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H & M Hennes & Mauritz AB (HMSB) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of H & M Hennes & Mauritz AB €16.81, price €13.98, upside +20.3%, quality 71 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Some data
Oct 3, 2026
H & M Hennes & Mauritz AB
HMSB · XETRAUndervaluedThe stock appears undervalued with acceptable quality.
✓Fair value €16.81 · Undervalued (+20.3%)
✓Quality 71/100
!Mixed Growth (revenue 5y +4.1 %/yr)
!Thin margins · 5.6% net margin (TTM)
✓Low debt · generates free cash flow
!Moderate moat 64/100
!Evidence only medium, so the estimate is less certain
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What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range €7.66 – €17.71 · fair‑value band €12.05 – €21.02 · the €13.98 price screens below the €16.81 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.
Company profile
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide.
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H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. It offers sportswear, shoes, bags, accessories, ready-to-wear, activewear, and jeans; interior products, including bed linens, towels and tablecloths, tableware, furniture, and lighting; and beauty products, such as make-up and fragrance collections. The company provides its products under the H&M, H&M HOME, H&M Move, H&M Beauty, COS, Cheap Monday, Weekday, Monki, & Other Stories, ARKET, and Singular Society brand names. In addition, it operates Sellpy, a broad digital platform for second-hand fashion and other products; Smartex.ai, a platform that detects faults in real time and helps in textile production; Syre, a platform which focuses on scaling textile-to-textile recycling primarily polyester; and A Retro Tale offers selected vintage and secondhand accessories, as well as provides collecting and sorting solutions to extend the useful life of no longer used garments through reuse and recycling under Looper Textile name. Further, the company operates seasonal vegetarian cafés and coffee shops. It offers its products through online and physical stores. H & M Hennes & Mauritz AB (publ) was incorporated in 1943 and is headquartered in Stockholm, Sweden.
Stock analysis
H & M Hennes & Mauritz AB (HMSB) currently trades at €13.98, while our model-based Fair Value estimate is €16.81, implying the stock looks roughly 16.9% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of €19.59 per share, and 16 of the 26 models we run sit above the €13.98 price.
Bear case: the Asset-Based group reads lowest at €1.80, and 10 of the 26 models stay below the price. Evidence for this calculation is medium.
Scenario range: €12.05 (bear) to €21.02 (bull), the price of €13.98 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 71/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
H & M Hennes & Mauritz AB reported revenue of 228B SEK in FY2025 versus 199B SEK in FY2021, a compound +3.5%/yr. Reported net income was 12.2B SEK in FY2025, compounding +2.5%/yr from FY2021.
Key figures
Market cap €22.4B · P/E ratio 21.4 · P/S ratio 1.14 · EPS (TTM) €0.6900 · Net margin 5.3% · Return on equity 34.7% · Return on assets (EBIT) 8.2% · Revenue (TTM) 231B SEK.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 21% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at 20%, HMSB screens cheaper than that median.
Fair Value models
Bear €12.05
Fair Value €16.81
Bull €21.02
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (€0.5804 per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
€15.76
€23.68
€35.42
80
Growth DCF
€16.11
€23.26
€33.30
78
Owner Earnings
€17.27
€25.96
€38.83
76
All 26 models by family
DCF Models
FCF DCF
€15.76
€23.68
€35.42
80
Owner Earnings
€17.27
€25.96
€38.83
76
5Y Revenue Exit
€12.11
€18.03
€25.36
73
5Y EBITDA Exit
€18.43
€29.59
€42.37
75
5Y P/E Exit
€12.87
€19.42
€26.08
71
10Y Revenue Exit
€13.00
€18.64
€25.79
67
10Y EBITDA Exit
€17.30
€26.57
€38.52
68
10Y P/E Exit
€13.79
€19.59
€26.33
64
Earnings-Based
Graham-Dodd
€5.19
€14.44
€18.98
65
Lynch FV
€2.90
€4.14
€5.39
61
PEG = 1.0
€2.90
€4.14
€5.39
57
EPV
€8.70
€10.12
€11.36
74
Dividend Discount
Gordon GGM
€6.28
€13.07
€20.73
66
DDM Multi-Stage
€6.28
€9.91
€13.71
66
Multiples
P/E Multiple
€12.59
€16.79
€20.98
63
P/S Multiple
€9.73
€12.97
€16.21
58
P/B Multiple
€8.08
€10.77
€13.47
55
EV/EBIT
€15.75
€20.94
€26.14
66
EV/EBITDA
€22.49
€29.93
€37.38
67
EV/Revenue
€10.67
€15.17
€19.67
53
Asset-Based
NCAV (Graham)
€1.35
€1.80
€2.69
54
Growth DCF
Growth DCF
€16.11
€23.26
€33.30
78
Rev-Margin DCF
€12.11
€18.18
€25.00
73
Economic Profit
Residual Income
€4.39
€5.31
€8.35
74
ROIC Compounder
€9.12
€11.14
€13.30
72
Growth Earnings
Growth-Adj P/E
€9.99
€14.27
€18.55
67
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Set up alert →Quality Score breakdown
Overall quality
71/100
Of which business quality 68 · Market factors (momentum, volatility) 43
Profitability
76
Margins and returns on capital today
Quality Growth
47
Are margins and returns improving?
Cashflow
63
Earnings quality: real cash, not paper profit
Fin. Strength
50
Balance sheet, leverage, solvency risk
Investment
95
Disciplined investing over empire-building
Low Volatility
64
Calm price path (market factor)
Momentum
39
Price trend over the last 3–12 months (market factor)
52W Momentum
24
Distance to the 52-week high (market factor)
Net Issuance
89
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
66/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−2.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.1%
Start year 2020 (pandemic). Over 10 years: +2.4% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.1%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+4.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+4.5%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.2.6% vs −4.5%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 8%
Start year 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in SEK, Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −2.8% a year for the price and −0.5% for the forecasts.
Forecast 2026 (sales)−2.8%
Forecast 2027 (sales)+2.7%
Projected 2028 (sales)+2.6%
Projected 2029 (sales)+2.5%
Projected 2030 (sales)+2.5%
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 214 stocks
Beats the industry median on 5/11 measures
A mixed picture versus its industry peers.
Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: German Stocks
- Valuation of the Germany market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Ralph Lauren Corporation RL | $357.10 | $225.10 | −37% |
| Moncler S.p.A MONC | €43.70 | €50.69 | +16% |
| LPP SA LPP | 24,900 PLN | 20,032 PLN | −20% |
| Levi Strauss & Co LEVI | $19.73 | $16.26 | −18% |
| Gildan Activewear Inc GIL | $41.92 | $46.11 | +10% |
| Bosideng International Holdings 3998 | HK$3.97 | HK$7.44 | +87% |
| Youngor Fashion Co 600177 | ¥8.29 | ¥5.59 | −33% |
| V.F. Corporation VFC | $14.42 | $8.68 | −40% |
| Page Industries Limited PAGEIND | ₹37,695 | ₹28,533 | −24% |
| Hla Group 600398 | ¥5.66 | ¥11.97 | +111% |
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Frequently asked questions
Is H & M Hennes & Mauritz AB (HMSB) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of €16.81 versus a price of €13.98, about +20% upside (undervalued).
What is the fair value of HMSB?
Our model-based fair value for H & M Hennes & Mauritz AB is €16.81 (as of Oct 3, 2026), built from audited fundamentals. The current price: €13.98.
What is the quality score of HMSB?
H & M Hennes & Mauritz AB has a Quality Score of 71/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for H & M Hennes & Mauritz AB (HMSB)?
Our model-based price target is the fair value of €16.81 (as of Oct 3, 2026) from 26 valuation models. Cautious scenario €12.05, optimistic scenario €21.02. It is a calculation from audited fundamentals, not an analyst target.
What is the H & M Hennes & Mauritz AB stock forecast for 2026?
Our models put fair value at €16.81, about +20% upside versus a price of €13.98 (undervalued). Cautious scenario €12.05, optimistic scenario €21.02. The calculation is refreshed regularly with new filings.
What is the revenue of H & M Hennes & Mauritz AB (HMSB)?
H & M Hennes & Mauritz AB reported trailing-twelve-month revenue of about 231B SEK (latest available figure, as of Oct 3, 2026).
What growth is priced into H & M Hennes & Mauritz AB (HMSB)?
For today's price to be fair in a discounted-cash-flow model, H & M Hennes & Mauritz AB would have to grow free cash flow by -0.9 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.1 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of HMSB use?
Our models discount H & M Hennes & Mauritz AB at 9.0 %: a base by market capitalisation (large), damped by beta 1.00, country premium for Germany. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For H & M Hennes & Mauritz AB that is -0.9 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has H & M Hennes & Mauritz AB (HMSB) delivered so far?
Over the past 5 years revenue at H & M Hennes & Mauritz AB grew +4.1 % a year. The price currently implies -0.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of H & M Hennes & Mauritz AB (HMSB) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into H & M Hennes & Mauritz AB (-0.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of H & M Hennes & Mauritz AB (HMSB)?
The free-cash-flow yield on the price is 8.07 %: that much free cash flow H & M Hennes & Mauritz AB produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of H & M Hennes & Mauritz AB (HMSB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For H & M Hennes & Mauritz AB it is €16.81 per share (as of Oct 3, 2026), against a price of €13.98. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is H & M Hennes & Mauritz AB stock overvalued or undervalued in 2026?
As of Oct 3, 2026, HMSB trades below its calculated fair value: price €13.98, fair value €16.81, a gap of about +20% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HMSB?
No. The price is what the market pays today (€13.98); the fair value is what the company's own numbers justify (€16.81). For H & M Hennes & Mauritz AB the two are €2.84 per share apart. That gap is exactly why we show both numbers side by side.
How much is H & M Hennes & Mauritz AB worth?
The market values H & M Hennes & Mauritz AB at about €22.4B (market capitalisation, as of Oct 3, 2026). Per share that is €13.98; our models calculate a fair value of €16.81 per share.
What do the bullish and bearish scenarios say about HMSB?
Our models span a range for H & M Hennes & Mauritz AB: cautious scenario €12.05, base €16.81, optimistic €21.02 per share (as of Oct 3, 2026, price €13.98). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of HMSB?
H & M Hennes & Mauritz AB trades at a price-to-earnings ratio of 21.4 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €16.81 is built from several models across several years. Other multiples: PEG 2.7.
What is the PEG ratio of HMSB?
The PEG ratio of H & M Hennes & Mauritz AB is 2.66 (P/E divided by earnings growth, as of Oct 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of H & M Hennes & Mauritz AB (HMSB)?
Balance-sheet figures for H & M Hennes & Mauritz AB (as of Oct 3, 2026): return on equity 34.7%, debt of 0.43 per unit of equity. They feed the Quality Score of 71/100, which measures business quality independently of the share price.
How far is HMSB from its 52-week high?
H & M Hennes & Mauritz AB trades at €13.98, about 21% below its 52-week high of €17.71 and 1% above the low of €13.90 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of €16.81 is for.
Which stocks are comparable to H & M Hennes & Mauritz AB?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is H & M Hennes & Mauritz AB stock attractive at the current price?
The data as of Oct 3, 2026: price €13.98, calculated fair value €16.81 (+20%), Quality Score 71/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HMSB calculated?
We run H & M Hennes & Mauritz AB through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €16.81, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. H & M Hennes & Mauritz AB currently trades 17 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of H & M Hennes & Mauritz AB (HMSB)?
The closing price on Oct 2, 2026 was €13.98. Our model-based fair value is €16.81, about +20% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with H & M Hennes & Mauritz AB right now?
The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of H & M Hennes & Mauritz AB (HMSB) come from?
Earnings per share at H & M Hennes & Mauritz AB grew −6.2 % a year from 2014 to 2025. Broken into its drivers: revenue per share +3.5 %, EBIT margin −7.5 %, tax rate −0.7 %, residual (interest, one-offs) −1.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of H & M Hennes & Mauritz AB
How large is the market capitalisation of H & M Hennes & Mauritz AB (HMSB)?
The market capitalisation of H & M Hennes & Mauritz AB is €22.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of H & M Hennes & Mauritz AB (HMSB)?
The price-to-sales ratio of H & M Hennes & Mauritz AB is 1.14 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of H & M Hennes & Mauritz AB (HMSB)?
Earnings per share at H & M Hennes & Mauritz AB are €0.6900 (price ÷ EPS = P/E 21.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of H & M Hennes & Mauritz AB (HMSB)?
The net margin of H & M Hennes & Mauritz AB is 5.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of H & M Hennes & Mauritz AB (HMSB)?
The return on equity (ROE) of H & M Hennes & Mauritz AB is 34.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of H & M Hennes & Mauritz AB (HMSB)?
On an EBIT basis the return on assets of H & M Hennes & Mauritz AB is 8.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
How fast is revenue growing at H & M Hennes & Mauritz AB (HMSB)?
Revenue at H & M Hennes & Mauritz AB is growing −3.3% versus a year earlier (3y avg +0.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at H & M Hennes & Mauritz AB (HMSB)?
Earnings per share at H & M Hennes & Mauritz AB are growing +0.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does H & M Hennes & Mauritz AB (HMSB) carry?
The net debt of H & M Hennes & Mauritz AB is 56.6B SEK (fiscal year 2025, ≈ 2.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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