Haier Smart Home Co Ltd (6690) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Haier Smart Home Co Ltd HK$53.47, price HK$20.04, upside +166.8%, quality 62 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Haier Smart Home Co Ltd
6690 · HKClearly undervaluedStrong Fair Value upside, but quality is only moderate.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 25, 2026.
How to read this chart
60‑month range HK$17.42 – HK$33.71 · fair‑value band HK$37.43 – HK$69.51 · the HK$20.04 price screens below the HK$53.47 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 25, 2026.
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Company profile
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses.
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Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses. The company provides refrigerators/freezers, air conditioners, water heaters, laundry equipment, kitchen and small appliances, and smart home solutions. It also offers logistics services, fluorine-free refrigerators, dishwashers and gas stoves, communications and network engineering technologies, and industrial product design and prototype production services; manufacture and sale of plastic parts, precise plastics, plastic powder and sheet, and coatings; assembly and sales of plastics and electronics products; wholesale and retail of medical equipment; and develops and sells software and information product. In addition, the company engages in the sale of digital products, international freight forwarding; software development; technological development; IoT technology and application services; scientific research and technical service; and residential interior decoration, professional construction works, and equipment installation. Further, it offers urban distribution and transportation services; import and export of goods, technology, and food business; professional cleaning; waste treatment; professional cleaning and daily necessities; and energy saving technology. Additionally, the company is involved in house leasing and maintenance; venture capital investment and consultation; smart bathroom; air-conditioning equipment manufacturing; software development; research, development, and sales of lighting appliances; and lease and commercial business services. The company was formerly known as Qingdao Haier Co., Ltd. and changed its name to Haier Smart Home Co., Ltd. in June 2019. Haier Smart Home Co., Ltd. was founded in 1984 and is headquartered in Qingdao, China.
Stock analysis
Haier Smart Home Co Ltd (6690) currently trades at HK$20.04, while our model-based Fair Value estimate is HK$53.47, implying the stock looks roughly 62.5% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$58.42 per share, and 23 of the 26 models we run sit above the HK$20.04 price.
Bear case: the Asset-Based group reads lowest at HK$8.63, and 3 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: HK$37.43 (bear) to HK$69.51 (bull), the price of HK$20.04 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Haier Smart Home Co Ltd reported revenue of 302B CNY in FY2025 versus 228B CNY in FY2021, a compound +7.4%/yr. Reported net income was 19.6B CNY in FY2025, compounding +10.6%/yr from FY2021.
Key figures
Market cap HK$185B (≈ $23.6B) · P/E ratio 8.8 · P/S ratio 0.57 · EPS (TTM) HK$2.53 · Dividend yield 5.8% · Net margin 6.5% · Return on equity 14.9% · Return on assets (EBIT) 7.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at 167%, 6690 screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 41
Revenue & earnings trend
Growth Forecast
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Earlier news
- Haier Smart Home Reports H1 2026 Results: Q2 Revenue Grows Year-on-Year; Net Profit Improves Quarter-on-Quarter
- Haier Smart Home Co Ltd's Dividend Analysis
- Haier Smart Home Reports Q1 2026 Results
- Haier Smart Home Powers Ahead in Q3 2025 With Quality Growth and AI-Led Efficiency
Compare Haier Smart Home Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 317 stocks
Valuation Multiplesvs Furnishings, Fixtures & Appliances median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥82.54 | ¥129.42 | +57% |
| Gree Electric Appliances, Inc 000651 | ¥38.18 | ¥97.62 | +156% |
| King Slide Works Co 2059 | 12,350 TWD | 4,427 TWD | −64% |
| SharkNinja, Inc SN | $169.01 | $100.78 | −40% |
| Somnigroup International Inc SGI | $64.73 | $31.80 | −51% |
| De'Longhi S.p.A DLG | €39.52 | €40.10 | +1% |
| Mohawk Industries, Inc MHK | $121.23 | $119.26 | −2% |
| Hisense Home Appliances Group 000921 | ¥26.70 | ¥50.62 | +90% |
| Alliance Laundry Holdings ALH | $21.59 | $10.76 | −50% |
| Ecovacs Robotics Co 603486 | ¥50.75 | ¥81.13 | +60% |
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Key figures of Haier Smart Home Co Ltd
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