DUG Foodtech AB (publ) (VUXEN) fair value: what the stock is really worth
As of Oct 30, 2026: fair value (intrinsic value) of DUG Foodtech AB (publ) stock SEK 22.82, price SEK 26.30, upside -13.2%, quality 76 out of 100. Rating: overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 30, 2026.
How to read this chart
56‑month range kr 9.03 – kr 30.72 · fair‑value band kr 17.12 – kr 28.53 · the kr 26.30 price screens above the kr 22.82 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 30, 2026.
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Vuxen Group AB through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden and internationally. Its e-commerce stores offer sexual health products, as well as products for dogs; party and gadget products; and adult toys.
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The company also manufactures massage oils and lubricants; operates stores under the BlushMe/Woome brands, as well as property rental, warehousing, and logistics services.
It sells its products through various websites, such as vuxen.se, vuxen.no, vuxen.dk, vuxen.fi, kondomeriet.com, doggie.se, and doggie.no. The company was formerly known as Purefun Group AB (publ) and changed its name to Vuxen Group AB in May 2025.
The company was incorporated in 2005 and is headquartered in Växjö, Sweden. Vuxen Group AB operates as a subsidiary of Money Never Sleeps Holding AB.
Stock analysis
DUG Foodtech AB (publ) (VUXEN) currently trades at kr 26.30, while our model-based Fair Value estimate is kr 22.82, 13.2% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 33.42 per share, and 13 of the 25 models we run sit above the kr 26.30 price.
Bear case: the Dividend Discount group reads lowest at kr 3.26, and 12 of the 25 models stay below the price. Data coverage for this calculation is high.
Scenario range: kr 17.12 (bear) to kr 28.53 (bull), the price of kr 26.30 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 76/100 (high quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
DUG Foodtech AB (publ) reported revenue of 246M SEK in FY2026 versus 150M SEK in FY2022, a compound +13.2%/yr. Reported net income was 11.6M SEK in FY2026, compounding +21.9%/yr from FY2022.
Key figures
Market cap 295M SEK (≈ $30.0M) Micro · P/E ratio 20.9 · P/S ratio 1.13 · EPS (TTM) kr 1.26 · Dividend yield 2.3% · Net margin 6.0% · Return on equity 15.0% · Return on assets (EBIT) 6.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 14% below its 52-week high and 158% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −13%, VUXEN screens richer than that median.
Fair Value models
Bearkr 17.12Fair Value kr 22.82Bullkr 28.53
Price kr 26.30 · Upside -13.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 6 months old). Earnings retained since then (kr 0.3327 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+14.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.6%
Start year 2021 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.9%
’20
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’22
’23
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’26
What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
−19.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−22.0%
Dividend (yield on the price)2.3%
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 7%
2026 sits 289% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−1.5%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −3.4% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 102 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score76 · Top 25%
Fair Value upside−13.2% · Below median
Profitability
Return on equity (12 months)15.0% · Above median
Return on assets8.4% · Top 25%
Net margin (12 months)6.0% · Above median
Operating margin (12 months)10.4% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)27.1% · Above median
Dividend yield (12 months)2.3% · Below median
Balance sheet
Debt / equity0.05× · Below median
Valuation Multiplesvs Internet Retail median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "DUG Foodtech AB (publ) Fair Value". https://www.fairvalue-calculator.com/stock/VUXEN
Frequently asked questions
Is DUG Foodtech AB (publ) (VUXEN) overvalued or undervalued?
As of Oct 30, 2026, our model estimates a fair value of kr 22.82 versus a price of kr 26.30, about −13% upside (overvalued).
What is the fair value of VUXEN?
Our model-based fair value for DUG Foodtech AB (publ) is kr 22.82 (as of Oct 30, 2026), built from audited fundamentals. The current price: kr 26.30.
What is the quality score of VUXEN?
DUG Foodtech AB (publ) has a Quality Score of 76/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for DUG Foodtech AB (publ) (VUXEN)?
Our model-based price target is the fair value of kr 22.82 (as of Oct 30, 2026) from 25 valuation models. Cautious scenario kr 17.12, optimistic scenario kr 28.53. It is a calculation from audited fundamentals, not an analyst target.
What is the DUG Foodtech AB (publ) stock forecast for 2026?
Our models put fair value at kr 22.82, about −13% upside versus a price of kr 26.30 (overvalued). Cautious scenario kr 17.12, optimistic scenario kr 28.53. The calculation is refreshed regularly with new filings.
What is the revenue of DUG Foodtech AB (publ) (VUXEN)?
DUG Foodtech AB (publ) reported trailing-twelve-month revenue of about 260M SEK (latest available figure, as of Oct 30, 2026).
Does DUG Foodtech AB (publ) pay a dividend?
DUG Foodtech AB (publ) currently shows a dividend yield of 2.28% relative to its recent price (as of Oct 30, 2026).
What growth is priced into DUG Foodtech AB (publ) (VUXEN)?
For today's price to be fair in a discounted-cash-flow model, DUG Foodtech AB (publ) would have to grow free cash flow by -1.5 % per year for five years (discount rate 8.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +11.6 % per year. As of Oct 30, 2026.
What discount rate (WACC) does the fair value of VUXEN use?
Our models discount DUG Foodtech AB (publ) at 8.4 %: a base by market capitalisation (nano), damped by beta 0.51, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For DUG Foodtech AB (publ) that is -1.5 % per year a year over ten years, using the same discount rate (8.4 %) and the same formula as our fair value.
How much growth has DUG Foodtech AB (publ) (VUXEN) delivered so far?
Over the past 5 years revenue at DUG Foodtech AB (publ) grew +11.6 % a year. The price currently implies -1.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of DUG Foodtech AB (publ) (VUXEN) growing?
The median revenue growth in the sector is +9.8 % a year. That is the yardstick for the growth priced into DUG Foodtech AB (publ) (-1.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of DUG Foodtech AB (publ) (VUXEN)?
The free-cash-flow yield on the price is 6.82 %: that much free cash flow DUG Foodtech AB (publ) produces per unit of market value. When it exceeds the discount rate of our models (8.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of DUG Foodtech AB (publ) (VUXEN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For DUG Foodtech AB (publ) it is kr 22.82 per share (as of Oct 30, 2026), against a price of kr 26.30. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is DUG Foodtech AB (publ) stock overvalued or undervalued in 2026?
As of Oct 30, 2026, VUXEN trades above its calculated fair value: price kr 26.30, fair value kr 22.82, a gap of about −13% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of VUXEN?
No. The price is what the market pays today (kr 26.30); the fair value is what the company's own numbers justify (kr 22.82). For DUG Foodtech AB (publ) the two are kr 3.48 per share apart. That gap is exactly why we show both numbers side by side.
How much is DUG Foodtech AB (publ) worth?
The market values DUG Foodtech AB (publ) at about 295M SEK (market capitalisation, as of Oct 30, 2026). Per share that is kr 26.30; our models calculate a fair value of kr 22.82 per share.
What do the bullish and bearish scenarios say about VUXEN?
Our models span a range for DUG Foodtech AB (publ): cautious scenario kr 17.12, base kr 22.82, optimistic kr 28.53 per share (as of Oct 30, 2026, price kr 26.30). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of VUXEN?
DUG Foodtech AB (publ) trades at a price-to-earnings ratio of 20.9 (as of Oct 30, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 22.82 is built from several models across several years. Other multiples: P/B 2.8, P/S 1.1, EV/EBITDA 10.1.
How solid is the balance sheet of DUG Foodtech AB (publ) (VUXEN)?
Balance-sheet figures for DUG Foodtech AB (publ) (as of Oct 30, 2026): return on equity 15.0%, debt of 0.05 per unit of equity. They feed the Quality Score of 76/100, which measures business quality independently of the share price.
How far is VUXEN from its 52-week high?
DUG Foodtech AB (publ) trades at kr 26.30, about 14% below its 52-week high of kr 30.72 and 158% above the low of kr 10.21 (as of Oct 30, 2026). Distance from the high says nothing about value: that is what the fair value of kr 22.82 is for.
Which stocks are comparable to DUG Foodtech AB (publ)?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, PDD Holdings, MercadoLibre, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is DUG Foodtech AB (publ) stock attractive at the current price?
The data as of Oct 30, 2026: price kr 26.30, calculated fair value kr 22.82 (−13%), Quality Score 76/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of VUXEN calculated?
We run DUG Foodtech AB (publ) through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 22.82, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.4 % above its aggregate fair value. DUG Foodtech AB (publ) itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of DUG Foodtech AB (publ) (VUXEN)?
The closing price on Oct 30, 2026 was kr 26.30. Our model-based fair value is kr 22.82, about −13% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with DUG Foodtech AB (publ) right now?
The price sits in the upper half of our model range, so the margin of safety is thin. The data supports the verdict: every model runs on fully documented inputs.
Key figures of DUG Foodtech AB (publ)
How large is the market capitalisation of DUG Foodtech AB (publ) (VUXEN)?
The market capitalisation of DUG Foodtech AB (publ) is 295M SEK (≈ $30.0M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of DUG Foodtech AB (publ) (VUXEN)?
The price-to-sales ratio of DUG Foodtech AB (publ) is 1.13 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of DUG Foodtech AB (publ) (VUXEN)?
Earnings per share at DUG Foodtech AB (publ) are kr 1.26 (price ÷ EPS = P/E 20.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of DUG Foodtech AB (publ) (VUXEN)?
The dividend yield of DUG Foodtech AB (publ) is 2.3% (payout 47.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of DUG Foodtech AB (publ) (VUXEN)?
The net margin of DUG Foodtech AB (publ) is 6.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of DUG Foodtech AB (publ) (VUXEN)?
The return on equity (ROE) of DUG Foodtech AB (publ) is 15.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of DUG Foodtech AB (publ) (VUXEN)?
On an EBIT basis the return on assets of DUG Foodtech AB (publ) is 6.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of DUG Foodtech AB (publ) (VUXEN)?
The operating margin of DUG Foodtech AB (publ) is 10.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at DUG Foodtech AB (publ) (VUXEN)?
Revenue at DUG Foodtech AB (publ) is growing +27.1% versus a year earlier (3y avg +8.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at DUG Foodtech AB (publ) (VUXEN)?
Earnings per share at DUG Foodtech AB (publ) are growing +50.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does DUG Foodtech AB (publ) (VUXEN) hold?
DUG Foodtech AB (publ) holds more cash than debt, 30.2M SEK net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Broad data
Oct 30, 2026