1198 (1198) Fair Value & Analysis

Consumer Cyclical · Market cap HK$156M

1 1198 1198 · HK

PriceHK$0.0630

Fair ValueHK$0.1493

Upside+137.0%

Quality29/100

Evidence: Low Range HK$0.1178 – HK$0.2123

Fair value as of: Jul 2, 2026

From 1 valuation models · updated today

Share price −33.7% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.0630 – HK$0.3400 · fair‑value band HK$0.1178 – HK$0.2123 · the HK$0.0630 price screens below the HK$0.1493 fair value. As of Jul 2, 2026.

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Analysis

1198 (1198) currently trades at HK$0.0630, while our model-based Fair Value estimate is HK$0.1493 — implying the stock looks roughly 137.0% undervalued today. We read business quality at 29/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

Trailing-twelve-month revenue stands at HK$381M. Revenue declined 24.0% year over year. It earns a return on equity of -57.2%. Net debt stands at HK$3.2B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$381M

Revenue growth (YoY) -24.0%

Net margin -158%

Return on equity -57.2%

Free cash flow −HK$494M FY2025

Operating margin -71.7%

More key figures

EPS (TTM) HK$-0.1100

EPS growth (YoY) -49.6%

Net debt HK$3.2B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1198 reported revenue of HK$424M in FY2025 versus HK$1.5B in FY2021, a compound −27.4%/yr. Reported net income was −HK$671M in FY2025.

Revenue −27.4%/yr

FY21 HK$1.5B

FY22 HK$1.7B

FY23 HK$911M

FY24 HK$559M

FY25 HK$424M

Net income

FY21 HK$76.9M

FY22 HK$5.6M

FY23 −HK$422M

FY24 −HK$356M

FY25 −HK$671M

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6 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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Midea Group 000333	¥81.69	¥128.24	+57%
0300 0300	HK$82.60	HK$113.26	+37%
Haier Smart Home Co QIHCF	$2.42	$4.20	+74%
Gree Electric Appliances, Inc 000651	¥38.20	¥86.03	+125%
Guangdong Songfa Ceramics Co 603268	¥152.20	¥38.95	-74%
SharkNinja, Inc SN	$128.22	$78.04	-39%

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Frequently asked questions

Is 1198 (1198) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$0.1493 versus a price of HK$0.0630 — about +137% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 1198?

Our model-based fair value for 1198 is HK$0.1493 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.0630.

What is the quality score of 1198?

1198 has a Quality Score of 29/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1198 (1198)?

1198 reported trailing-twelve-month revenue of about HK$381M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1198?

The net profit margin of 1198 is about -158.2%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.