EN DE
STOCK COMPARISON

Sun Hung Kai Properties vs Proud Real Estate Public Company: Fair Value & Quality

Both stocks run through our valuation models. Here is how Sun Hung Kai Properties (0016) and Proud Real Estate Public Company (PROUD) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Sun Hung Kai Properties as the more attractively valued of the two: Sun Hung Kai Properties trades at HK$108 versus a fair value of HK$148 (+37%), while Proud Real Estate Public Company trades at THB 1.13 versus THB 0.62 (-45%).
Sun Hung Kai Properties
0016.HK · HKD · Real Estate
+37%
upside to fair value
undervalued
PriceHK$108
Fair ValueHK$148
Quality69/100
Proud Real Estate Public Company
PROUD.BK · THB · Real Estate
-45%
upside to fair value
overvalued
PriceTHB 1.13
Fair ValueTHB 0.62
Quality51/100
Get comparisons like this free by email every month: the most undervalued quality stocks.

Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Sun Hung Kai PropertiesProud Real Estate Public Company
Valuation
14.8×P/E (TTM)7.1×
3.42×P/S (TTM)0.19×
0.51×P/B0.64×
13.4×EV/EBITDA5.4×
0.91×PEG0.01×
+36.6%Fair value upside−45.1%
3.5%Dividend yield7.9%
HK$3.78Dividend per shareTHB 0.09
Profitability
24%Operating margin7%
0.77×EBIT margin trend (5Y)n/a
4%Return on equity9%
2%Return on assets3%
Growth
32%Revenue growth (YoY)-25%
0.8%Avg. growth/yr (3Y)44.5%
-0.9%Avg. growth/yr (5Y)103.7%
−2.8%Value creation/yr−2.5%
Balance & size
66.9×Interest coverage (EBIT/interest)3.5×
0.16×Debt / equity1.06×
$40BMarket cap$33M
weakGrowth qualitymixed

Proud Real Estate Public Company leads: 5 to 10 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Sun Hung Kai Propertiesof which business quality 67 · market factors 51 Proud Real Estate Public Companyof which business quality 54 · market factors 64
ProfitabilityMargins and returns on capital today
32
37
Quality GrowthAre margins and returns improving?
38
74
CashflowEarnings quality: real cash, not paper profit
99
100
Fin. StrengthBalance sheet, leverage, solvency risk
64
31
InvestmentDisciplined investing over empire-building
96
33
Low VolatilityCalm price path (market factor)
70
68
MomentumPrice trend over the last 3–12 months (market factor)
43
62
52W MomentumDistance to the 52-week high (market factor)
43
65
Net IssuanceShare count: buybacks or dilution?
82
40

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familySun Hung Kai PropertiesPrice HK$108Proud Real Estate Public CompanyPrice THB 1.13
DCF Models+41%above the priceHK$152+2445%above the priceTHB 28.76
Dividend Discount-50%below the priceHK$53.81n/a
Multiples+5%close to the priceHK$113+243%above the priceTHB 3.88
Asset-Based+32%above the priceHK$143+5%close to the priceTHB 1.19
Growth DCF+28%above the priceHK$138+3173%above the priceTHB 36.99
Economic Profit+41%above the priceHK$153+49%above the priceTHB 1.68
Minimum-50%below the priceHK$53.81+5%close to the priceTHB 1.19
Maximum+41%above the priceHK$153+3173%above the priceTHB 36.99
Median+30%above the priceHK$141+243%above the priceTHB 3.88
Geometric mean+10%close to the priceHK$119+437%above the priceTHB 6.07

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Sun Hung Kai Properties: 3 of 16 models see the stock below the current price.

Proud Real Estate Public Company: 0 of 14 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Sun Hung Kai Properties
Price HK$108
Fair Value HK$148
Bear HK$95.71Bull HK$148
Proud Real Estate Public Company
Price THB 1.13
Fair Value THB 0.62
Bear THB 0.37Bull THB 0.71

Compare two other stocks

Tap a field and type again, ticker or company name.

Free, no sign-up

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Sun Hung Kai Properties · Real Estate

Quality score69 · Top 25%
Fair value upside+37% · above median

Proud Real Estate Public Company · Real Estate

Quality score51 · below median
Fair value upside-45% · bottom 25%

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Sun Hung Kai Properties as the more attractively valued of the two: Sun Hung Kai Properties trades at HK$108 versus a fair value of HK$148 (+37%), while Proud Real Estate Public Company trades at THB 1.13 versus THB 0.62 (-45%).

Sun Hung Kai Properties has the higher quality score (69/100).

Open Sun Hung Kai Properties live analysis →

More comparisons

Popular match-ups from the same sectors, all with fair value and quality score.

Free · Top-25 report

See the undervalued quality stocks every month

Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.

Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.

A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.