Potter & Moore Plc, (CRL) Fair Value & Analysis
Consumer Defensive · GB · Market cap 14.7M GBX
Fair value as of: Jun 25, 2026
From 26 valuation models · updated 4 days ago
Share price −2.1% over the past month.
Price vs Fair Value (12 months)
12‑month range £0.2150 – £0.4241 · fair‑value band £0.4600 – £0.9400 · the £0.2300 price screens below the £0.7400 fair value. As of Jun 25, 2026.
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Potter & Moore Plc, (CRL) currently trades at £0.2300, while our model-based Fair Value estimate is £0.7400 — implying the stock looks roughly 221.7% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, Potter & Moore Plc, generated revenue of £54.2M at a net margin of 4.3%. Revenue grew 0.5% year over year. It earns a return on equity of 9.7%. The stock trades on a trailing P/E of 7.2. Fundamentals as of Jun 25, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 25, 2026. TTM = trailing twelve months.
About the company
Potter & Moore Plc, together with its subsidiaries, develops, manufactures, and markets personal care, beauty care, and fragrance products in the United Kingdom and internationally. The company offers haircare products, including shampoos, conditioners, styling, masks, serums, curl-dedicated, and treatments; skincare products, such as emulsions/moisturizers, toners/waters, cleansing/exfoliation, serums, masks, and balms, as well as skincare treatments and SPF skincare; and bath and body products, including moisturizers and lotions, hand care, footcare, baby care, and self-tan and spa-based products. It also provides grooming products and fragrances. The company offers its products under the Emma Hardie, Feather & Down, The Curl Company, Balance Active, T-Zone, Janina, and Creightons brands. It sells its products through retail and digital outlets, department stores, supermarkets, and drug stores. The company operates in Denmark, Vietnam, Saudi Arabia, Chile, the United States, Irela…
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Potter & Moore Plc, reported revenue of £54.1M in FY2025 versus £61.6M in FY2021, a compound −3.2%/yr. Reported net income was £2.5M in FY2025, compounding −13.3%/yr from FY2021.
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Similar stocks
6 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jun 25, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | 2,590 MXN | 1,415 MXN | -45% |
| L'Oréal S.A LRLCF | $445.77 | $275.67 | -38% |
| Unilever PLC UNLYF | $59.34 | $46.11 | -22% |
| Colgate-Palmolive Company CPA | €77.58 | €35.72 | -54% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,185 | ₹1,000 | -54% |
| Reckitt Benckiser Group RBGLY | $12.41 | $17.31 | +39% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.