2549 (2549) Fair Value & Analysis

Consumer Cyclical · Market cap HK$2.2B

2 2549 2549 · HK

PriceHK$4.00

Fair ValueHK$9.18

Upside+129.5%

Quality41/100

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Evidence: High Range HK$4.59 – HK$16.35

Fair value as of: Jul 2, 2026

From 17 valuation models · updated today

Share price −10.1% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$3.98 – HK$5.35 · fair‑value band HK$4.59 – HK$16.35 · the HK$4.00 price screens below the HK$9.18 fair value. As of Jul 2, 2026.

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Analysis

2549 (2549) currently trades at HK$4.00, while our model-based Fair Value estimate is HK$9.18 — implying the stock looks roughly 129.5% undervalued today. We read business quality at 41/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 2549 generated revenue of HK$2.2B at a net margin of 12.0%. Revenue grew 18.0% year over year. It earns a return on equity of 19.4%. The balance sheet holds a net cash position of HK$54.5M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$2.2B

Revenue growth (YoY) +18.0%

Net margin 12.0%

Return on equity 19.4%

Free cash flow −HK$25.7M FY2025

P/E ratio 7.4

More key figures

Operating margin 14.1%

EPS (TTM) HK$0.1900

Dividend yield 3.3%

EPS growth (YoY) -30.1%

Net cash HK$54.5M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

2549 reported revenue of HK$2.2B in FY2025 versus HK$675M in FY2021, a compound +33.7%/yr. Reported net income was HK$258M in FY2025, compounding +68.8%/yr from FY2021.

Revenue +33.7%/yr

FY21 HK$675M

FY22 HK$768M

FY23 HK$1.6B

FY24 HK$2.1B

FY25 HK$2.2B

Net income +68.8%/yr

FY21 HK$31.7M

FY22 HK$109M

FY23 HK$237M

FY24 HK$356M

FY25 HK$258M

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6 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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Midea Group 000333	¥78.28	¥123.44	+58%
0300 0300	HK$82.60	HK$113.26	+37%
Haier Smart Home Co QIHCF	$2.42	$4.20	+74%
Gree Electric Appliances, Inc 000651	¥38.20	¥86.03	+125%
6690 6690	HK$20.32	HK$47.00	+131%
Guangdong Songfa Ceramics Co 603268	¥152.20	¥38.95	-74%

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Frequently asked questions

Is 2549 (2549) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$9.18 versus a price of HK$4.00 — about +130% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 2549?

Our model-based fair value for 2549 is HK$9.18 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$4.00.

What is the quality score of 2549?

2549 has a Quality Score of 41/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 2549 (2549)?

2549 reported trailing-twelve-month revenue of about HK$2.2B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 2549?

The net profit margin of 2549 is about 12.0%, meaning it keeps roughly 12.0% of revenue as net income. Based on the latest reported figures.

Does 2549 pay a dividend?

2549 currently shows a dividend yield of about 3.27% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.