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STOCK COMPARISON

Huangshan Tourism Development Co Ltd A vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Huangshan Tourism Development Co Ltd A (600054) and Marriott International (MAR) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Huangshan Tourism Development Co Ltd A as the less overvalued of the two: Huangshan Tourism Development Co Ltd A trades at ¥11.24 versus a fair value of ¥8.82 (-22%), while Marriott International trades at $354 versus $136 (-62%).
Huangshan Tourism Development Co Ltd A
600054.SHG · CNY · Consumer Discretionary
-22%
upside to fair value
overvalued
Price¥11.24
Fair Value¥8.82
Quality59/100
Marriott International
MAR · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$354
Fair Value$136
Quality69/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Huangshan Tourism Development Co Ltd AMarriott International
Valuation
28.1×P/E (TTM)38.0×
3.86×P/S (TTM)13.33×
1.72×P/B—
10.3×EV/EBITDA23.3×
1.12×PEG2.16×
1.3%Dividend yield0.7%
¥0.14Dividend per share$2.68
Profitability
14%Net margin36%
16%Operating margin59%
6%Return on equity14%
5%Return on assets10%
Growth
4%Revenue growth (YoY)13%
38.2%Avg. growth/yr (3Y)8.0%
23.3%Avg. growth/yr (5Y)19.9%
Balance & size
0.00×Debt / equity—
$1BMarket cap$96B
expensiveGrowth qualityhealthy

Huangshan Tourism Development Co Ltd A leads: 7 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Huangshan Tourism Development Co Ltd Aof which business quality 61 · market factors 47 Marriott Internationalof which business quality 63 · market factors 64
ProfitabilityMargins and returns on capital today
36
54
Quality GrowthAre margins and returns improving?
29
48
CashflowEarnings quality: real cash, not paper profit
60
56
Fin. StrengthBalance sheet, leverage, solvency risk
99
48
InvestmentDisciplined investing over empire-building
49
94
Low VolatilityCalm price path (market factor)
87
63
MomentumPrice trend over the last 3–12 months (market factor)
34
62
52W MomentumDistance to the 52-week high (market factor)
23
70
Net IssuanceBuybacks instead of dilution
82
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Huangshan Tourism Development Co Ltd A

DCF Models¥9.20
Earnings-Based¥5.40
Dividend Discount¥2.85
Multiples¥7.82
Asset-Based¥4.39
Growth DCF¥6.07
Economic Profit¥6.45
Growth Earnings¥6.79

22 of 25 models see the stock below the current price.

Marriott International

DCF Models$128
Earnings-Based$73.56
Dividend Discount$46.38
Multiples$160
Growth DCF$98.20
Economic Profit$104
Growth Earnings$189

23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Huangshan Tourism Development Co Ltd A
Bear ¥6.22Fair Value ¥8.82Bull ¥11.03
¥11.24 = current price (white tick)
Marriott International
Bear $69.84Fair Value $136Bull $206
$354 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Huangshan Tourism Development Co Ltd A · Consumer Discretionary

Quality score59 · above median
Fair value upside-22% · below median

Marriott International · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-62% · bottom 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Huangshan Tourism Development Co Ltd A as the less overvalued of the two: Huangshan Tourism Development Co Ltd A trades at ¥11.24 versus a fair value of ¥8.82 (-22%), while Marriott International trades at $354 versus $136 (-62%).

Marriott International has the higher quality score (69/100).

See the full analysis →
Huangshan Tourism Development Co Ltd A · Marriott International

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.