Brave Bison Group (BBSN) Fair Value & Analysis
Communication Services · GB · Market cap 101M GBX
Fair value as of: Jul 18, 2026
From 26 valuation models · updated 23 days ago
Fair value updated Jul 18, 2026, revised from £0.3000 to £0.2900 (−3.3%) since Jul 14, 2026. Share price −1.7% over the past month.
A solid business, but screening 66% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (£0.3600). The favourable scenario is already priced in.
- Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range £0.2494 – £0.9719 · fair‑value band £0.2300 – £0.3600 · the £0.8650 price screens above the £0.2900 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Brave Bison Group (BBSN) currently trades at £0.8650, while our model-based Fair Value estimate is £0.2900, implying the stock looks roughly 66.5% overvalued today. The Quality Score stands at 53/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Brave Bison Group generated revenue of £54.3M at a net margin of 2.8%. Revenue grew 111.8% year over year. It earns a return on equity of 5.0%. The balance sheet holds a net cash position of £2.4M. Fundamentals as of Jul 18, 2026
Our scenario range runs from £0.2300 (bear case) to £0.3600 (bull case); at £0.8650, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Communication Services peers we cover trades at -20% fair-value upside, at -66%, BBSN screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (£0.6300) versus Dividend Discount (£0.0300). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 56 · Market factors (momentum, volatility) 67
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Brave Bison Group plc provides digital advertising and technology services in the United Kingdom, Europe, and internationally. The company offers social media advertising, influencer marketing, search engine optimization, paid media services, and AI tools.
Full company description
Brave Bison Group plc provides digital advertising and technology services in the United Kingdom, Europe, and internationally. The company offers social media advertising, influencer marketing, search engine optimization, paid media services, and AI tools. It also offers digital media services in various platforms comprising Google, Meta, and TikTok, as well as provides digital PR services; designs and builds ecommerce websites; and manages customer experience in a digital environment. Further, it provides organic and paid performance, technology experience, social and influencer, sports marketing, digital media network, and growth consultancy services. The company was formerly known as Rightster Group Plc and changed its name to Brave Bison Group plc in May 2016. Brave Bison Group plc was incorporated in 2013 and is based in London, United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Brave Bison Group reported revenue of £54.3M in FY2025 versus £21.7M in FY2021, a compound +25.8%/yr. Reported net income was £1.5M in FY2025, compounding +34.7%/yr from FY2021.
BBSN screens 66% overvalued. Compare with Alphabet Inc →
Peer Group
Internet Content & Information · 151 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Content & Information median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alphabet Inc GOOGL | $354.46 | $145.14 | -59% |
| Meta Platforms, Inc META | $669.21 | $534.91 | -20% |
| Tencent Holdings 0700 | HK$460.20 | HK$467.50 | +2% |
| Spotify Technology S.A SPOT | $485.38 | $209.56 | -57% |
| Reddit, Inc RDDT | $195.34 | $39.59 | -80% |
| Baidu, Inc BIDU | $109.50 | $66.96 | -39% |
| Kuaishou Technology, an investment holding company, 1024 | HK$44.70 | HK$101.03 | +126% |
| NAVER Corporation 035420 | 191,300 KRW | 231,585 KRW | +21% |
| Tencent Music Entertainment Group 1698 | HK$34.74 | HK$65.78 | +89% |
| REA Group REA | A$149.14 | A$88.53 | -41% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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