Apple Inc (AAPL) Fair Value & Analysis
Technology · US · Market cap $4.6T
Apple Inc
AAPL · US
Fair value as of: Jul 15, 2026
From 26 valuation models · updated 23 days ago
Share price +0.6% over the past month.
A strong business, but screening 61% overvalued on our models.
What matters now
- A high-quality business (quality 82/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case ($191.60). The favourable scenario is already priced in.
- A fairly wide model range ($87.90 to $191.60) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 15, 2026.
How to read this chart
60‑month range $119.67 – $340.08 · fair‑value band $87.90 – $191.60 · the $312.41 price screens above the $122.91 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 15, 2026.
Analysis
Apple Inc (AAPL) currently trades at $312.41, while our model-based Fair Value estimate is $122.91, implying the stock looks roughly 60.7% overvalued today. We read business quality at 82/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Apple Inc generated revenue of $451B at a net margin of 27.2%. Revenue grew 16.6% year over year. It earns a return on equity of 141.5%. Net debt stands at $76.4B. Fundamentals as of Jul 15, 2026
Our scenario range runs from $87.90 (bear case) to $191.60 (bull case); at $312.41, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 1% below its 52-week high and 61% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -16% fair-value upside, at -61%, AAPL screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models ($162.37) versus Asset-Based ($3.36). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 15, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 79 · Market factors (momentum, volatility) 76
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.
Full company description
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Apple Inc reported revenue of $416B in FY2025 versus $366B in FY2021, a compound +3.3%/yr. Reported net income was $112B in FY2025, compounding +4.3%/yr from FY2021.
AAPL screens 61% overvalued. Compare with Samsung Electronics Co →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Apple Among Three Stocks In Voracious Demand. Funds Also Feast On 14 Others.
- 'The market has voted': Michael Burry says Big Tech's AI spending is dragging down the S&P 500 — while Apple wins
Peer Group
Consumer Electronics · 129 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Consumer Electronics median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 25/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Samsung Electronics Co 005930 | 255,000 KRW | 138,019 KRW | -46% |
| Sony Group SONYN | 366.00 MXN | 468.94 MXN | +28% |
| Xiaomi Corporation 1810 | HK$26.88 | HK$39.84 | +48% |
| LG Electronics Inc 066570 | 179,000 KRW | 101,531 KRW | -43% |
| Sharetronic Data Technology Co 300857 | ¥277.96 | ¥35.89 | -87% |
| Huaqin Co 603296 | ¥78.20 | ¥65.69 | -16% |
| Goertek Inc 002241 | ¥22.25 | ¥18.86 | -15% |
| LG Corp 003550 | 102,400 KRW | 93,881 KRW | -8% |
| Anker Innovations Limited 300866 | ¥105.92 | ¥78.52 | -26% |
| Shenzhen Transsion Holdings 688036 | ¥68.50 | ¥44.90 | -34% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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