3.3% · Below median
Balance sheet
Debt / equity1.37× · Highest 25%
Valuation Multiplesvs Insurance - Diversified median · lower = cheaper
P/E (TTM)20.7× · Priciest 25%
P/B3.73× · Priciest 25%
P/S (TTM)2.25× · Priciest 25%
P/FCF10.6× · Pricier than median
EV/EBITDA16.0× · Priciest 25%
PEG2.56× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 8
FUTURE (revenue growth)6· sector 41
PAST (return on equity)66· sector 51
HEALTH (low debt)32· sector 89
DIVIDEND (yield)65· sector 76
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Swiss Life Holding AG Fair Value". https://www.fairvalue-calculator.com/stock/SWSDF
Frequently asked questions
Is Swiss Life Holding AG (SWSDF) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of $503.64 versus the last price from Sep 25, 2026 of $1,115, about −55% upside (overvalued).
What is the fair value of SWSDF?
Our model-based fair value for Swiss Life Holding AG is $503.64 (as of Sep 29, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $1,115.
What is the quality score of SWSDF?
Swiss Life Holding AG has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Swiss Life Holding AG (SWSDF)?
Our model-based price target is the fair value of $503.64 (as of Sep 29, 2026) from 6 valuation models. Cautious scenario $377.73, optimistic scenario $613.17. It is a calculation from audited fundamentals, not an analyst target.
What is the Swiss Life Holding AG stock forecast for 2026?
Our models put fair value at $503.64, about −55% upside versus the last price from Sep 25, 2026 of $1,115 (overvalued). Cautious scenario $377.73, optimistic scenario $613.17. The calculation is refreshed regularly with new filings.
What is the revenue of Swiss Life Holding AG (SWSDF)?
Swiss Life Holding AG reported trailing-twelve-month revenue of about CHF 11.7B (latest available figure, as of Sep 29, 2026).
Does Swiss Life Holding AG pay a dividend?
Swiss Life Holding AG currently shows a dividend yield of about 3.27% relative to its recent price (as of Sep 29, 2026).
What growth is priced into Swiss Life Holding AG (SWSDF)?
For today's price to be fair in a discounted-cash-flow model, Swiss Life Holding AG would have to grow free cash flow by -3.0 % per year for five years (discount rate 8.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.9 % per year. As of Sep 29, 2026.
What discount rate (WACC) does the fair value of SWSDF use?
Our models discount Swiss Life Holding AG at 8.2 %: a base by market capitalisation (large), damped by beta 0.54, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Swiss Life Holding AG that is -3.0 % per year a year over ten years, using the same discount rate (8.2 %) and the same formula as our fair value.
How much growth has Swiss Life Holding AG (SWSDF) delivered so far?
Over the past 5 years revenue at Swiss Life Holding AG grew -3.9 % a year. The price currently implies -3.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Swiss Life Holding AG (SWSDF) growing?
The median revenue growth in the sector is +9.2 % a year. That is the yardstick for the growth priced into Swiss Life Holding AG (-3.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Swiss Life Holding AG (SWSDF)?
The free-cash-flow yield on the price is 9.46 %: that much free cash flow Swiss Life Holding AG produces per unit of market value. When it exceeds the discount rate of our models (8.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Swiss Life Holding AG (SWSDF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Swiss Life Holding AG it is $503.64 per share (as of Sep 29, 2026), against a price of $1,115. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is Swiss Life Holding AG stock overvalued or undervalued in 2026?
As of Sep 29, 2026, SWSDF trades above its calculated fair value: price $1,115, fair value $503.64, a gap of about −55% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SWSDF?
No. The price is what the market pays today ($1,115); the fair value is what the company's own numbers justify ($503.64). For Swiss Life Holding AG the two are $611.36 per share apart. That gap is exactly why we show both numbers side by side.
How much is Swiss Life Holding AG worth?
The market values Swiss Life Holding AG at about $31.8B (market capitalisation, as of Sep 29, 2026). Per share that is $1,115; our models calculate a fair value of $503.64 per share.
What do the bullish and bearish scenarios say about SWSDF?
Our models span a range for Swiss Life Holding AG: cautious scenario $377.73, base $503.64, optimistic $613.17 per share (as of Sep 29, 2026, price $1,115). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SWSDF?
Swiss Life Holding AG trades at a price-to-earnings ratio of 20.7 (as of Sep 29, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $503.64 is built from several models across several years. Other multiples: PEG 2.6, P/B 3.7, P/S 2.3, EV/EBITDA 16.0.
What is the PEG ratio of SWSDF?
The PEG ratio of Swiss Life Holding AG is 2.56 (P/E divided by earnings growth, as of Sep 29, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Swiss Life Holding AG (SWSDF)?
Balance-sheet figures for Swiss Life Holding AG (as of Sep 29, 2026): return on equity 16.6%, debt of 1.37 per unit of equity. They feed the Quality Score of 60/100, which measures business quality independently of the share price.
How far is SWSDF from its 52-week high?
Swiss Life Holding AG trades at $1,115, about 5% below its 52-week high of $1,177 and 12% above the low of $996.00 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $503.64 is for.
Which stocks are comparable to Swiss Life Holding AG?
From the same area (Financial Services) we also value Allianz SE, Zurich Insurance Group, AXA SA, Assicurazioni Generali S.p.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Swiss Life Holding AG stock attractive at the current price?
The data as of Sep 29, 2026: price $1,115, calculated fair value $503.64 (−55%), Quality Score 60/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SWSDF calculated?
We run Swiss Life Holding AG through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $503.64, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Swiss Life Holding AG itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Swiss Life Holding AG (SWSDF)?
The latest price we hold is from Sep 25, 2026 and stands at $1,115. Our model-based fair value is $503.64, about −55% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Swiss Life Holding AG right now?
The price sits above even our optimistic bull case ($613.17). The favourable scenario is already priced in. Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Where does the earnings growth of Swiss Life Holding AG (SWSDF) come from?
Earnings per share at Swiss Life Holding AG grew +5.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share −1.9 %, EBIT margin +6.3 %, tax rate +0.0 %, residual (interest, one-offs) +1.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Swiss Life Holding AG
How large is the market capitalisation of Swiss Life Holding AG (SWSDF)?
The market capitalisation of Swiss Life Holding AG is $31.8B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Swiss Life Holding AG (SWSDF)?
The price-to-sales ratio of Swiss Life Holding AG is 1.43 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Swiss Life Holding AG (SWSDF)?
Earnings per share at Swiss Life Holding AG are $53.86 (price ÷ EPS = P/E 20.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Swiss Life Holding AG (SWSDF)?
The dividend yield of Swiss Life Holding AG is 3.3% (payout 67.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Swiss Life Holding AG (SWSDF)?
The net margin of Swiss Life Holding AG is 6.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Swiss Life Holding AG (SWSDF)?
The return on equity (ROE) of Swiss Life Holding AG is 16.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Swiss Life Holding AG (SWSDF)?
On an EBIT basis the return on assets of Swiss Life Holding AG is 0.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Swiss Life Holding AG (SWSDF)?
The operating margin of Swiss Life Holding AG is 16.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Swiss Life Holding AG (SWSDF)?
Revenue at Swiss Life Holding AG is growing +1.1% versus a year earlier (3y avg +18.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Swiss Life Holding AG (SWSDF)?
Earnings per share at Swiss Life Holding AG are growing +9.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Swiss Life Holding AG (SWSDF) carry?
The net debt of Swiss Life Holding AG is CHF 9.0B (fiscal year 2025, ≈ 3.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Sep 29, 2026