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STOCK COMPARISON

Brave Bison Group vs Alphabet Inc Class A: Fair Value & Quality

Both stocks run through our valuation models. Here is how Brave Bison Group (BBSN) and Alphabet Inc Class A (GOOGL) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Alphabet Inc Class A as the less overvalued of the two: Brave Bison Group trades at £0.76 versus a fair value of £0.50 (-34%), while Alphabet Inc Class A trades at $338 versus $333 (-1%).
Brave Bison Group
BBSN.LSE · GBX · Communication Services
-34%
upside to fair value
overvalued
Price£0.76
Fair Value£0.50
Quality53/100
Alphabet Inc Class A
GOOGL · USD · Communication Services
-1%
upside to fair value
fairly valued
Price$338
Fair Value$333
Quality70/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Brave Bison GroupAlphabet Inc Class A
Valuation
38.0×P/E (TTM)28.3×
2.45×P/S (TTM)10.72×
3.40× · book value is mostly goodwillP/B10.90×
42.9×EV/EBITDA28.2×
n/aPEG1.39×
−34.2%Fair value upside−1.3%
0.5%Dividend yield0.2%
£0.00Dividend per share$0.84
Profitability
2%Operating margin36%
n/aEBIT margin trend (5Y)1.42×
5%Return on equity39%
1%Return on assets15%
Growth
112%Revenue growth (YoY)22%
19.7%Avg. growth/yr (3Y)12.5%
30.3%Avg. growth/yr (5Y)17.2%
+100.1%Value creation/yr+28.9%
Balance & size
9.9×Interest coverage (EBIT/interest)903.3×
0.13×Debt / equity0.11×
$133MMarket cap$4.5T
healthyGrowth qualityexpensive

Alphabet Inc Class A leads: 6 to 7 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Brave Bison Groupof which business quality 56 · market factors 46 Alphabet Inc Class Aof which business quality 69 · market factors 59
ProfitabilityMargins and returns on capital today
41
84
Quality GrowthAre margins and returns improving?
32
56
CashflowEarnings quality: real cash, not paper profit
63
61
Fin. StrengthBalance sheet, leverage, solvency risk
62
82
InvestmentDisciplined investing over empire-building
33
8
Low VolatilityCalm price path (market factor)
77
53
MomentumPrice trend over the last 3–12 months (market factor)
35
60
52W MomentumDistance to the 52-week high (market factor)
32
66
Net IssuanceShare count: buybacks or dilution?
100
99

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyBrave Bison GroupPrice £0.76Alphabet Inc Class APrice $338
DCF Models-12%close to the price£0.67-41%below the price$200
Earnings-Based-60%below the price£0.31-23%below the price$260
Dividend Discount-96%below the price£0.03-95%below the price$15.70
Multiples-46%below the price£0.41-61%below the price$133
Asset-Based-70%below the price£0.23-93%below the price$22.75
Growth DCF-19%below the price£0.62-46%below the price$182
Economic Profit-66%below the price£0.26-54%below the price$155
Growth Earnings-47%below the price£0.40+2%close to the price$343
Minimum-96%below the price£0.03-95%below the price$15.70
Maximum-12%close to the price£0.67+2%close to the price$343
Median-54%below the price£0.35-50%below the price$168
Geometric mean-63%below the price£0.28-67%below the price$111

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Brave Bison Group: 23 of 26 models see the stock below the current price.

Alphabet Inc Class A: 22 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Brave Bison Group
Price £0.76
Fair Value £0.50
Bear £0.36Bull £0.65
Alphabet Inc Class A
Price $338
Fair Value $333
Bear $210Bull $746

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Brave Bison Group · Communication Services

Quality score53 · below median
Fair value upside-34% · below median

Alphabet Inc Class A · Communication Services

Quality score70 · Top 25%
Fair value upside-1% · below median

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Alphabet Inc Class A as the less overvalued of the two: Brave Bison Group trades at £0.76 versus a fair value of £0.50 (-34%), while Alphabet Inc Class A trades at $338 versus $333 (-1%).

Alphabet Inc Class A has the higher quality score (70/100).

Open Alphabet Inc Class A live analysis →
Brave Bison Group · Alphabet Inc Class A

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.