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STOCK COMPARISON

Huangshan Tourism Development Co Ltd A vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Huangshan Tourism Development Co Ltd A (600054) and Marriott International (MAR) compare, as of Sep 24, 2026.

As of Sep 24, 2026, Fair Value Calculator sees Huangshan Tourism Development Co Ltd A as the less overvalued of the two: Huangshan Tourism Development Co Ltd A trades at ¥10.77 versus a fair value of ¥6.79 (-37%), while Marriott International trades at $352 versus $151 (-57%).
Huangshan Tourism Development Co Ltd A
600054.SHG · CNY · Consumer Discretionary
-37%
upside to fair value
overvalued
Price¥10.77
Fair Value¥6.79
Quality59/100
Marriott International
MAR · USD · Consumer Discretionary
-57%
upside to fair value
overvalued
Price$352
Fair Value$151
Quality69/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Huangshan Tourism Development Co Ltd AMarriott International
Valuation
28.1×P/E (TTM)36.8×
3.70×P/S (TTM)13.19×
1.64×P/BNegative equity
9.7×EV/EBITDA23.1×
1.12×PEG2.16×
−37.0%Fair value upside−57.2%
1.3%Dividend yield0.8%
¥0.14Dividend per share$2.68
Profitability
16%Operating margin59%
n/aEBIT margin trend (5Y)19.75×
6%Return on equityNegative equity
5%Return on assets10%
Growth
4%Revenue growth (YoY)13%
38.2%Avg. growth/yr (3Y)8.0%
23.3%Avg. growth/yr (5Y)19.9%
+10.1%Value creation/yr+24.5%
Balance & size
34.9×Interest coverage (EBIT/interest)5.1×
0.00×Debt / equityNegative equity
$1BMarket cap$95B
expensiveGrowth qualityhealthy

Huangshan Tourism Development Co Ltd A leads: 9 to 4 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Huangshan Tourism Development Co Ltd Aof which business quality 61 · market factors 42 Marriott Internationalof which business quality 63 · market factors 60
ProfitabilityMargins and returns on capital today
36
54
Quality GrowthAre margins and returns improving?
29
48
CashflowEarnings quality: real cash, not paper profit
60
56
Fin. StrengthBalance sheet, leverage, solvency risk
99
48
InvestmentDisciplined investing over empire-building
49
94
Low VolatilityCalm price path (market factor)
86
63
MomentumPrice trend over the last 3–12 months (market factor)
30
54
52W MomentumDistance to the 52-week high (market factor)
11
68
Net IssuanceShare count: buybacks or dilution?
82
100

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyHuangshan Tourism Development Co Ltd APrice ¥10.77Marriott InternationalPrice $352
DCF Models-21%below the price¥8.52-55%below the price$159
Earnings-Based-53%below the price¥5.07-79%below the price$73.56
Dividend Discount-78%below the price¥2.34-87%below the price$46.38
Multiples-27%below the price¥7.82-54%below the price$160
Asset-Based-59%below the price¥4.39n/a
Growth DCF-47%below the price¥5.75-64%below the price$125
Economic Profit-47%below the price¥5.73-70%below the price$104
Growth Earnings-37%below the price¥6.79-46%below the price$189
Minimum-78%below the price¥2.34-87%below the price$46.38
Maximum-21%below the price¥8.52-46%below the price$189
Median-47%below the price¥5.74-64%below the price$125
Geometric mean-49%below the price¥5.45-68%below the price$111

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Huangshan Tourism Development Co Ltd A: 22 of 25 models see the stock below the current price.

Marriott International: 23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Huangshan Tourism Development Co Ltd A
Price ¥10.77
Fair Value ¥6.79
Bear ¥4.98Bull ¥8.83
Marriott International
Price $352
Fair Value $151
Bear $80.19Bull $206

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Huangshan Tourism Development Co Ltd A · Consumer Discretionary

Quality score59 · above median
Fair value upside-37% · below median

Marriott International · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-57% · bottom 25%

Bottom line

As of Sep 24, 2026, Fair Value Calculator sees Huangshan Tourism Development Co Ltd A as the less overvalued of the two: Huangshan Tourism Development Co Ltd A trades at ¥10.77 versus a fair value of ¥6.79 (-37%), while Marriott International trades at $352 versus $151 (-57%).

Marriott International has the higher quality score (69/100).

Open Huangshan Tourism Development Co Ltd A live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.