0253 (0253) Fair Value & Analysis
Consumer Cyclical · Market cap HK$152M
Fair value as of: Jul 1, 2026
From 14 valuation models · updated today
Share price −6.0% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$0.5200 – HK$0.7100 · fair‑value band HK$0.3887 – HK$0.7757 · the HK$0.6300 price screens above the HK$0.5822 fair value. As of Jul 1, 2026.
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0253 (0253) currently trades at HK$0.6300, while our model-based Fair Value estimate is HK$0.5822 — implying the stock looks roughly 7.6% overvalued today. We read business quality at 63/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
Over the trailing twelve months, 0253 generated revenue of HK$716M at a net margin of -14.6%. Revenue grew 4.7% year over year. It earns a return on equity of -2.3%. Net debt stands at HK$562M. Fundamentals as of Jul 1, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 1, 2026. TTM = trailing twelve months.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
0253 reported revenue of HK$716M in FY2025 versus HK$514M in FY2021, a compound +8.6%/yr. Reported net income was −HK$104M in FY2025.
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Similar stocks
6 more Lodging stocks, each showing price versus our Fair Value estimate (as of Jul 1, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $384.19 | $135.68 | -65% |
| Hilton Worldwide Holdings HLT | $338.15 | $103.43 | -69% |
| InterContinental Hotels Group IHG | $170.88 | $85.18 | -50% |
| Hyatt Hotels Corporation H | $196.33 | $106.17 | -46% |
| H World Group H1TH34 | R$62.64 | R$59.49 | -5% |
| Accor SA ACRFF | $57.35 | $32.74 | -43% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.