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Vuxen Group (VUXEN) Fair Value & Analysis

Consumer Cyclical · Market cap 190M SEK

Pricekr 17.40
Fair Valuekr 6.48
Upside-62.8%
Quality80/100
Evidence: Medium Range kr 4.77 – kr 8.19

Fair value as of: Jun 24, 2026

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Analysis

Vuxen Group (VUXEN) currently trades at kr 17.40, while our model-based Fair Value estimate is kr 6.48 — implying the stock looks roughly 62.8% overvalued today. We read business quality at 80/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Vuxen Group AB through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden and internationally. Its e-commerce stores offer sexual health products, as well as products for dogs; party and gadget products; and adult toys. The company also manufactures massage oils and lubricants; operates stores under the BlushMe/Woome brands, as well as property rental, warehousing, and logistics services. It sells its products through various websites, such as vuxen.se, vuxen.no, vuxen.dk, vuxen.fi, kondomeriet.com, doggie.se, and doggie.no. The company was formerly known as Purefun Group AB (publ) and changed its name to Vuxen Group AB in May 2025. The company was incorporated in 2005 and is headquartered in Växjö, Sweden. Vuxen Group AB operates as a subsidiary of Money Never Sleeps Holding AB.

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Frequently asked questions

Is Vuxen Group (VUXEN) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 6.48 versus a price of kr 17.40 — about −63% (overvalued). Model-based estimate, not financial advice.
What is the fair value of VUXEN?
Our 21-model fair value for Vuxen Group is kr 6.48 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 17.40.
What is the quality score of VUXEN?
Vuxen Group has a Quality Score of 80/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.