6698 (6698) Fair Value & Analysis

Communication Services · Market cap HK$366M

6 6698 6698 · HK

PriceHK$0.8700

Fair ValueHK$1.50

Upside+72.4%

Quality42/100

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Evidence: Low Range HK$1.39 – HK$1.61

Fair value as of: Jul 2, 2026

From 6 valuation models · updated today

Share price −2.2% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.7700 – HK$2.19 · fair‑value band HK$1.39 – HK$1.61 · the HK$0.8700 price screens below the HK$1.50 fair value. As of Jul 2, 2026.

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Analysis

6698 (6698) currently trades at HK$0.8700, while our model-based Fair Value estimate is HK$1.50 — implying the stock looks roughly 72.4% undervalued today. We read business quality at 42/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

Over the trailing twelve months, 6698 generated revenue of HK$168M at a net margin of -70.2%. Revenue grew 18.7% year over year. It earns a return on equity of -4.6%. The balance sheet holds a net cash position of HK$424M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$168M

Revenue growth (YoY) +18.7%

Net margin -70.2%

Return on equity -4.6%

Free cash flow −HK$72.3M FY2025

Operating margin 31.9%

More key figures

EPS (TTM) HK$-0.0300

Net cash HK$424M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

6698 reported revenue of HK$164M in FY2025 versus HK$1.1B in FY2021, a compound −38.2%/yr. Reported net income was −HK$115M in FY2025.

Revenue −38.2%/yr

FY21 HK$1.1B

FY22 HK$873M

FY23 HK$427M

FY24 HK$163M

FY25 HK$164M

Net income

FY21 −HK$345M

FY22 HK$86.9M

FY23 −HK$1.6B

FY24 −HK$233M

FY25 −HK$115M

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Similar stocks

6 more Entertainment stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
Netflix, Inc NFC	€64.57	€57.58	-11%
NFLX NFLX	1,422 MXN	879.86 MXN	-38%
The Walt Disney Company DIS	C$11.30	C$10.79	-5%
Warner Bros. Discovery, Inc WBD	$26.23	$4.82	-82%
Universal Music Group UMG	€19.55	€10.36	-47%
TKO Group TKO	$206.43	$174.49	-15%

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Frequently asked questions

Is 6698 (6698) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$1.50 versus a price of HK$0.8700 — about +72% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 6698?

Our model-based fair value for 6698 is HK$1.50 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.8700.

What is the quality score of 6698?

6698 has a Quality Score of 42/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 6698 (6698)?

6698 reported trailing-twelve-month revenue of about HK$168M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 6698?

The net profit margin of 6698 is about -70.2%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.