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STOCK COMPARISON

Morgan Stanley vs Prime Securities: Fair Value & Quality

Both stocks run through our valuation models. Here is how Morgan Stanley (MS) and Prime Securities (PRIMESECU) compare, as of Oct 2, 2026.

As of Oct 2, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: Morgan Stanley trades at $188 versus a fair value of $314 (+67.0%), while Prime Securities trades at ₹302 versus ₹42.72 (−85.8%).
Morgan Stanley
MS · USD · Financials
+67.0%
upside to fair value
undervalued
Price$188
Fair Value$314
Quality66/100
Prime Securities
PRIMESECU.NSE · INR · Financials
−85.8%
upside to fair value
overvalued
Price₹302
Fair Value₹42.72
Quality36/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Morgan StanleyPrime Securities
Valuation
15.3×P/E (TTM)79.3×
13.7×Forward P/E (FY2027)n/a
13.1×Median P/E at FY-end (10 FY, ex one-offs where documented)n/a
3.85×P/S (TTM)8.93×
2.68×P/B4.77×
20.2×EV/EBITDAn/a
1.76×PEGn/a
+67.0%Fair value upside−85.8%
2.2%Dividend yield0.5%
$4.15Dividend per sharen/a
Profitability
41.6%Operating margin-1.9%
0.66×EBIT margin trend (5Y)1.14×
18.0%Return on equity5.7%
1.4%Return on assets5.1%
Growth
28.0%Revenue growth (YoY)197.7%
22.5%Avg. growth/yr (3Y)50.4%
18.3%Avg. growth/yr (5Y)27.7%
+8.5%Value creation/yr+5.3%
Balance & size
0.4×Interest coverage (EBIT/interest)24.0×
3.13×Debt / equity0.01×
$299BMarket cap$127M
mixedGrowth qualitymixed
Morgan Stanley, median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, FY2022, FY2023 ex one-offs: 13.1.
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.

Morgan Stanley leads: 7 to 6 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Morgan Stanleyof which business quality 61 · market factors 55 Prime Securitiesof which business quality 38 · market factors 60
ProfitabilityMargins and returns on capital today
31
46
Quality GrowthAre margins and returns improving?
56
60
CashflowEarnings quality: real cash, not paper profit
100
7
Fin. StrengthBalance sheet, leverage, solvency risk
26
76
InvestmentDisciplined investing over empire-building
82
23
Low VolatilityCalm price path (market factor)
58
82
MomentumPrice trend over the last 3–12 months (market factor)
53
46
52W MomentumDistance to the 52-week high (market factor)
53
58
Net IssuanceShare count: buybacks or dilution?
87
8

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMorgan StanleyPrice $188Prime SecuritiesPrice ₹302
DCF Models+118.1%above the price$410−79.7%below the price₹61.18
Earnings-Based+14.1%close to the price$215−37.7%below the price₹188
Dividend Discount−57.4%below the price$80.18−94.4%below the price₹16.87
Multiples−36.4%below the price$120−77.3%below the price₹68.33
Asset-Based−74.7%below the price$47.62−83.2%below the price₹50.59
Growth DCF+249.1%above the price$656n/a
Economic Profit−48.8%below the price$96.23−82.4%below the price₹53.09
Minimum−74.7%below the price$47.62−94.4%below the price₹16.87
Maximum+249.1%above the price$656−37.7%below the price₹188
Median−36.4%below the price$120−81.0%below the price₹57.14
Geometric mean−15.6%below the price$159−81.0%below the price₹57.34

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Morgan Stanley: 7 of 13 models see the stock below the current price.

Prime Securities: 9 of 9 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Morgan Stanley
Price $188
Fair Value $314
Bear $105Bull $429
Prime Securities
Price ₹302
Fair Value ₹42.72
Bear ₹37.75Bull ₹44.17

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Morgan Stanley · Financials

Quality score66 · Top 25%
Fair value upside+67.0% · Top 25%

Prime Securities · Financials

Quality score36 · bottom 25%
Fair value upside−85.8% · bottom 25%

Bottom line

As of Oct 2, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: Morgan Stanley trades at $188 versus a fair value of $314 (+67.0%), while Prime Securities trades at ₹302 versus ₹42.72 (−85.8%).

Morgan Stanley has the higher quality score (66/100).

Open Morgan Stanley live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.