Brave Bison Group PLC (BBSN) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Brave Bison Group PLC £0.50, price £0.76, upside -34.2%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range £0.2615 – £1.00 · fair‑value band £0.3600 – £0.6500 · the £0.7600 price screens above the £0.5000 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Brave Bison Group plc provides digital advertising and technology services in the United Kingdom, Europe, and internationally. The company offers social media advertising, influencer marketing, search engine optimization, paid media services, and AI tools.
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Brave Bison Group plc provides digital advertising and technology services in the United Kingdom, Europe, and internationally. The company offers social media advertising, influencer marketing, search engine optimization, paid media services, and AI tools. It also offers digital media services in various platforms comprising Google, Meta, and TikTok, as well as provides digital PR services; designs and builds ecommerce websites; and manages customer experience in a digital environment. Further, it provides organic and paid performance, technology experience, social and influencer, sports marketing, digital media network, and growth consultancy services. The company was formerly known as Rightster Group Plc and changed its name to Brave Bison Group plc in May 2016. Brave Bison Group plc was incorporated in 2013 and is based in London, United Kingdom.
Stock analysis
Brave Bison Group PLC (BBSN) currently trades at £0.7600, while our model-based Fair Value estimate is £0.5000, implying the stock looks roughly 52.0% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of £0.6500 per share, and 3 of the 26 models we run sit above the £0.7600 price.
Bear case: the Economic Profit group reads lowest at £0.2100, and 23 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: £0.3600 (bear) to £0.6500 (bull), the price of £0.7600 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Brave Bison Group PLC reported revenue of £54.3M in FY2025 versus £21.7M in FY2021, a compound +25.8%/yr. Reported net income was £1.5M in FY2025, compounding +34.7%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap 101M GBX · P/E ratio 38.0 · P/S ratio 1.06 · EPS (TTM) £0.0200 · Dividend yield 0.5% · Net margin 2.8% · Return on equity 5.0% · Return on assets (EBIT) 4.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The share trades about 24% below its 52-week high and 18% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −34%, BBSN screens richer than that median.
Fair Value models
Bear £0.3600Fair Value £0.5000Bull £0.6500
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (£0.0117 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+65.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+30.3%
Start year 2020 (pandemic). Over 10 years: +14.1% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.9%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
≈ +100.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+99.6%
Dividend (yield on the price)0.5%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−15% → 8%
⚠ Revenue per share shrinking 7.7%/yr over ~10Y (margin trend unclear) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
⚠ Approximate: the rate leans on 2025, which sits 866% above its own trend.
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+17.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−7.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about +14.6% a year for the price and −9.1% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 150 stocks
Beats the industry median on 3/13 measures
Overall it trails its industry peers.
Valuation
Quality Score53 · Below median
Fair Value upside−35% · Below median
Profitability
Return on equity (TTM)5% · Above median
Return on assets1% · Below median
Net margin (TTM)3% · Above median
Operating margin (TTM)2% · Below median
Growth and dividend
Revenue growth112% · Top 25%
Dividend yield (TTM)0.5% · Bottom 25%
Balance sheet
Debt / equity0.13× · Above median
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
P/E (TTM)38.0× · Priciest 25%
P/B3.41× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM)2.45× · Pricier than median
P/FCF50.3× · Priciest 25%
EV/EBITDA43.0× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 46
FUTURE (revenue growth)100· sector 28
PAST (return on equity)20· sector 18
HEALTH (low debt)93· sector 98
DIVIDEND (yield)11· sector 39
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Brave Bison Group PLC Fair Value". https://www.fairvalue-calculator.com/stock/BBSN
Frequently asked questions
Is Brave Bison Group PLC (BBSN) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of £0.5000 versus a price of £0.7600, about −34% upside (overvalued).
What is the fair value of BBSN?
Our model-based fair value for Brave Bison Group PLC is £0.5000 (as of Sep 23, 2026), built from audited fundamentals. The current price: £0.7600.
What is the quality score of BBSN?
Brave Bison Group PLC has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Brave Bison Group PLC (BBSN)?
Our model-based price target is the fair value of £0.5000 (as of Sep 23, 2026) from 26 valuation models. Cautious scenario £0.3600, optimistic scenario £0.6500. It is a calculation from audited fundamentals, not an analyst target.
What is the Brave Bison Group PLC stock forecast for 2026?
Our models put fair value at £0.5000, about −34% upside versus a price of £0.7600 (overvalued). Cautious scenario £0.3600, optimistic scenario £0.6500. The calculation is refreshed regularly with new filings.
What is the revenue of Brave Bison Group PLC (BBSN)?
Brave Bison Group PLC reported trailing-twelve-month revenue of about £54.3M (latest available figure, as of Sep 23, 2026).
Does Brave Bison Group PLC pay a dividend?
Brave Bison Group PLC currently shows a dividend yield of about 0.53% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Brave Bison Group PLC (BBSN)?
For today's price to be fair in a discounted-cash-flow model, Brave Bison Group PLC would have to grow free cash flow by +17.3 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +30.3 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of BBSN use?
Our models discount Brave Bison Group PLC at 11.8 %: a base by market capitalisation (micro), damped by beta 0.46, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Brave Bison Group PLC that is +17.3 % per year a year over ten years, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has Brave Bison Group PLC (BBSN) delivered so far?
Over the past 5 years revenue at Brave Bison Group PLC grew +30.3 % a year. The price currently implies +17.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Brave Bison Group PLC (BBSN) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Brave Bison Group PLC (+17.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Brave Bison Group PLC (BBSN)?
The free-cash-flow yield on the price is 4.06 %: that much free cash flow Brave Bison Group PLC produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Brave Bison Group PLC (BBSN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Brave Bison Group PLC it is £0.5000 per share (as of Sep 23, 2026), against a price of £0.7600. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Brave Bison Group PLC stock overvalued or undervalued in 2026?
As of Sep 23, 2026, BBSN trades above its calculated fair value: price £0.7600, fair value £0.5000, a gap of about −34% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BBSN?
No. The price is what the market pays today (£0.7600); the fair value is what the company's own numbers justify (£0.5000). For Brave Bison Group PLC the two are £0.2600 per share apart. That gap is exactly why we show both numbers side by side.
How much is Brave Bison Group PLC worth?
The market values Brave Bison Group PLC at about 101M GBX (market capitalisation, as of Sep 23, 2026). Per share that is £0.7600; our models calculate a fair value of £0.5000 per share.
What do the bullish and bearish scenarios say about BBSN?
Our models span a range for Brave Bison Group PLC: cautious scenario £0.3600, base £0.5000, optimistic £0.6500 per share (as of Sep 23, 2026, price £0.7600). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BBSN?
Brave Bison Group PLC trades at a price-to-earnings ratio of 38.0 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £0.5000 is built from several models across several years. Other multiples: P/B 3.4, P/S 2.5, EV/EBITDA 43.0.
How solid is the balance sheet of Brave Bison Group PLC (BBSN)?
Balance-sheet figures for Brave Bison Group PLC (as of Sep 23, 2026): return on equity 5.0%, debt of 0.13 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is BBSN from its 52-week high?
Brave Bison Group PLC trades at £0.7600, about 24% below its 52-week high of £1.00 and 18% above the low of £0.6465 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of £0.5000 is for.
Which stocks are comparable to Brave Bison Group PLC?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Brave Bison Group PLC stock attractive at the current price?
The data as of Sep 23, 2026: price £0.7600, calculated fair value £0.5000 (−34%), Quality Score 53/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BBSN calculated?
We run Brave Bison Group PLC through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £0.5000, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Brave Bison Group PLC itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Brave Bison Group PLC (BBSN)?
The closing price on Sep 24, 2026 was £0.7600. Our model-based fair value is £0.5000, about −34% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Brave Bison Group PLC right now?
The price sits above even our optimistic bull case (£0.6500). The favourable scenario is already priced in. Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (£0.3600 to £0.6500) leaves room in how you read the outcome.
Key figures of Brave Bison Group PLC
How large is the market capitalisation of Brave Bison Group PLC (BBSN)?
The market capitalisation of Brave Bison Group PLC is 101M GBX. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Brave Bison Group PLC (BBSN)?
The price-to-sales ratio of Brave Bison Group PLC is 1.06 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Brave Bison Group PLC (BBSN)?
Earnings per share at Brave Bison Group PLC are £0.0200 (price ÷ EPS = P/E 38.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Brave Bison Group PLC (BBSN)?
The dividend yield of Brave Bison Group PLC is 0.5% (payout 20.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Brave Bison Group PLC (BBSN)?
The net margin of Brave Bison Group PLC is 2.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Brave Bison Group PLC (BBSN)?
The return on equity (ROE) of Brave Bison Group PLC is 5.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Brave Bison Group PLC (BBSN)?
On an EBIT basis the return on assets of Brave Bison Group PLC is 4.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Brave Bison Group PLC (BBSN)?
The operating margin of Brave Bison Group PLC is 2.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Brave Bison Group PLC (BBSN)?
Revenue at Brave Bison Group PLC is growing +112% versus a year earlier (3y avg +19.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Brave Bison Group PLC (BBSN)?
Earnings per share at Brave Bison Group PLC are growing −9.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Brave Bison Group PLC (BBSN) hold?
Brave Bison Group PLC holds more cash than debt, 2.4M GBX net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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