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STOCK COMPARISON

EIH Associated Hotels vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how EIH Associated Hotels (EIHAHOTELS) and Marriott International (MAR) compare, as of Sep 27, 2026.

As of Sep 27, 2026, Fair Value Calculator sees EIH Associated Hotels as the less overvalued of the two: EIH Associated Hotels trades at ₹294 versus a fair value of ₹255 (−13.3%), while Marriott International trades at $352 versus $152 (−56.7%).
EIH Associated Hotels
EIHAHOTELS.NSE · INR · Consumer Discretionary
−13.3%
upside to fair value
overvalued
Price₹294
Fair Value₹255
Quality58/100
Marriott International
MAR · USD · Consumer Discretionary
−56.7%
upside to fair value
overvalued
Price$352
Fair Value$152
Quality67/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

EIH Associated HotelsMarriott International
Valuation
20.6×P/E (TTM)36.4×
n/aForward P/E (FY2026)30.0×
n/aMedian P/E at FY-end (10 FY, ex one-offs where documented)32.2×
5.09×P/S (TTM)12.84×
3.24×P/BNegative equity
16.2×EV/EBITDA22.7×
n/aPEG1.76×
−13.3%Fair value upside−56.7%
1.2%Dividend yield0.8%
₹3.50Dividend per share$2.74
Profitability
35.6%Operating margin65.3%
n/aEBIT margin trend (5Y)19.75×
15.3%Return on equityNegative equity
9.3%Return on assets9.8%
Growth
-9.1%Revenue growth (YoY)11.1%
4.4%Avg. growth/yr (3Y)8.0%
30.5%Avg. growth/yr (5Y)19.9%
+23.5%Value creation/yr+24.5%
Balance & size
218.0×Interest coverage (EBIT/interest)5.1×
n/aDebt / equityNegative equity
$204MMarket cap$95B
mixedGrowth qualityhealthy
Marriott International, median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, 4 of the years ex one-offs: 32.2.

EIH Associated Hotels leads: 7 to 5 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

EIH Associated Hotelsof which business quality 57 · market factors 43 Marriott Internationalof which business quality 62 · market factors 61
ProfitabilityMargins and returns on capital today
64
54
Quality GrowthAre margins and returns improving?
17
48
CashflowEarnings quality: real cash, not paper profit
52
56
Fin. StrengthBalance sheet, leverage, solvency risk
82
48
InvestmentDisciplined investing over empire-building
28
94
Low VolatilityCalm price path (market factor)
86
63
MomentumPrice trend over the last 3–12 months (market factor)
31
55
52W MomentumDistance to the 52-week high (market factor)
15
69
Net IssuanceShare count: buybacks or dilution?
82
90

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyEIH Associated HotelsPrice ₹294Marriott InternationalPrice $352
DCF Models−57.5%below the price₹125−54.5%below the price$160
Earnings-Based−60.8%below the price₹115−78.9%below the price$74.39
Dividend Discount−86.5%below the price₹39.68−86.7%below the price$46.91
Multiples−18.3%below the price₹240−54.0%below the price$162
Asset-Based−77.5%below the price₹66.24n/a
Growth DCF−69.2%below the price₹90.62−64.1%below the price$126
Economic Profit−66.2%below the price₹99.58−70.2%below the price$105
Growth Earnings−22.1%below the price₹229−45.6%below the price$191
Minimum−86.5%below the price₹39.68−86.7%below the price$46.91
Maximum−18.3%below the price₹240−45.6%below the price$191
Median−63.5%below the price₹107−64.1%below the price$126
Geometric mean−63.2%below the price₹108−68.0%below the price$113

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

EIH Associated Hotels: 23 of 26 models see the stock below the current price.

Marriott International: 23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

EIH Associated Hotels
Price ₹294
Fair Value ₹255
Bear ₹161Bull ₹388
Marriott International
Price $352
Fair Value $152
Bear $81.13Bull $209

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

EIH Associated Hotels · Consumer Discretionary

Quality score58 · above median
Fair value upside−13.3% · below median

Marriott International · Consumer Discretionary

Quality score67 · Top 25%
Fair value upside−56.7% · bottom 25%

Bottom line

As of Sep 27, 2026, Fair Value Calculator sees EIH Associated Hotels as the less overvalued of the two: EIH Associated Hotels trades at ₹294 versus a fair value of ₹255 (−13.3%), while Marriott International trades at $352 versus $152 (−56.7%).

Marriott International has the higher quality score (67/100).

Open EIH Associated Hotels live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.