Haier Smart Home Co Ltd (6690) fair value: what the stock is really worth
We calculate from audited financials what Haier Smart Home Co Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
Compare price with fair valuebelow fair value = cheap, above = expensive
Check the quality50 and up solid, 75 and up strong
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Consumer Cyclical · HK · Market cap HK$192B (≈ $24.5B) · ISIN CNE1000048K8
At a glance
HSHaier Smart Home Co Ltd6690 · HK
PriceHK$20.82
Fair ValueHK$46.92
Upside+125.4%
Quality62/100
A solid business, trading 56% below our fair value of HK$46.92.
As of Sep 5, 2026, the fair value of Haier Smart Home Co Ltd is HK$46.92 per share against a price of HK$20.82, so the fair value sits 125% above the price. A model estimate from reported figures, not an analyst target.
✓Healthy Growth (revenue 5y +7.6 %/yr)
!Thin margins · 6.3% net margin
✓Low debt · generates free cash flow
·5.55% dividend yield
✓Ranks above peers (11/15)
!Moderate moat 47/100
Evidence: HighRange HK$34.68 to HK$59.17
Fair value as of: Sep 5, 2026
From 26 valuation models · updated 6 days ago
Fair value updated Sep 5, 2026, revised from HK$46.75 to HK$46.92 (+0.4%) since Aug 13, 2026. Share price −3.3% over the past month.
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69 individual criteria per stock, every one traceable See the method →
What matters now
The price is below even our cautious bear case (HK$34.68). The market is more pessimistic than our downside scenario.
Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 5, 2026.
How to read this chart
60‑month range HK$17.42 – HK$33.71 · fair‑value band HK$34.68 – HK$59.17 · the HK$20.82 price screens below the HK$46.92 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 5, 2026.
Haier Smart Home Co Ltd (6690) currently trades at HK$20.82, while our model-based Fair Value estimate is HK$46.92, implying the stock looks roughly 55.6% undervalued today. The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of HK$53.86 per share, and 23 of the 26 models we run sit above the HK$20.82 price. Bear case: the Asset-Based group reads lowest at HK$8.63, and 3 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Haier Smart Home Co Ltd generated revenue of HK$297B at a net margin of 6.3%. Revenue declined 6.9% year over year. It earns a return on equity of 14.9%. Net debt stands at HK$18.9B. Fundamentals as of Sep 5, 2026
Scenario range: HK$34.68 (bear) to HK$59.17 (bull), the price of HK$20.82 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 26% below its 52-week high and 9% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −9% fair-value upside, at 125%, 6690 screens cheaper than that median.
Fair Value models
Based on fiscal year 2025 figures (about 8 months old). Earnings retained since then (HK$0.9550 per share) are deliberately not added.
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
ModelBear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence
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Key figures & financial health
P/E ratio8.8as of Jul 2, 2026
P/S ratio0.57P/E × margin
EPS (TTM)HK$2.53price ÷ EPS = P/E 8.8
Dividend yield5.6%payout 45.7%
Net margin6.5%FY2025
Return on equity14.9%TTM
More key figures
Profitability
Return on assets (EBIT)7.7%avg 5y
Operating margin8.3%TTM
Growth
Revenue (TTM)HK$297BTTM
Revenue growth (YoY)−6.9%3y avg +7.5%
EPS growth (YoY)−15.3%
Balance sheet & cash flow
Free cash flowHK$17.3BFY2025
Net debtHK$18.9BFY2025 · ≈ 1.1 yrs of FCF
Figures from reported company fundamentals · as of Sep 5, 2026. TTM = trailing twelve months.
Quality Score breakdown
Overall quality62/100
Of which business quality 60
· Market factors (momentum, volatility) 41
Profitability54
Margins and returns on capital today
Quality Growth44
Are margins and returns improving?
Cashflow46
Earnings quality: real cash, not paper profit
Fin. Strength64
Balance sheet, leverage, solvency risk
Investment72
Disciplined investing over empire-building
Low Volatility85
Calm price path (market factor)
Momentum26
Price trend over the last 3–12 months (market factor)
52W Momentum16
Distance to the 52-week high (market factor)
Net Issuance93
Buybacks instead of dilution
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses.
Full company description
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. It operates through five segments: Home Cooking Solutions; Air Energy Solutions; Household Laundry and Care of Washing Machines and Dyers; Whole-Home Water Solutions; and Other Businesses. The company provides refrigerators/freezers, air conditioners, water heaters, laundry equipment, kitchen and small appliances, and smart home solutions. It also offers logistics services, fluorine-free refrigerators, dishwashers and gas stoves, communications and network engineering technologies, and industrial product design and prototype production services; manufacture and sale of plastic parts, precise plastics, plastic powder and sheet, and coatings; assembly and sales of plastics and electronics products; wholesale and retail of medical equipment; and develops and sells software and information product. In addition, the company engages in the sale of digital products, international freight forwarding; software development; technological development; IoT technology and application services; scientific research and technical service; and residential interior decoration, professional construction works, and equipment installation. Further, it offers urban distribution and transportation services; import and export of goods, technology, and food business; professional cleaning; waste treatment; professional cleaning and daily necessities; and energy saving technology. Additionally, the company is involved in house leasing and maintenance; venture capital investment and consultation; smart bathroom; air-conditioning equipment manufacturing; software development; research, development, and sales of lighting appliances; and lease and commercial business services. The company was formerly known as Qingdao Haier Co., Ltd. and changed its name to Haier Smart Home Co., Ltd. in June 2019. Haier Smart Home Co., Ltd. was founded in 1984 and is headquartered in Qingdao, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Haier Smart Home Co Ltd reported revenue of 302B CNY in FY2025 versus 228B CNY in FY2021, a compound +7.4%/yr. Reported net income was 19.6B CNY in FY2025, compounding +10.6%/yr from FY2021.
Growth Quality 75/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
HK$302B
Latest YoY
+5.7%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+7.5%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+7.6%
Avg. revenue growth/yr (35Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+19.8%
Value creation/yr (5Y) ⓘEarnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year.
+14.3%
Earnings growth per share plus dividend yield: the value created per share and year.
Earnings growth per share+8.7%
Dividend yield5.6%
Trend ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5Y 8.7% vs 10Y 9.9%, steady
Operating margin (EBIT) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6.5% (2020) → 7.8% (2025) · rising
Worst earnings drop43% (2020) · in HKD
Revenue+7.4%/yr
FY21228B CNY
FY22244B CNY
FY23261B CNY
FY24286B CNY
FY25302B CNY
Net income+10.6%/yr
FY2113.1B CNY
FY2214.7B CNY
FY2316.6B CNY
FY2418.7B CNY
FY2519.6B CNY
Character of growth · EPS growth decomposed (2014-2025)+10.5 % p.a.
Revenue per share+7.0 %
of which total revenue +12.4 % · buybacks/dilution −4.8 %
EBIT margin+1.0 %
Tax rate+0.9 %
Residual (interest, one-offs)+1.4 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation
Quality Score62 · Top 25%
Fair Value upside+117% · Top 25%
Profitability
Return on equity (TTM)15% · Top 25%
Return on assets4% · Above median
Net margin (TTM)6% · Above median
Operating margin (TTM)8% · Above median
Growth and dividend
Revenue growth−7% · Below median
Dividend yield (TTM)5.6% · Above median
Balance sheet
Debt / equity0.12× · Above median
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
P/E (TTM)8.8× · Cheapest 25%
P/B1.56× · Pricier than median
P/S (TTM)0.62× · Cheaper than median
P/FCF1.4× · Cheaper than median
EV/EBITDA5.9× · Cheaper than median
PEG1.63× · Pricier than median
What the price implies (reverse DCF)
The inverse question: what free-cash-flow growth must Haier Smart Home Co Ltd deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.
Implied FCF growth, 10 years-4.6 % per year
Achieved revenue growth, 5 years+7.6 % p.a.
Sector median revenue growth+2.7 %
FCF yield on price9.02 %
Discount rate (WACC) in the models8.6 %
The price demands less growth than the company recently delivered: even a weaker business would justify the price. Ranking of the largest stocks →
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
This stockSector peers
VALUE100· sector 22
FUTURE0· sector 0
PAST59· sector 19
HEALTH94· sector 98
DIVIDEND100· sector 60
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
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Is Haier Smart Home Co Ltd (6690) overvalued or undervalued?
As of Sep 5, 2026, our model estimates a fair value of HK$46.92 versus a price of HK$20.82, about +125% upside (undervalued).
What is the fair value of 6690?
Our model-based fair value for Haier Smart Home Co Ltd is HK$46.92 (as of Sep 5, 2026), built from audited fundamentals. The current price: HK$20.82.
What is the quality score of 6690?
Haier Smart Home Co Ltd has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Haier Smart Home Co Ltd (6690)?
Our model-based price target is the fair value of HK$46.92 (as of Sep 5, 2026) from 26 valuation models. Cautious scenario HK$34.68, optimistic scenario HK$59.17. It is a calculation from audited fundamentals, not an analyst target.
What is the Haier Smart Home Co Ltd stock forecast for 2026?
Our models put fair value at HK$46.92, about +125% upside versus a price of HK$20.82 (undervalued). Cautious scenario HK$34.68, optimistic scenario HK$59.17. The calculation is refreshed regularly with new filings.
What is the revenue of Haier Smart Home Co Ltd (6690)?
Haier Smart Home Co Ltd reported trailing-twelve-month revenue of about HK$297B (latest available figure, as of Sep 5, 2026).
What is the net profit margin of 6690?
The net profit margin of Haier Smart Home Co Ltd is about 6.3%, meaning it keeps roughly 6.3% of revenue as net income. Based on the latest reported figures.
Does Haier Smart Home Co Ltd pay a dividend?
Haier Smart Home Co Ltd currently shows a dividend yield of about 5.55% relative to its recent price (as of Sep 5, 2026).
What growth is priced into Haier Smart Home Co Ltd (6690)?
For today's price to be fair in a discounted-cash-flow model, Haier Smart Home Co Ltd would have to grow free cash flow by -4.6 % per year for ten years (discount rate 8.6 %, then 2 % perpetual growth). Over the last 5 years revenue grew +7.6 % per year. As of Sep 5, 2026.
What discount rate (WACC) does the fair value of 6690 use?
Our models discount Haier Smart Home Co Ltd at 8.6 %: a base by market capitalisation (large), damped by beta 0.51, country premium for Hong Kong. The same rate applies in all 26 models.
What is the intrinsic value of Haier Smart Home Co Ltd (6690)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Haier Smart Home Co Ltd it is HK$46.92 per share (as of Sep 5, 2026), against a price of HK$20.82. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Haier Smart Home Co Ltd stock overvalued or undervalued in 2026?
As of Sep 5, 2026, 6690 trades below its calculated fair value: price HK$20.82, fair value HK$46.92, a gap of about +125% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 6690?
No. The price is what the market pays today (HK$20.82); the fair value is what the company's own numbers justify (HK$46.92). For Haier Smart Home Co Ltd the two are HK$26.10 per share apart. That gap is exactly why we show both numbers side by side.
How much is Haier Smart Home Co Ltd worth?
The market values Haier Smart Home Co Ltd at about HK$192B (market capitalisation, as of Sep 5, 2026). Per share that is HK$20.82; our models calculate a fair value of HK$46.92 per share.
What do the bullish and bearish scenarios say about 6690?
Our models span a range for Haier Smart Home Co Ltd: cautious scenario HK$34.68, base HK$46.92, optimistic HK$59.17 per share (as of Sep 5, 2026, price HK$20.82). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 6690?
Haier Smart Home Co Ltd trades at a price-to-earnings ratio of 8.8 (as of Sep 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$46.92 is built from several models across several years. Other multiples: PEG 1.6, P/B 1.6, P/S 0.6, EV/EBITDA 5.9.
What is the PEG ratio of 6690?
The PEG ratio of Haier Smart Home Co Ltd is 1.63 (P/E divided by earnings growth, as of Sep 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Haier Smart Home Co Ltd (6690)?
Balance-sheet figures for Haier Smart Home Co Ltd (as of Sep 5, 2026): return on equity 14.9%, debt of 0.12 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is 6690 from its 52-week high?
Haier Smart Home Co Ltd trades at HK$20.82, about 26% below its 52-week high of HK$28.20 and 9% above the low of HK$19.05 (as of Sep 5, 2026). Distance from the high says nothing about value: that is what the fair value of HK$46.92 is for.
Which stocks are comparable to Haier Smart Home Co Ltd?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, King Slide Works Co, Guangdong Songfa Ceramics Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Haier Smart Home Co Ltd stock attractive at the current price?
The data as of Sep 5, 2026: price HK$20.82, calculated fair value HK$46.92 (+125%), Quality Score 62/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 6690 calculated?
We run Haier Smart Home Co Ltd through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$46.92, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 32.6 % above its aggregate fair value. Haier Smart Home Co Ltd currently trades 125 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on <a href="/is-it-worth-investing-now/">is it worth investing now</a>.
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