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Hyatt Hotels Corporation (H) fair value: what the stock is really worth

We calculate from audited financials what Hyatt Hotels Corporation is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Consumer Cyclical · US · ISIN US4485791028

HH Hyatt Hotels Corporation logo Thin data Sep 18, 2026

Hyatt Hotels Corporation

H · US

Weakest SetupStrongly overvalued and low quality.

!Fair value $80.62 · Strongly overvalued (−48%)
!Quality 47/100
!Mixed Growth (revenue 5y +55.8 %/yr)
!Loss-making · -1.0% net margin (TTM)
Moderate debt · generates free cash flow
·0.39% dividend yield
!Trails peers (3/14)
!Narrow moat 31/100
!Insider activity 44/100
!Evidence only low, so the estimate is less certain
!Weak on dividend: 8 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$202.09 $68.40 Fair Value $80.62 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 18, 2026.

How to read this chart

60‑month range $68.40 – $202.09 · fair‑value band $16.13 – $80.62 · the $155.04 price screens above the $80.62 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 18, 2026.

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Company profile

Hyatt Hotels Corporation operates as a hospitality company in the United States and internationally. It operates through Management and Franchising, Owned and Leased, and Distribution segments.

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Hyatt Hotels Corporation operates as a hospitality company in the United States and internationally. It operates through Management and Franchising, Owned and Leased, and Distribution segments. The company develops, owns, operates, manages, franchises, leases, and licenses a portfolio of properties, consisting of full-service hotels and resorts, select service hotels, and other properties, including timeshare, fractional, and other forms of residential and vacation units. It operates its properties under the Park Hyatt, Alila, Miraval, Impression by Secrets, The Unbound Collection by Hyatt, Andaz, Thompson Hotels, The Standard, Dream Hotels, The StandardX, Breathless Resorts & Spas, JdV by Hyatt, Bunkhouse Hotels, Me and All Hotels, Zoëtry Wellness & Spa Resorts, Hyatt Ziva, Hyatt Zilara, Secrets Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Bahia Principe Hotels & Resorts, Alua Hotels & Resorts, Sunscape Resorts & Spas, Grand Hyatt, Hyatt Regency, Destination by Hyatt, Hyatt Centric, Hyatt Vacation Club, Hyatt, Caption by Hyatt, Unscripted by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios, Hyatt Select, and UrCove brands. The company also offers Homes & Hideaways by World of Hyatt, a short-term vacation rental platform that features direct booking for short-term private home rentals in the United States, as well as distribution and destination management services; and World of Hyatt loyalty program, which allows rewards points to be redeemed for hotel nights and other rewards. It serves corporations; national, state, and regional associations; specialty market accounts, including social, government, military, educational, religious, and fraternal organizations; travel agency and luxury organizations; and a group of individual consumers. Hyatt Hotels Corporation was founded in 1957 and is headquartered in Chicago, Illinois.

Stock analysis

Hyatt Hotels Corporation (H) currently trades at $155.04, while our model-based Fair Value estimate is $80.62, implying the stock looks roughly 92.3% overvalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of $69.26 per share, and 0 of the 15 models we run sit above the $155.04 price.

Bear case: the Dividend Discount group reads lowest at $9.61, and 15 of the 15 models stay below the price. Evidence for this calculation is low.

Scenario range: $16.13 (bear) to $80.62 (bull), the price of $155.04 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Hyatt Hotels Corporation reported revenue of $7.2B in FY2025 versus $1.4B in FY2021, a compound +49.2%/yr. Reported net income was −$52.0M in FY2025.

Key figures

Market cap $17.9B · P/S ratio 5.07 · EPS (TTM) $−0.3300 · Dividend yield 0.4% · Net margin −0.7% · Return on equity −0.9% · Return on assets (EBIT) 4.9% · Operating margin 16.7%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).

What moves the price

The share trades about 18% below its 52-week high and 22% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −32% fair-value upside, at −48%, H screens richer than that median.

Fair Value models

The price assumes far more growth than our models allow for, so the models scatter widely ($3.69 to $90.70). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear $16.13 Fair Value $80.62 Bull $80.62
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF n/a $6.25 $43.15 77
Growth DCF n/a $3.69 $35.36 75
Owner Earnings n/a n/a $7.09 73
All 16 models by family
DCF Models
FCF DCF n/a $6.25 $43.15 77
Owner Earnings n/a n/a $7.09 73
5Y Revenue Exit $7.35 $50.41 $111.46 65
5Y EBITDA Exit $26.28 $90.70 $174.99 69
10Y Revenue Exit n/a $37.21 $101.89 64
10Y EBITDA Exit $12.88 $67.29 $156.77 60
Earnings-Based
EPV $6.50 $13.66 $19.93 70
Dividend Discount
Gordon GGM $5.48 $11.39 $18.08 66
DDM Multi-Stage $5.48 $9.61 $11.96 66
Multiples
EV/EBIT $42.82 $69.26 $95.69 64
EV/EBITDA $50.22 $79.12 $108.02 66
EV/Revenue $16.97 $39.88 $62.79 50
Asset-Based
NCAV (Graham) $17.46 $23.39 $34.91 54
Growth DCF
Growth DCF n/a $3.69 $35.36 75
Rev-Margin DCF $7.35 $48.33 $103.10 65
Economic Profit
ROIC Compounder $6.50 $13.66 $19.93 69

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Quality Score breakdown

Overall quality 47/100

Of which business quality 43 · Market factors (momentum, volatility) 43

Profitability 16
Margins and returns on capital today
Quality Growth 40
Are margins and returns improving?
Cashflow 22
Earnings quality: real cash, not paper profit
Fin. Strength 32
Balance sheet, leverage, solvency risk
Investment 91
Disciplined investing over empire-building
Low Volatility 47
Calm price path (market factor)
Momentum 43
Price trend over the last 3–12 months (market factor)
52W Momentum 37
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+117.0%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+29.8%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+55.8%
Revenue growth 18 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
Profit margin (trend) Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−29.9% (2020) → 7.8% (2025)
What shareholders gained per year We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+44.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect Analysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.4%
Yearly sales growth analysts expect, extended to five years.
Forecast 2026 (sales)+0.2%
Forecast 2027 (sales)+7.9%
Projected 2028 (sales)+7.2%
Projected 2029 (sales)+6.4%
Projected 2030 (sales)+5.7%

H screens 92% overvalued. Compare with Marriott International, Inc →

Recent news

News mood News mood, the average tone of recent news (96 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Positive
Recent news coverage is more positive than average.

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 162 stocks

Beats the industry median on 3/13 measures
Overall it trails its industry peers.
Valuation
Quality Score 47 · Below median
Fair Value upside −49% · Bottom 25%
Profitability
Return on assets 2% · Above median
Net margin (TTM) −1% · Below median
Operating margin (TTM) 17% · Above median
Growth and dividend
Revenue growth −4% · Bottom 25%
Dividend yield (TTM) 0.4% · Bottom 25%
Balance sheet
Debt / equity 1.28× · Highest 25%

Valuation Multiplesvs Lodging median · lower = cheaper

P/B 5.36× · Priciest 25%
P/S (TTM) 5.19× · Priciest 25%
P/FCF 112.3× · Priciest 25%
EV/EBITDA 25.1× · Priciest 25%
PEG 0.79× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 11
FUTURE (revenue growth)0 · sector 24
PAST (return on equity)0 · sector 12
HEALTH (low debt)36 · sector 91
DIVIDEND (yield)8 · sector 26

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Lodging stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Marriott International, Inc MAR $334.97 $132.35 −60%
Hilton Worldwide Holdings HLT $305.63 $244.14 −20%
InterContinental Hotels Group IHG $153.76 $85.18 −45%
H World Group HTHT $42.72 $63.61 +49%
Accor SA AC €45.75 €36.87 −19%
The Indian Hotels Company INDHOTEL ₹726.65 ₹507.34 −30%
Wyndham Hotels & Resorts, Inc WH $69.17 $23.55 −66%
Hanjin Kal, 180640 139,500 KRW 21,340 KRW −85%
Choice Hotels International, Inc CHH $98.64 $60.77 −38%
Jabal Omar Development Company 4250 17.06 SAR 11.64 SAR −32%

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Cite: Fair Value Calculator (2026). "Hyatt Hotels Corporation Fair Value". https://www.fairvalue-calculator.com/stock/H

Frequently asked questions

Is Hyatt Hotels Corporation (H) overvalued or undervalued?
As of Sep 18, 2026, our model estimates a fair value of $80.62 versus a price of $155.04, about −48% upside (overvalued).
What is the fair value of H?
Our model-based fair value for Hyatt Hotels Corporation is $80.62 (as of Sep 18, 2026), built from audited fundamentals. The current price: $155.04.
What is the quality score of H?
Hyatt Hotels Corporation has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hyatt Hotels Corporation (H)?
Our model-based price target is the fair value of $80.62 (as of Sep 18, 2026) from 16 valuation models. Cautious scenario $16.13, optimistic scenario $80.62. It is a calculation from audited fundamentals, not an analyst target.
What is the Hyatt Hotels Corporation stock forecast for 2026?
Our models put fair value at $80.62, about −48% upside versus a price of $155.04 (overvalued). Cautious scenario $16.13, optimistic scenario $80.62. The calculation is refreshed regularly with new filings.
What is the revenue of Hyatt Hotels Corporation (H)?
Hyatt Hotels Corporation reported trailing-twelve-month revenue of about $3.4B (latest available figure, as of Sep 18, 2026).
Does Hyatt Hotels Corporation pay a dividend?
Hyatt Hotels Corporation currently shows a dividend yield of about 0.39% relative to its recent price (as of Sep 18, 2026).
What growth is priced into Hyatt Hotels Corporation (H)?
For today's price to be fair in a discounted-cash-flow model, Hyatt Hotels Corporation would have to grow free cash flow by +44.9 % per year for five years (discount rate 10.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +55.8 % per year. As of Sep 18, 2026.
What discount rate (WACC) does the fair value of H use?
Our models discount Hyatt Hotels Corporation at 10.0 %: a base by market capitalisation (large), damped by beta 1.33, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hyatt Hotels Corporation that is +44.9 % per year a year over ten years, using the same discount rate (10.0 %) and the same formula as our fair value.
How much growth has Hyatt Hotels Corporation (H) delivered so far?
Over the past 5 years revenue at Hyatt Hotels Corporation grew +55.8 % a year. The price currently implies +44.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hyatt Hotels Corporation (H) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Hyatt Hotels Corporation (+44.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hyatt Hotels Corporation (H)?
The free-cash-flow yield on the price is 1.07 %: that much free cash flow Hyatt Hotels Corporation produces per unit of market value. When it exceeds the discount rate of our models (10.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hyatt Hotels Corporation (H)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hyatt Hotels Corporation it is $80.62 per share (as of Sep 18, 2026), against a price of $155.04. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).
Is Hyatt Hotels Corporation stock overvalued or undervalued in 2026?
As of Sep 18, 2026, H trades above its calculated fair value: price $155.04, fair value $80.62, a gap of about −48% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of H?
No. The price is what the market pays today ($155.04); the fair value is what the company's own numbers justify ($80.62). For Hyatt Hotels Corporation the two are $74.42 per share apart. That gap is exactly why we show both numbers side by side.
How much is Hyatt Hotels Corporation worth?
The market values Hyatt Hotels Corporation at about $17.9B (market capitalisation, as of Sep 18, 2026). Per share that is $155.04; our models calculate a fair value of $80.62 per share.
What do the bullish and bearish scenarios say about H?
Our models span a range for Hyatt Hotels Corporation: cautious scenario $16.13, base $80.62, optimistic $80.62 per share (as of Sep 18, 2026, price $155.04). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of H?
The PEG ratio of Hyatt Hotels Corporation is 0.79 (P/E divided by earnings growth, as of Sep 18, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Hyatt Hotels Corporation (H)?
Balance-sheet figures for Hyatt Hotels Corporation (as of Sep 18, 2026): return on equity −0.9%, debt of 1.28 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is H from its 52-week high?
Hyatt Hotels Corporation trades at $155.04, about 18% below its 52-week high of $189.98 and 22% above the low of $127.11 (as of Sep 18, 2026). Distance from the high says nothing about value: that is what the fair value of $80.62 is for.
Which stocks are comparable to Hyatt Hotels Corporation?
From the same area (Consumer Cyclical) we also value Marriott International, Inc, Hilton Worldwide Holdings, InterContinental Hotels Group, H World Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hyatt Hotels Corporation stock attractive at the current price?
The data as of Sep 18, 2026: price $155.04, calculated fair value $80.62 (−48%), Quality Score 47/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of H calculated?
We run Hyatt Hotels Corporation through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $80.62, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Hyatt Hotels Corporation itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hyatt Hotels Corporation (H)?
The closing price on Sep 18, 2026 was $155.04. Our model-based fair value is $80.62, about −48% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hyatt Hotels Corporation right now?
The price sits above even our optimistic bull case ($80.62). The favourable scenario is already priced in. The model range is unusually wide ($16.13 to $80.62). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of Hyatt Hotels Corporation (H) come from?
Earnings per share at Hyatt Hotels Corporation grew +19.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +7.3 %, EBIT margin −0.1 %, tax rate +2.3 %, residual (interest, one-offs) +9.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Hyatt Hotels Corporation

How large is the market capitalisation of Hyatt Hotels Corporation (H)?
The market capitalisation of Hyatt Hotels Corporation is $17.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hyatt Hotels Corporation (H)?
The price-to-sales ratio of Hyatt Hotels Corporation is 5.07 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hyatt Hotels Corporation (H)?
Earnings per share at Hyatt Hotels Corporation are $−0.3300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hyatt Hotels Corporation (H)?
The dividend yield of Hyatt Hotels Corporation is 0.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hyatt Hotels Corporation (H)?
The net margin of Hyatt Hotels Corporation is −0.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hyatt Hotels Corporation (H)?
The return on equity (ROE) of Hyatt Hotels Corporation is −0.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hyatt Hotels Corporation (H)?
On an EBIT basis the return on assets of Hyatt Hotels Corporation is 4.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hyatt Hotels Corporation (H)?
The operating margin of Hyatt Hotels Corporation is 16.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hyatt Hotels Corporation (H)?
Revenue at Hyatt Hotels Corporation is growing −3.5% versus a year earlier (3y avg +29.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hyatt Hotels Corporation (H)?
Earnings per share at Hyatt Hotels Corporation are growing +111% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hyatt Hotels Corporation (H) carry?
The net debt of Hyatt Hotels Corporation is $4.0B (fiscal year 2025, ≈ 25.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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