DUG Foodtech AB (publ) (VUXEN) fair value: what the stock is really worth
We calculate from audited financials what DUG Foodtech AB (publ) is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
Structural break:
The valuation model sees a lasting decline in earnings power for this stock, the confidence band is broken. Treat the target with caution.
Stretched ValuationStrong overvaluation with only moderate quality.
!Fair value kr 3.66 · Strongly overvalued (−86%)
!Quality 59/100
!Mixed Growth(revenue 5y +13.8 %/yr)
!Thin margins · 6.4% net margin (TTM)
✓Low debt · generates free cash flow
✓Ranks above peers(10/13)
!Moderate moat48/100
!Evidence only low, so the estimate is less certain
Watch DUG Foodtech AB (publ) for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for free
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.
How to read this chart
17‑month range kr 10.60 – kr 30.20 · fair‑value band kr 3.66 – kr 4.26 · the kr 26.80 price screens above the kr 3.66 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 13, 2026.
Vuxen Group AB through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden and internationally. Its e-commerce stores offer sexual health products, as well as products for dogs; party and gadget products; and adult toys.
Show more
Vuxen Group AB through its subsidiaries, develops and operates multi-brand e-commerce and direct to consumer stores in Sweden and internationally. Its e-commerce stores offer sexual health products, as well as products for dogs; party and gadget products; and adult toys. The company also manufactures massage oils and lubricants; operates stores under the BlushMe/Woome brands, as well as property rental, warehousing, and logistics services. It sells its products through various websites, such as vuxen.se, vuxen.no, vuxen.dk, vuxen.fi, kondomeriet.com, doggie.se, and doggie.no. The company was formerly known as Purefun Group AB (publ) and changed its name to Vuxen Group AB in May 2025. The company was incorporated in 2005 and is headquartered in Växjö, Sweden. Vuxen Group AB operates as a subsidiary of Money Never Sleeps Holding AB.
Stock analysis
DUG Foodtech AB (publ) (VUXEN) currently trades at kr 26.80, while our model-based Fair Value estimate is kr 3.66, implying the stock looks roughly 632.1% overvalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of kr 11.26 per share, and 0 of the 24 models we run sit above the kr 26.80 price.
Bear case: the Earnings-Based group reads lowest at kr 1.49, and 24 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 3.66 (bear) to kr 4.26 (bull), the price of kr 26.80 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
DUG Foodtech AB (publ) reported revenue of 215M SEK in FY2025 versus 142M SEK in FY2021, a compound +10.9%/yr. Reported net income was 1.8M SEK in FY2025, compounding −39.1%/yr from FY2021.
Key figures
Market cap 300M SEK (≈ $30.7M) · P/E ratio 20.8 · P/S ratio 0.18 · EPS (TTM) kr 1.29 · Dividend yield 1.1% · Net margin 0.8% · Return on equity 15.5% · Return on assets (EBIT) 7.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades near its 52-week high and 168% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at −86%, VUXEN screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (kr 1.49 to kr 17.39). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear kr 3.66Fair Value kr 3.66Bull kr 4.26
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then (kr 1.29 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+5.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.8%
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−14.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−15.7%
Dividend (yield on the price)1.1%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 2%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.7%
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 109 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside−87% · Bottom 25%
Profitability
Return on equity (TTM)15% · Top 25%
Return on assets8% · Top 25%
Net margin (TTM)6% · Top 25%
Operating margin (TTM)8% · Top 25%
Growth and dividend
Revenue growth23% · Top 25%
Dividend yield (TTM)1.1% · Below median
Balance sheet
Debt / equity0.11× · Below median
Valuation Multiplesvs Internet Retail median · lower = cheaper
P/E (TTM)20.8× · Cheaper than median
P/B4.45× · Priciest 25%
P/S (TTM)1.17× · Pricier than median
P/FCF2.1× · Cheaper than median
EV/EBITDA12.0× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 45
FUTURE (revenue growth)100· sector 54
PAST (return on equity)62· sector 7
HEALTH (low debt)95· sector 93
DIVIDEND (yield)0· sector 37
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "DUG Foodtech AB (publ) Fair Value". https://www.fairvalue-calculator.com/stock/VUXEN
Frequently asked questions
Is DUG Foodtech AB (publ) (VUXEN) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of kr 3.66 versus a price of kr 26.80, about −86% upside (overvalued).
What is the fair value of VUXEN?
Our model-based fair value for DUG Foodtech AB (publ) is kr 3.66 (as of Sep 13, 2026), built from audited fundamentals. The current price: kr 26.80.
What is the quality score of VUXEN?
DUG Foodtech AB (publ) has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for DUG Foodtech AB (publ) (VUXEN)?
Our model-based price target is the fair value of kr 3.66 (as of Sep 13, 2026) from 24 valuation models. Cautious scenario kr 3.66, optimistic scenario kr 4.26. It is a calculation from audited fundamentals, not an analyst target.
What is the DUG Foodtech AB (publ) stock forecast for 2026?
Our models put fair value at kr 3.66, about −86% upside versus a price of kr 26.80 (overvalued). Cautious scenario kr 3.66, optimistic scenario kr 4.26. The calculation is refreshed regularly with new filings.
What is the revenue of DUG Foodtech AB (publ) (VUXEN)?
DUG Foodtech AB (publ) reported trailing-twelve-month revenue of about 235M SEK (latest available figure, as of Sep 13, 2026).
Does DUG Foodtech AB (publ) pay a dividend?
DUG Foodtech AB (publ) currently shows a dividend yield of about 1.09% relative to its recent price (as of Sep 13, 2026).
What growth is priced into DUG Foodtech AB (publ) (VUXEN)?
For today's price to be fair in a discounted-cash-flow model, DUG Foodtech AB (publ) would have to grow free cash flow by +6.7 % per year for five years (discount rate 8.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +13.8 % per year. As of Sep 13, 2026.
What discount rate (WACC) does the fair value of VUXEN use?
Our models discount DUG Foodtech AB (publ) at 8.5 %: a base by market capitalisation (nano), damped by beta 0.56, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For DUG Foodtech AB (publ) that is +6.7 % per year a year over ten years, using the same discount rate (8.5 %) and the same formula as our fair value.
How much growth has DUG Foodtech AB (publ) (VUXEN) delivered so far?
Over the past 5 years revenue at DUG Foodtech AB (publ) grew +13.8 % a year. The price currently implies +6.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of DUG Foodtech AB (publ) (VUXEN) growing?
The median revenue growth in the sector is +3.9 % a year. That is the yardstick for the growth priced into DUG Foodtech AB (publ) (+6.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of DUG Foodtech AB (publ) (VUXEN)?
The free-cash-flow yield on the price is 4.69 %: that much free cash flow DUG Foodtech AB (publ) produces per unit of market value. When it exceeds the discount rate of our models (8.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of DUG Foodtech AB (publ) (VUXEN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For DUG Foodtech AB (publ) it is kr 3.66 per share (as of Sep 13, 2026), against a price of kr 26.80. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is DUG Foodtech AB (publ) stock overvalued or undervalued in 2026?
As of Sep 13, 2026, VUXEN trades above its calculated fair value: price kr 26.80, fair value kr 3.66, a gap of about −86% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of VUXEN?
No. The price is what the market pays today (kr 26.80); the fair value is what the company's own numbers justify (kr 3.66). For DUG Foodtech AB (publ) the two are kr 23.14 per share apart. That gap is exactly why we show both numbers side by side.
How much is DUG Foodtech AB (publ) worth?
The market values DUG Foodtech AB (publ) at about 300M SEK (market capitalisation, as of Sep 13, 2026). Per share that is kr 26.80; our models calculate a fair value of kr 3.66 per share.
What do the bullish and bearish scenarios say about VUXEN?
Our models span a range for DUG Foodtech AB (publ): cautious scenario kr 3.66, base kr 3.66, optimistic kr 4.26 per share (as of Sep 13, 2026, price kr 26.80). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of VUXEN?
DUG Foodtech AB (publ) trades at a price-to-earnings ratio of 20.8 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 3.66 is built from several models across several years. Other multiples: P/B 4.5, P/S 1.2, EV/EBITDA 12.0.
How solid is the balance sheet of DUG Foodtech AB (publ) (VUXEN)?
Balance-sheet figures for DUG Foodtech AB (publ) (as of Sep 13, 2026): return on equity 15.5%, debt of 0.11 per unit of equity. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is VUXEN from its 52-week high?
DUG Foodtech AB (publ) trades at kr 26.80, about 35% below its 52-week high of kr 19.90 and 168% above the low of kr 10.00 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of kr 3.66 is for.
Which stocks are comparable to DUG Foodtech AB (publ)?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, PDD Holdings, MercadoLibre, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is DUG Foodtech AB (publ) stock attractive at the current price?
The data as of Sep 13, 2026: price kr 26.80, calculated fair value kr 3.66 (−86%), Quality Score 59/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of VUXEN calculated?
We run DUG Foodtech AB (publ) through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 3.66, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6 % above its aggregate fair value. DUG Foodtech AB (publ) itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of DUG Foodtech AB (publ) (VUXEN)?
The closing price on Sep 14, 2026 was kr 26.80. Our model-based fair value is kr 3.66, about −86% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with DUG Foodtech AB (publ) right now?
The price sits above even our optimistic bull case (kr 4.26). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of DUG Foodtech AB (publ)
How large is the market capitalisation of DUG Foodtech AB (publ) (VUXEN)?
The market capitalisation of DUG Foodtech AB (publ) is 300M SEK (≈ $30.7M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of DUG Foodtech AB (publ) (VUXEN)?
The price-to-sales ratio of DUG Foodtech AB (publ) is 0.18 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of DUG Foodtech AB (publ) (VUXEN)?
Earnings per share at DUG Foodtech AB (publ) are kr 1.29 (price ÷ EPS = P/E 20.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of DUG Foodtech AB (publ) (VUXEN)?
The dividend yield of DUG Foodtech AB (publ) is 1.1% (payout 22.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of DUG Foodtech AB (publ) (VUXEN)?
The net margin of DUG Foodtech AB (publ) is 0.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of DUG Foodtech AB (publ) (VUXEN)?
The return on equity (ROE) of DUG Foodtech AB (publ) is 15.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of DUG Foodtech AB (publ) (VUXEN)?
On an EBIT basis the return on assets of DUG Foodtech AB (publ) is 7.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of DUG Foodtech AB (publ) (VUXEN)?
The operating margin of DUG Foodtech AB (publ) is 7.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at DUG Foodtech AB (publ) (VUXEN)?
Revenue at DUG Foodtech AB (publ) is growing +23.2% versus a year earlier (3y avg +12.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at DUG Foodtech AB (publ) (VUXEN)?
Earnings per share at DUG Foodtech AB (publ) are growing +200% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does DUG Foodtech AB (publ) (VUXEN) hold?
DUG Foodtech AB (publ) holds more cash than debt, 8.7M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
Free · no account needed
Watch DUG Foodtech AB (publ) in the live analysis
One click puts DUG Foodtech AB (publ) on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
