Toyota Motor Corporation vs Booking Holdings: Fair Value & Quality
Both stocks run through our 21 valuation models. Here is how Toyota Motor Corporation (TM) and Booking Holdings (BKNG) compare, as of Jul 25, 2026.
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Toyota Motor Corporation · Consumer Discretionary
Booking Holdings · Consumer Discretionary
Bottom line
As of Jul 25, 2026, Fair Value Calculator sees Toyota Motor Corporation as the more attractively valued of the two: Toyota Motor Corporation trades at $177 versus a fair value of $225 (+27%), while Booking Holdings trades at $177 versus $153 (-14%).
Booking Holdings has the higher quality score (71/100).
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A model-based valuation snapshot from 21 models, not a recommendation and not financial advice. Values change with price and fundamentals; the date shown above applies.