2569 (2569) Fair Value & Analysis

Consumer Defensive · Market cap HK$1.2B

2 2569 2569 · HK

PriceHK$1.20

Fair ValueHK$1.29

Upside+7.5%

Quality47/100

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Evidence: Medium Range HK$0.9700 – HK$1.61

Fair value as of: Jul 2, 2026

From 14 valuation models · updated today

Share price +22.4% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.6800 – HK$1.61 · fair‑value band HK$0.9700 – HK$1.61 · the HK$1.20 price screens below the HK$1.29 fair value. As of Jul 2, 2026.

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Analysis

2569 (2569) currently trades at HK$1.20, while our model-based Fair Value estimate is HK$1.29 — implying the stock looks roughly 7.5% undervalued today. We read business quality at 47/100 (below-average quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

Over the trailing twelve months, 2569 generated revenue of HK$905M at a net margin of 6.2%. Revenue grew 0.2% year over year. It earns a return on equity of 13.2%. Net debt stands at HK$6.3M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$905M

Revenue growth (YoY) +0.2%

Net margin 6.2%

Return on equity 13.2%

Free cash flow −HK$35.9M FY2025

P/E ratio 17.1

More key figures

Operating margin 7.1%

EPS (TTM) HK$0.0300

EPS growth (YoY) -33.6%

Net debt HK$6.3M FY2024

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

2569 reported revenue of HK$905M in FY2025 versus HK$263M in FY2021, a compound +36.2%/yr. Reported net income was HK$55.9M in FY2025, compounding +53.7%/yr from FY2021.

Revenue +36.2%/yr

FY21 HK$263M

FY22 HK$408M

FY23 HK$655M

FY24 HK$753M

FY25 HK$905M

Net income +53.7%/yr

FY21 HK$10.0M

FY22 HK$41.9M

FY23 HK$58.9M

FY24 HK$54.8M

FY25 HK$55.9M

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6 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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PG PG	2,590 MXN	108.66 MXN	-96%
The Procter & Gamble Company PGCO34	R$54.71	R$7.69	-86%
L'Oréal S.A LRLCF	$445.77	$275.67	-38%
Unilever PLC UNLYF	$59.34	$46.11	-22%
Colgate-Palmolive Company CPA	€77.60	€36.69	-53%
Hindustan Unilever Limited HINDUNILVR	₹2,170	₹807.38	-63%

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Frequently asked questions

Is 2569 (2569) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$1.29 versus a price of HK$1.20 — about +8% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 2569?

Our model-based fair value for 2569 is HK$1.29 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$1.20.

What is the quality score of 2569?

2569 has a Quality Score of 47/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 2569 (2569)?

2569 reported trailing-twelve-month revenue of about HK$905M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 2569?

The net profit margin of 2569 is about 6.2%, meaning it keeps roughly 6.2% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.