Hyatt Hotels Corporation (H) fair value: what the stock is really worth
As of Nov 4, 2026: fair value (intrinsic value) of Hyatt Hotels Corporation stock $86.67, price $190, that is 54.4% below the price, quality 47 out of 100. Rating: strongly overvalued. Calculated from audited financials with 12 of our 26 valuation models and 37 quality factors, updated daily.
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Hyatt Hotels Corporation
H · USOur calculation puts a fair price 54% below what the stock costs today.
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What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range $68.40 – $202.09 · fair‑value band $23.17 – $160.29 · the $190.18 price screens above the $86.67 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 3, 2026.
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Company profile
Hyatt Hotels Corporation operates as a hospitality company in the United States and internationally. It operates through Management and Franchising, Owned and Leased, and Distribution segments.
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The company develops, owns, operates, manages, franchises, leases, and licenses a portfolio of properties, consisting of full-service hotels and resorts, select service hotels, and other properties, including timeshare, fractional, and other forms of residential and vacation units.
It operates its properties under the Park Hyatt, Alila, Miraval, Impression by Secrets, The Unbound Collection by Hyatt, Andaz, Thompson Hotels, The Standard, Dream Hotels, The StandardX, Breathless Resorts & Spas, JdV by Hyatt, Bunkhouse Hotels, Me and All Hotels, Zoëtry Wellness & Spa Resorts, Hyatt Ziva, Hyatt Zilara, Secrets Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Bahia Principe Hotels & Resorts, Alua Hotels & Resorts, Sunscape Resorts & Spas, Grand Hyatt, Hyatt Regency, Destination by Hyatt, Hyatt Centric, Hyatt Vacation Club, Hyatt, Caption by Hyatt, Unscripted by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios, Hyatt Select, and UrCove brands.
The company also offers Homes & Hideaways by World of Hyatt, a short-term vacation rental platform that features direct booking for short-term private home rentals in the United States, as well as distribution and destination management services; and World of Hyatt loyalty program, which allows rewards points to be redeemed for hotel nights and other rewards.
It serves corporations; national, state, and regional associations; specialty market accounts, including social, government, military, educational, religious, and fraternal organizations; travel agency and luxury organizations; and a group of individual consumers.
Hyatt Hotels Corporation was founded in 1957 and is headquartered in Chicago, Illinois.
Stock analysis
Hyatt Hotels Corporation (H) currently trades at $190.18, while our model-based Fair Value estimate is $86.67, 54% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $62.94 per share, and 0 of the 12 models we run sit above the $190.18 price.
Bear case: the Growth DCF group reads lowest at $48.15, and 12 of the 12 models stay below the price. Data coverage for this calculation is low.
Scenario range: $23.17 (bear) to $160.29 (bull), the price of $190.18 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Hyatt Hotels Corporation reported revenue of $7.2B in FY2025 versus $1.4B in FY2021, a compound +49.2%/yr. Reported net income was −$52.0M in FY2025.
Key figures
Market cap $18.4B Large · P/E ratio 96.9 · P/S ratio 5.66 · EPS (TTM) $1.92 · Dividend yield 0.3% · Net margin 5.7% · Return on equity 5.3% · Return on assets (EBIT) 4.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 44 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 6% below its 52-week high and 41% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −16% fair-value upside, at −54%, H screens richer than that median.
Fair Value models
All 12 models by family
The fair value above starts from this blend and is adjusted for a year distorted by one-off effects.
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 8 officers or directors sold shares worth $31.0M and none bought.
- SaleJoan BottariniOfficer4× since Feb 19, 2026: 7,301 shares, avg. $169.31$1.2MOct 16, 202610b5-1 plan
- SaleAmar LalvaniOfficer2× since Feb 25, 2026: 2,103 shares, avg. $163.26$343,336Sep 14, 2026
- SaleSusan D KronickDirector5× since Dec 1, 2025: 7,819 shares, avg. $170.57$1.3MAug 17, 202610b5-1 plan
- SaleMark Samuel HoplamazianOfficer, Director3× since Nov 10, 2025: 332,000 shares, avg. $174.35$57.9MJun 22, 2026
- SaleDavid UdellOfficer4× since Nov 7, 2025: 22,210 shares, avg. $166.42$3.7MJun 2, 2026
- SalePeter SearsOfficer2× since Nov 10, 2025: 22,611 shares, avg. $169.13$3.8MMay 29, 2026
- SaleMark R VondrasekOfficer3× since Nov 11, 2025: 19,630 shares, avg. $165.28$3.2MMay 29, 2026
- SaleCary D McMillanDirector1,119 shares at $174.96$195,780May 22, 2026
- SaleJNP 2010-PG TrustOther213,434 shares at $167.75$35.8MApr 17, 2026
- SaleJNP Parachute Mirror Trust KOther35,573 shares at $167.75$6.0MApr 17, 2026
Plus 4 more entries from the last 12 months.
Plus 21 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 4, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
H screens overvalued: fair value 54% below the price. Compare with Marriott International, Inc →
Recent news
- Super Age Collaborates with World of Hyatt to Champion Longevity and Welcome Athletes to Hyatt Regency Times Square
- Hyatt Q3 Earnings Beat Estimates on Strong Fee Growth, Revenues Miss
- Here's What Key Metrics Tell Us About Hyatt Hotels (H) Q3 Earnings
- Hyatt Hotels (H) Q3 Earnings Surpass Estimates
Compare Hyatt Hotels Corporation with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 161 stocks
Valuation Multiplesvs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Atour Lifestyle Holdings ATAT | $35.06 | $58.29 | +66% | vs H |
| H World Group 1179 | HK$39.62 | HK$50.55 | +28% | vs H |
| Jabal Omar Development Company 4250 | 15.40 SAR | 17.95 SAR | +17% | vs H |
| Makkah Construction and Development Company 4100 | 63.10 SAR | 71.83 SAR | +14% | vs H |
| Accor SA AC | €49.48 | €41.40 | −16% | vs H |
| Hilton Worldwide Holdings HLT | $376.53 | $271.08 | −28% | vs H |
| Choice Hotels International, Inc CHH | $120.33 | $75.26 | −37% | vs H |
| The Indian Hotels Company INDHOTEL | ₹875.00 | ₹502.32 | −43% | vs H |
| Wyndham Hotels & Resorts, Inc WH | $80.50 | $29.61 | −63% | vs H |
| Marriott International, Inc MAR | $424.87 | $151.21 | −64% | vs H |
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