Soft International Group Ltd (2569) Fair Value & Analysis
Consumer Defensive · HK · Market cap HK$1.2B
Fair value as of: Aug 13, 2026
From 14 valuation models · updated 3 days ago
A solid business, screening 13% undervalued on our models.
What matters now
- Our model range runs from HK$1.01 (bear) to HK$1.69 (bull), base HK$1.35. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 52/100 (solid quality) with medium evidence: read the verdict with care.
Price vs Fair Value (17 months)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
17‑month range HK$0.4700 – HK$1.61 · fair‑value band HK$1.01 – HK$1.69 · the HK$1.20 price screens below the HK$1.35 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Soft International Group Ltd (2569) currently trades at HK$1.20, while our model-based Fair Value estimate is HK$1.35, implying the stock looks roughly 12.5% undervalued today. The Quality Score stands at 52/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Soft International Group Ltd generated revenue of HK$905M at a net margin of 6.2%. Revenue grew 0.2% year over year. It earns a return on equity of 13.2%. Net debt stands at HK$6.3M. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$1.01 (bear case) to HK$1.69 (bull case); at HK$1.20, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 15% below its 52-week high and 82% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -38% fair-value upside, at 13%, 2569 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 14 models by family
Widest divergence: Growth Earnings (HK$1.87) versus Asset-Based (HK$0.3400). Highest evidence: ROIC Compounder (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 53 · Market factors (momentum, volatility) 39
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Soft International Group Ltd., an investment holding company, engages in the manufacture and sale of hygienic disposables and nonwoven fabrics in the People's Republic of China, Russia, Malaysia, Thailand, Singapore, Indonesia, the Philippines, Vietnam, Myanmar, and internationally.
Full company description
Soft International Group Ltd., an investment holding company, engages in the manufacture and sale of hygienic disposables and nonwoven fabrics in the People's Republic of China, Russia, Malaysia, Thailand, Singapore, Indonesia, the Philippines, Vietnam, Myanmar, and internationally. It operates through two segments: The Contract Manufacturing; and Brand Product Business. The company offers babycare products as an original design manufacturer to business customers, including independent retailers and babycare brand owners under Insoftb brand name; feminine care products under Misecr name; and adult incontinence products under Cosoftb name. It sells its products through its self-operated e-stores or third-party operated e-stores on third-party digital platforms. Soft International Group Ltd. Was founded in 2010 and is headquartered in Quanzhou, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Soft International Group Ltd reported revenue of HK$905M in FY2025 versus HK$263M in FY2021, a compound +36.2%/yr. Reported net income was HK$55.9M in FY2025, compounding +53.7%/yr from FY2021.
Watch 2569: get an alert when its fair value changes →
Peer Group
Household & Personal Products · 252 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $144.26 | $108.16 | -25% |
| Unilever PLC ULN | 1,080 MXN | 973.58 MXN | -10% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,063 | ₹789.46 | -62% |
| Essity AB ESSITYA | kr 276.50 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹936.90 | ₹367.64 | -61% |
| Marico Limited MARICO | ₹855.00 | ₹233.05 | -73% |
| APR Co 278470 | 397,000 KRW | 137,521 KRW | -65% |
| Dabur India Limited DABUR | ₹411.25 | ₹175.59 | -57% |
| PT Unilever Indonesia Tbk UNVR | 1,760 IDR | 1,928 IDR | +10% |
| Amorepacific Corporation 090430 | 135,700 KRW | 84,785 KRW | -38% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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