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PRI0R1TY AI PLC (PR1) Fair Value & Analysis

Technology · GB · Market cap 3.0M GBX

PA PRI0R1TY AI PLC PR1 · LSE
Price£0.0125
Fair Value£0.0100
Upside-20.0%
Quality84/100
Evidence: Low Range £0.0100 – £0.0100

Fair value as of: Jun 24, 2026

From 2 valuation models · updated 5 days ago

Share price −35.3% over the past month.

Price vs Fair Value (12 months)

£0.1034 £0.0099 Fair Value £0.0100 Jun 2025 Jun 2026

12‑month range £0.0099 – £0.1034 · the £0.0125 price screens above the £0.0100 fair value. As of Jun 24, 2026.

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Analysis

PRI0R1TY AI PLC (PR1) currently trades at £0.0125, while our model-based Fair Value estimate is £0.0100 — implying the stock looks roughly 20.0% overvalued today. We read business quality at 84/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

Trailing-twelve-month revenue stands at £37.0K. It earns a return on equity of -17.2%. Fundamentals as of Jun 24, 2026

Key figures & financial health

Revenue (TTM) 37.0K GBX
Return on equity -17.2%
Free cash flow −249K GBX FY2024
Operating margin -1,442%
EPS (TTM) £-0.0100

Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.

About the company

PRI0R1TY AI PLC provides an AI software-as-a-service platform offering tools for task and workflow automation, including AI agents for customer service, data analytics, and content creation. The platform delivers a suite of tools for automating business tasks and workflows, with products that include AI agents for customer service, data analytics, and social content creation. Users can customize fonts, colors, and layouts to match brand identity, upload custom documents, and integrate with other applications for training purposes. The platform features automated threat detection, customer segmentation based on crypto interest, and secure multi-signature architecture. The company provides onboarding, ongoing support, dedicated account management, and collaborates on custom solutions and product insights. It serves small and medium-sized enterprises and other business clients seeking automation, customer service, data analytics, and social content creation solutions. The company was f…

Revenue & earnings trend

FY2022 – FY2024 · reported fiscal years

PRI0R1TY AI PLC reported revenue of £0 in FY2024 versus £0 in FY2022. Reported net income was −£296K in FY2024.

Revenue
FY22 £0
FY23 £0
FY24 £0
Net income
FY22 −£143K
FY23 −£273K
FY24 −£296K

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Frequently asked questions

Is PRI0R1TY AI PLC (PR1) undervalued?
As of Jun 24, 2026, our model estimates a fair value of £0.0100 versus a price of £0.0125 — about −20% (overvalued). Model-based estimate, not financial advice.
What is the fair value of PR1?
Our 21-model fair value for PRI0R1TY AI PLC is £0.0100 (as of Jun 24, 2026), built from audited fundamentals. The current price is £0.0125.
What is the quality score of PR1?
PRI0R1TY AI PLC has a Quality Score of 84/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of PRI0R1TY AI PLC (PR1)?
PRI0R1TY AI PLC reported trailing-twelve-month revenue of about £37.0K (latest available figure, as of Jun 24, 2026).
What is the net profit margin of PR1?
The net profit margin of PRI0R1TY AI PLC is about 0.0%, meaning it keeps roughly 0.0% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.