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STOCK COMPARISON

Toyota Motor Corporation vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Toyota Motor Corporation (TM) and Booking Holdings (BKNG) compare, as of Aug 13, 2026.

As of Aug 13, 2026, Fair Value Calculator sees Toyota Motor Corporation as the more attractively valued of the two: Toyota Motor Corporation trades at $190 versus a fair value of $225 (+18%), while Booking Holdings trades at $213 versus $153 (-28%).
Toyota Motor Corporation
TM · USD · Consumer Discretionary
+18%
upside to fair value
undervalued
Price$190
Fair Value$225
Quality46/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-28%
upside to fair value
overvalued
Price$213
Fair Value$153
Quality88/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Toyota Motor CorporationBooking Holdings
Valuation
9.8×P/E (TTM)24.1×
—P/S (TTM)5.12×
—EV/EBITDA13.6×
1.54×PEG0.75×
3.5%Dividend yield0.9%
$95.00Dividend per share$1.58
Profitability
8%Net margin22%
5%Operating margin25%
10%Return on equity226%
2%Return on assets22%
Growth
2%Revenue growth (YoY)16%
10.9%Avg. growth/yr (3Y)16.3%
13.2%Avg. growth/yr (5Y)31.7%
Balance & size
0.64×Debt / equity—
$213BMarket cap$142B
expensiveGrowth qualityhealthy

Booking Holdings leads: 2 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Toyota Motor Corporationof which business quality 45 · market factors 49 Booking Holdingsof which business quality 84 · market factors 52
ProfitabilityMargins and returns on capital today
33
87
Quality GrowthAre margins and returns improving?
29
43
CashflowEarnings quality: real cash, not paper profit
33
96
Fin. StrengthBalance sheet, leverage, solvency risk
49
83
InvestmentDisciplined investing over empire-building
43
92
Low VolatilityCalm price path (market factor)
87
55
MomentumPrice trend over the last 3–12 months (market factor)
32
50
52W MomentumDistance to the 52-week high (market factor)
36
54
Net IssuanceBuybacks instead of dilution
92
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Toyota Motor Corporation

DCF Models$225
Earnings-Based$152
Multiples$394
Asset-Based$171
Growth DCF$186
Economic Profit$181
Growth Earnings$484

9 of 22 models see the stock below the current price.

Booking Holdings

DCF Models$253
Earnings-Based$132
Dividend Discount$28.34
Multiples$153
Growth DCF$231
Economic Profit$113
Growth Earnings$187

14 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Toyota Motor Corporation
Bear $194Fair Value $225Bull $427
$190 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$213 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Toyota Motor Corporation · Consumer Discretionary

Quality score46 · below median
Fair value upside+18% · above median

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside-28% · below median

Bottom line

As of Aug 13, 2026, Fair Value Calculator sees Toyota Motor Corporation as the more attractively valued of the two: Toyota Motor Corporation trades at $190 versus a fair value of $225 (+18%), while Booking Holdings trades at $213 versus $153 (-28%).

Booking Holdings has the higher quality score (88/100).

See the full analysis →
Toyota Motor Corporation · Booking Holdings

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.