6690 (6690) Fair Value & Analysis

Consumer Cyclical · Market cap HK$185B

6 6690 6690 · HK

PriceHK$20.32

Fair ValueHK$47.00

Upside+131.3%

Quality57/100

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Evidence: High Range HK$34.73 – HK$62.69

Fair value as of: Jul 2, 2026

From 26 valuation models · updated today

Share price −1.9% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$19.28 – HK$27.82 · fair‑value band HK$34.73 – HK$62.69 · the HK$20.32 price screens below the HK$47.00 fair value. As of Jul 2, 2026.

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Analysis

6690 (6690) currently trades at HK$20.32, while our model-based Fair Value estimate is HK$47.00 — implying the stock looks roughly 131.3% undervalued today. We read business quality at 57/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 6690 generated revenue of HK$297B at a net margin of 6.3%. Revenue declined 6.9% year over year. It earns a return on equity of 14.9%. Net debt stands at HK$18.9B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$297B

Revenue growth (YoY) -6.9%

Net margin 6.3%

Return on equity 14.9%

Free cash flow HK$17.3B FY2025

P/E ratio 8.8

More key figures

Operating margin 8.3%

EPS (TTM) HK$2.53

Dividend yield 5.8%

EPS growth (YoY) -15.3%

Net debt HK$18.9B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

6690 reported revenue of HK$302B in FY2025 versus HK$228B in FY2021, a compound +7.4%/yr. Reported net income was HK$19.6B in FY2025, compounding +10.6%/yr from FY2021.

Revenue +7.4%/yr

FY21 HK$228B

FY22 HK$244B

FY23 HK$261B

FY24 HK$286B

FY25 HK$302B

Net income +10.6%/yr

FY21 HK$13.1B

FY22 HK$14.7B

FY23 HK$16.6B

FY24 HK$18.7B

FY25 HK$19.6B

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6 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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Midea Group 000333	¥78.28	¥129.52	+65%
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Frequently asked questions

Is 6690 (6690) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$47.00 versus a price of HK$20.32 — about +131% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 6690?

Our model-based fair value for 6690 is HK$47.00 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$20.32.

What is the quality score of 6690?

6690 has a Quality Score of 57/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 6690 (6690)?

6690 reported trailing-twelve-month revenue of about HK$297B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 6690?

The net profit margin of 6690 is about 6.3%, meaning it keeps roughly 6.3% of revenue as net income. Based on the latest reported figures.

Does 6690 pay a dividend?

6690 currently shows a dividend yield of about 5.79% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.