ASOS Plc, (ASC) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 325M GBX
Fair value as of: Jun 25, 2026
From 10 valuation models · updated 4 days ago
Share price +5.7% over the past month.
Price vs Fair Value (12 months)
12‑month range £1.93 – £3.41 · fair‑value band £5.72 – £11.81 · the £2.70 price screens below the £8.77 fair value. As of Jun 25, 2026.
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ASOS Plc, (ASC) currently trades at £2.70, while our model-based Fair Value estimate is £8.77 — implying the stock looks roughly 224.8% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
Over the trailing twelve months, ASOS Plc, generated revenue of £2.3B at a net margin of -10.1%. Revenue declined 14.1% year over year. Net debt stands at £409M. Fundamentals as of Jun 25, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 25, 2026. TTM = trailing twelve months.
About the company
ASOS Plc, together with its subsidiaries, operates as an online fashion retailer in the United Kingdom, the European Union, the United States, and internationally. The company sells fashion products under the ASOS Design, ASOS 4505, Collusion, ARRANGE, HIIT, Miss Selfridge, Topman, and Topshop brands. It also provides payment processing and brand management services; employs marketing and supply chain staff; and acts as a vehicle for issue of convertible bonds. The company was formerly known as asSeenonScreen Holdings PLC and changed its name to ASOS Plc in August 2003. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
ASOS Plc, reported revenue of £2.5B in FY2025 versus £3.9B in FY2021, a compound −10.9%/yr. Reported net income was −£298M in FY2025.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.