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Brave Bison Group (BBSN) Fair Value & Analysis

Communication Services · GB · Market cap 101M GBX

BB Brave Bison Group BBSN · LSE
Price£0.8650
Fair Value£0.2900
Upside-66.5%
Quality53/100
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Healthy Growth
Thin margins · 2.8% net margin
Low debt · generates free cash flow
0.46% dividend yield
Trails peers (3/14)
Narrow moat 30/100
Evidence: High Range £0.2300 – £0.3600 Share as image

Fair value as of: Jul 18, 2026

From 26 valuation models · updated 23 days ago

Fair value updated Jul 18, 2026, revised from £0.3000 to £0.2900 (−3.3%) since Jul 14, 2026. Share price −1.7% over the past month.

A solid business, but screening 66% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (£0.3600). The favourable scenario is already priced in.
  • Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

£0.9719 £0.2494 Fair Value £0.2900 Apr 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.

How to read this chart

60‑month range £0.2494 – £0.9719 · fair‑value band £0.2300 – £0.3600 · the £0.8650 price screens above the £0.2900 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.

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Analysis

Brave Bison Group (BBSN) currently trades at £0.8650, while our model-based Fair Value estimate is £0.2900, implying the stock looks roughly 66.5% overvalued today. The Quality Score stands at 53/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Brave Bison Group generated revenue of £54.3M at a net margin of 2.8%. Revenue grew 111.8% year over year. It earns a return on equity of 5.0%. The balance sheet holds a net cash position of £2.4M. Fundamentals as of Jul 18, 2026

Our scenario range runs from £0.2300 (bear case) to £0.3600 (bull case); at £0.8650, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Communication Services peers we cover trades at -20% fair-value upside, at -66%, BBSN screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF £0.3000 £0.4400 £0.7000 80
Residual Income £0.2200 £0.2100 £0.1600 76
Rev-Margin DCF £0.3700 £0.7100 £1.24 74
All 26 models by family
DCF Models
FCF DCF £0.3200 £0.4200 £0.7400 38
Owner Earnings £0.4000 £0.7500 £1.35 31
5Y Revenue Exit £0.3700 £0.6300 £1.16 39
5Y EBITDA Exit £0.4700 £0.8400 £1.54 41
5Y P/E Exit £0.2700 £0.5000 £0.8000 38
10Y Revenue Exit £0.3300 £0.6600 £0.9500 36
10Y EBITDA Exit £0.4000 £0.8300 £1.65 37
10Y P/E Exit £0.2900 £0.5000 £0.8700 35
Earnings-Based
Graham-Dodd £0.0900 £0.6200 £0.8600 54
Lynch FV £0.2100 £0.3000 £0.3900 50
PEG = 1.0 £0.2100 £0.3000 £0.3900 46
EPV £0.2800 £0.3100 £0.3400 59
Dividend Discount
Gordon GGM £0.0200 £0.0300 £0.0300 70
DDM Multi-Stage £0.0200 £0.0300 £0.0300 61
Multiples
P/E Multiple £0.2100 £0.2900 £0.3600 63
P/S Multiple £0.1700 £0.2200 £0.2800 58
P/B Multiple £0.1700 £0.2200 £0.2800 55
EV/EBIT £0.4900 £0.6400 £0.7900 53
EV/EBITDA £0.5700 £0.7400 £0.9100 54
EV/Revenue £0.3800 £0.5300 £0.6700 43
Asset-Based
NCAV (Graham) £0.1700 £0.2300 £0.3400 50
Growth DCF
Growth DCF £0.3000 £0.4400 £0.7000 80
Rev-Margin DCF £0.3700 £0.7100 £1.24 74
Economic Profit
Residual Income £0.2200 £0.2100 £0.1600 76
ROIC Compounder £0.2800 £0.3100 £0.3400 72
Growth Earnings
Growth-Adj P/E £0.2800 £0.4000 £0.5200 68

Widest divergence: DCF Models (£0.6300) versus Dividend Discount (£0.0300). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 54.3M GBX
Revenue growth (YoY) +112%
Net margin 2.8%
Return on equity 5.0%
Free cash flow 2.7M GBX FY2025
P/E ratio 44.0
More key figures
Operating margin 2.5%
EPS (TTM) £0.0200
Dividend yield 0.5%
EPS growth (YoY) -9.8%
Net cash 2.4M GBX FY2025

Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 53/100

Of which business quality 56 · Market factors (momentum, volatility) 67

Profitability 41
Margins and returns on capital today
Quality Growth 32
Are margins and returns improving?
Cashflow 63
Earnings quality: real cash, not paper profit
Fin. Strength 62
Balance sheet, leverage, solvency risk
Investment 33
Disciplined investing over empire-building
Low Volatility 74
Calm price path (market factor)
Momentum 60
Price trend over the last 3–12 months (market factor)
52W Momentum 72
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Brave Bison Group plc provides digital advertising and technology services in the United Kingdom, Europe, and internationally. The company offers social media advertising, influencer marketing, search engine optimization, paid media services, and AI tools.

Full company description

Brave Bison Group plc provides digital advertising and technology services in the United Kingdom, Europe, and internationally. The company offers social media advertising, influencer marketing, search engine optimization, paid media services, and AI tools. It also offers digital media services in various platforms comprising Google, Meta, and TikTok, as well as provides digital PR services; designs and builds ecommerce websites; and manages customer experience in a digital environment. Further, it provides organic and paid performance, technology experience, social and influencer, sports marketing, digital media network, and growth consultancy services. The company was formerly known as Rightster Group Plc and changed its name to Brave Bison Group plc in May 2016. Brave Bison Group plc was incorporated in 2013 and is based in London, United Kingdom.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Brave Bison Group reported revenue of £54.3M in FY2025 versus £21.7M in FY2021, a compound +25.8%/yr. Reported net income was £1.5M in FY2025, compounding +34.7%/yr from FY2021.

Growth Quality 85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
£54.3M
Latest YoY
+65.5%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+19.7%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+30.3%
Avg. growth/yr (12Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+19.9%
Revenue +25.8%/yr
FY21 £21.7M
FY22 £31.7M
FY23 £35.7M
FY24 £32.8M
FY25 £54.3M
Net income +34.7%/yr
FY21 £458K
FY22 £2.1M
FY23 £3.4M
FY24 £2.3M
FY25 £1.5M

BBSN screens 66% overvalued. Compare with Alphabet Inc →

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Cite: Fair Value Calculator (2026). "Brave Bison Group Fair Value". https://www.fairvalue-calculator.com/stock/BBSN

Peer Group

Internet Content & Information · 151 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 53 · Below median
Fair Value upside −67% · Bottom 25%
Return on equity (TTM) 5% · Above median
Return on assets 1% · Below median
Net margin (TTM) 3% · Above median
Operating margin (TTM) 2% · Below median
Revenue growth 112% · Top 25%
Dividend yield (TTM) 0.5% · Bottom 25%
Debt / equity 0.13× · Higher than median

Valuation Multiples vs Internet Content & Information median · lower = cheaper

P/E (TTM) 43.3× · Pricier than 75% of peers
P/B 3.47× · Pricier than 75% of peers
P/S (TTM) 2.50× · Pricier than median
P/FCF 51.2× · Pricier than 75% of peers
EV/EBITDA 43.8× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 100 · sector 31
PAST 20 · sector 10
HEALTH 93 · sector 99
DIVIDEND 9 · sector 43

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).

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Frequently asked questions

Is Brave Bison Group (BBSN) overvalued or undervalued?
As of Jul 18, 2026, our model estimates a fair value of £0.2900 versus a price of £0.8650, about −66% (overvalued).
What is the fair value of BBSN?
Our model-based fair value for Brave Bison Group is £0.2900 (as of Jul 18, 2026), built from audited fundamentals. The current price is £0.8650.
What is the quality score of BBSN?
Brave Bison Group has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Brave Bison Group (BBSN)?
Brave Bison Group reported trailing-twelve-month revenue of about £54.3M (latest available figure, as of Jul 18, 2026).
What is the net profit margin of BBSN?
The net profit margin of Brave Bison Group is about 2.8%, meaning it keeps roughly 2.8% of revenue as net income. Based on the latest reported figures.
Does Brave Bison Group pay a dividend?
Brave Bison Group currently shows a dividend yield of about 0.49% relative to its recent price (as of Jul 18, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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