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Morgan Stanley vs Procorp S.A.B. de C.V: Fair Value & Quality

Both stocks run through our valuation models. Here is how Morgan Stanley (MS) and Procorp S.A.B. de C.V (PROCORPB) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: Morgan Stanley trades at $196 versus a fair value of $314 (+60%), while Procorp S.A.B. de C.V trades at MXN 5.80 versus MXN 4.05 (-30%).
Morgan Stanley
MS · USD · Financials
+60%
upside to fair value
undervalued
Price$196
Fair Value$314
Quality66/100
Procorp S.A.B. de C.V
PROCORPB.MX · MXN · Financials
-30%
upside to fair value
overvalued
PriceMXN 5.80
Fair ValueMXN 4.05
Quality32/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Morgan StanleyProcorp S.A.B. de C.V
Valuation
16.0×P/E (TTM)n/a
4.02×P/S (TTM)0.04×
2.80×P/Bn/a
20.7×EV/EBITDA3.0×
1.76×PEGn/a
+60.0%Fair value upside−30.2%
2.1%Dividend yieldn/a
$4.15Dividend per sharen/a
Profitability
42%Operating margin25%
0.66×EBIT margin trend (5Y)1.42×
18%Return on equity1%
1%Return on assets2%
Growth
28%Revenue growth (YoY)9%
22.5%Avg. growth/yr (3Y)19.6%
18.3%Avg. growth/yr (5Y)14.0%
+8.4%Value creation/yrn/a
Balance & size
0.4×Interest coverage (EBIT/interest)n/a
3.13×Debt / equity0.32×
$313BMarket cap$16M
mixedGrowth qualitymixed

Procorp S.A.B. de C.V leads: 4 to 5 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Morgan Stanleyof which business quality 61 · market factors 58 Procorp S.A.B. de C.Vof which business quality 30 · market factors 70
ProfitabilityMargins and returns on capital today
31
10
Quality GrowthAre margins and returns improving?
56
25
CashflowEarnings quality: real cash, not paper profit
100
34
Fin. StrengthBalance sheet, leverage, solvency risk
26
31
InvestmentDisciplined investing over empire-building
82
66
Low VolatilityCalm price path (market factor)
58
98
MomentumPrice trend over the last 3–12 months (market factor)
57
48
52W MomentumDistance to the 52-week high (market factor)
61
76
Net IssuanceShare count: buybacks or dilution?
87
—

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMorgan StanleyPrice $196Procorp S.A.B. de C.VPrice MXN 5.80
DCF Models+109%above the price$410n/a
Earnings-Based+9%close to the price$215n/a
Dividend Discount-59%below the price$80.18n/a
Multiples-39%below the price$120n/a
Asset-Based-76%below the price$47.62+8%close to the priceMXN 6.27
Growth DCF+234%above the price$656+34%above the priceMXN 7.77
Economic Profit-51%below the price$96.23n/a
Minimum-76%below the price$47.62+8%close to the priceMXN 6.27
Maximum+234%above the price$656+34%above the priceMXN 7.77
Median-39%below the price$120+21%above the priceMXN 7.02
Geometric mean-19%below the price$159+20%above the priceMXN 6.98

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Morgan Stanley: 7 of 13 models see the stock below the current price.

Procorp S.A.B. de C.V: 0 of 3 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Morgan Stanley
Price $196
Fair Value $314
Bear $105Bull $429
Procorp S.A.B. de C.V
Price MXN 5.80
Fair Value MXN 4.05
Bear MXN 1.42Bull MXN 8.16

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Morgan Stanley · Financials

Quality score66 · Top 25%
Fair value upside+60% · Top 25%

Procorp S.A.B. de C.V · Financials

Quality score32 · bottom 25%
Fair value upside-30% · below median

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: Morgan Stanley trades at $196 versus a fair value of $314 (+60%), while Procorp S.A.B. de C.V trades at MXN 5.80 versus MXN 4.05 (-30%).

Morgan Stanley has the higher quality score (66/100).

Open Morgan Stanley live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.