System1, Inc (SST) Fair Value & Analysis
Industrials · US · Market cap $27.7M
Fair value as of: Jun 25, 2026
From 5 valuation models · updated 4 days ago
Fair value updated Jun 25, 2026 — revised from $13.08 to $2.70 (−79.4%) since Jun 24, 2026. Share price −19.1% over the past month.
Price vs Fair Value (12 months)
12‑month range $1.35 – $8.77 · fair‑value band $1.87 – $10.37 · the $2.38 price screens below the $2.70 fair value. As of Jun 25, 2026.
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System1, Inc (SST) currently trades at $2.38, while our model-based Fair Value estimate is $2.70 — implying the stock looks roughly 13.4% undervalued today. We read business quality at 90/100 (high quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
Over the trailing twelve months, System1, Inc generated revenue of $229M at a net margin of -42.2%. Revenue declined 50.0% year over year. Net debt stands at $228M. Fundamentals as of Jun 25, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 25, 2026. TTM = trailing twelve months.
About the company
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States and internationally. It operates in two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology, and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow, a coupon destinations f…
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
System1, Inc reported revenue of $266M in FY2025 versus $688M in FY2021, a compound −21.1%/yr. Reported net income was −$65.3M in FY2025.
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6 more Specialty Business Services stocks, each showing price versus our Fair Value estimate (as of Jun 25, 2026).
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| Cintas Corporation CTAS | $169.45 | $82.75 | -51% |
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| Copart, Inc CPRT | $30.77 | $28.89 | -6% |
| Global Payments Inc GPN | $65.09 | $70.80 | +9% |
| UL Solutions Inc ULS | $89.71 | $30.99 | -65% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.