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SharkNinja, Inc (SN) Fair Value & Analysis

Consumer Cyclical · US · Market cap $21.9B

SI SharkNinja, Inc logo SharkNinja, Inc SN · US
Price$179.93
Fair Value$89.07
Upside-50.5%
Quality72/100
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Mixed Growth
Solidly profitable · 10.7% net margin
Low debt · generates free cash flow
Mixed vs. peers (6/14)
Wide moat 70/100
Evidence: High Range $63.49 – $225.38 Share as image

Fair value as of: Jul 18, 2026

From 24 valuation models · updated 20 days ago

Share price +19.2% over the past month.

A solid business, but screening 51% overvalued on our models.

What matters now

  • A high-quality business (quality 72/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
  • The model range is unusually wide ($63.49 to $225.38). The outcome hinges heavily on assumptions, so read the point estimate with caution.
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Price vs Fair Value (3 years)

$182.11 $26.28 Fair Value $89.07 Jul 2023 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.

How to read this chart

36‑month range $26.28 – $182.11 · fair‑value band $63.49 – $225.38 · the $179.93 price screens above the $89.07 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.

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Analysis

SharkNinja, Inc (SN) currently trades at $179.93, while our model-based Fair Value estimate is $89.07, implying the stock looks roughly 50.5% overvalued today. We read business quality at 72/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, SharkNinja, Inc generated revenue of $6.6B at a net margin of 10.7%. Revenue grew 15.6% year over year. It earns a return on equity of 29.4%. Net debt stands at $124M. Fundamentals as of Jul 18, 2026

Our scenario range runs from $63.49 (bear case) to $225.38 (bull case); at $179.93, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 123% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -51%, SN screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $53.63 $105.89 $191.52 80
Residual Income $34.54 $46.97 $306.33 76
Rev-Margin DCF $70.87 $132.14 $259.94 74
All 24 models by family
DCF Models
FCF DCF $56.98 $89.34 $192.37 38
Owner Earnings $76.13 $172.52 $374.88 31
5Y Revenue Exit $63.94 $115.68 $224.42 39
5Y EBITDA Exit $71.20 $130.37 $246.58 41
5Y P/E Exit $72.16 $165.96 $294.74 38
10Y Revenue Exit $60.43 $144.53 $201.94 36
10Y EBITDA Exit $68.42 $160.18 $322.88 37
10Y P/E Exit $69.11 $162.23 $317.46 35
Earnings-Based
Graham-Dodd $33.70 $235.02 $329.82 54
Lynch FV $121.42 $173.46 $225.50 50
PEG = 1.0 $121.42 $173.46 $225.50 46
EPV $49.17 $57.27 $64.36 59
Multiples
P/E Multiple $74.34 $99.12 $123.90 63
P/S Multiple $63.19 $84.25 $105.31 58
P/B Multiple $42.55 $56.73 $70.91 55
EV/EBIT $88.44 $117.72 $147.01 53
EV/EBITDA $73.65 $98.01 $122.37 54
EV/Revenue $59.80 $85.18 $110.57 43
Asset-Based
NCAV (Graham) $9.46 $12.67 $18.91 50
Growth DCF
Growth DCF $53.63 $105.89 $191.52 80
Rev-Margin DCF $70.87 $132.14 $259.94 74
Economic Profit
Residual Income $34.54 $46.97 $306.33 76
ROIC Compounder $66.74 $106.91 $146.17 72
Growth Earnings
Growth-Adj P/E $156.46 $223.52 $290.57 68

Widest divergence: Growth Earnings ($223.52) versus Asset-Based ($12.67). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $6.6B
Revenue growth (YoY) +15.6%
Net margin 10.7%
Return on equity 29.4%
Free cash flow $474M FY2025
P/E ratio 31.0
More key figures
Operating margin 11.7%
EPS (TTM) $4.98
EPS growth (YoY) +2.4%
Net debt $124M FY2025

Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 72/100

Of which business quality 67 · Market factors (momentum, volatility) 80

Profitability 82
Margins and returns on capital today
Quality Growth 62
Are margins and returns improving?
Cashflow 44
Earnings quality: real cash, not paper profit
Fin. Strength 82
Balance sheet, leverage, solvency risk
Investment 47
Disciplined investing over empire-building
Low Volatility 44
Calm price path (market factor)
Momentum 92
Price trend over the last 3–12 months (market factor)
52W Momentum 100
Distance to the 52-week high (market factor)
Net Issuance 74
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally.

Full company description

SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally. It offers cleaning appliances, including corded and cordless vacuums, such as handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; fans, coolers, frozen drink appliances, propane grills, and fire pits; and cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, and toasters and bakeware products. The company also provides food preparation appliances, which include blenders, food processors, ice cream makers, juicers, and frozen drink appliances and coolers; haircare and skincare beauty appliances, as well as home environment products comprising air purifiers and fans. It sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

SharkNinja, Inc reported revenue of $6.4B in FY2025 versus $3.7B in FY2021, a compound +14.5%/yr. Reported net income was $701M in FY2025, compounding +20.6%/yr from FY2021.

Growth Quality 87/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$6.4B
Latest YoY
+15.7%
Avg. growth/yr (3Y)
+19.8%
Avg. growth/yr (5Y)
+18.4%
Avg. growth/yr (16Y)
+89.0%
Revenue +14.5%/yr
FY21 $3.7B
FY22 $3.7B
FY23 $4.3B
FY24 $5.5B
FY25 $6.4B
Net income +20.6%/yr
FY21 $331M
FY22 $232M
FY23 $167M
FY24 $439M
FY25 $701M

SN screens 51% overvalued. Compare with Midea Group →

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Cite: Fair Value Calculator (2026). "SharkNinja, Inc Fair Value". https://www.fairvalue-calculator.com/stock/SN

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 72 · Top 25%
Fair Value upside −51% · Below median
Return on equity (TTM) 29% · Top 25%
Return on assets 13% · Top 25%
Net margin (TTM) 11% · Top 25%
Operating margin (TTM) 12% · Top 25%
Revenue growth 16% · Top 25%
Debt / equity 0.26× · Higher than 75% of peers

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

P/E (TTM) 31.0× · Pricier than median
P/B 8.17× · Pricier than 75% of peers
P/S (TTM) 3.32× · Pricier than 75% of peers
P/FCF 46.1× · Pricier than 75% of peers
EV/EBITDA 19.9× · Pricier than 75% of peers
PEG 2.47× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 21
FUTURE 78 · sector 0
PAST 100 · sector 19
HEALTH 87 · sector 98
DIVIDEND 0 · sector 55

VALUE 0: the price sits above our fair-value range.

Insider activity: 46/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).

Stock Price Fair Value vs Fair Value
Midea Group 000333 ¥82.71 ¥107.22 +30%
Gree Electric Appliances, Inc 000651 ¥38.25 ¥88.02 +130%
Haier Smart Home Co 600690 ¥21.46 ¥36.04 +68%
King Slide Works Co 2059 8,655 TWD 1,917 TWD -78%
Guangdong Songfa Ceramics Co 603268 ¥155.59 ¥38.95 -75%
Hisense Home Appliances Group 000921 ¥26.33 ¥48.03 +82%
Zhejiang Supor Co 002032 ¥43.85 ¥44.84 +2%
COWAY Co 021240 96,700 KRW 112,530 KRW +16%
Ecovacs Robotics Co 603486 ¥50.13 ¥54.11 +8%
Voltas Limited VOLTAS ₹1,350 ₹185.71 -86%

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Frequently asked questions

Is SharkNinja, Inc (SN) overvalued or undervalued?
As of Jul 18, 2026, our model estimates a fair value of $89.07 versus a price of $179.93, about −51% (overvalued).
What is the fair value of SN?
Our model-based fair value for SharkNinja, Inc is $89.07 (as of Jul 18, 2026), built from audited fundamentals. The current price is $179.93.
What is the quality score of SN?
SharkNinja, Inc has a Quality Score of 72/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of SharkNinja, Inc (SN)?
SharkNinja, Inc reported trailing-twelve-month revenue of about $6.6B (latest available figure, as of Jul 18, 2026).
What is the net profit margin of SN?
The net profit margin of SharkNinja, Inc is about 10.7%, meaning it keeps roughly 10.7% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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