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STOCK COMPARISON

Global Top E Commerce Co vs Amazon.com: Fair Value & Quality

Both stocks run through our valuation models. Here is how Global Top E Commerce Co (002640) and Amazon.com (AMZN) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Global Top E Commerce Co as the less overvalued of the two: Global Top E Commerce Co trades at ¥3.34 versus a fair value of ¥1.66 (-50%), while Amazon.com trades at $274 versus $128 (-53%).
Global Top E Commerce Co
002640.SHE · CNY · Consumer Discretionary
-50%
upside to fair value
overvalued
Price¥3.34
Fair Value¥1.66
Quality52/100
Amazon.com
AMZN · USD · Consumer Discretionary
-53%
upside to fair value
overvalued
Price$274
Fair Value$128
Quality54/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Global Top E Commerce CoAmazon.com
Valuation
P/E (TTM)29.3×
0.15×P/S (TTM)3.55×
1.86×P/B6.42×
6.8×EV/EBITDA16.8×
PEG1.41×
Profitability
-5%Net margin12%
2%Operating margin13%
-35%Return on equity24%
2%Return on assets7%
Growth
3%Revenue growth (YoY)17%
-9.2%Avg. growth/yr (3Y)11.7%
-19.8%Avg. growth/yr (5Y)13.2%
Balance & size
0.63×Debt / equity0.16×
$844MMarket cap$2.6T
weakGrowth qualityexpensive

Amazon.com leads: 3 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Global Top E Commerce Coof which business quality 50 · market factors 25 Amazon.comof which business quality 55 · market factors 57
ProfitabilityMargins and returns on capital today
28
65
Quality GrowthAre margins and returns improving?
43
52
CashflowEarnings quality: real cash, not paper profit
59
44
Fin. StrengthBalance sheet, leverage, solvency risk
24
80
InvestmentDisciplined investing over empire-building
100
3
Low VolatilityCalm price path (market factor)
58
42
MomentumPrice trend over the last 3–12 months (market factor)
16
53
52W MomentumDistance to the 52-week high (market factor)
2
81
Net IssuanceBuybacks instead of dilution
78
66

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Global Top E Commerce Co

DCF Models¥2.91
Earnings-Based¥1.04
Dividend Discount¥1.53
Multiples¥1.59
Asset-Based¥0.20
Growth DCF¥3.55
Economic Profit¥1.20

13 of 15 models see the stock below the current price.

Amazon.com

DCF Models$155
Earnings-Based$184
Multiples$129
Asset-Based$25.60
Growth DCF$69.38
Economic Profit$90.56
Growth Earnings$239

23 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Global Top E Commerce Co
Bear ¥1.26Fair Value ¥1.66Bull ¥2.14
¥3.34 = current price (white tick)
Amazon.com
Bear $70.59Fair Value $128Bull $221
$274 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Global Top E Commerce Co · Consumer Discretionary

Quality score52 · below median
Fair value upside-50% · bottom 25%

Amazon.com · Consumer Discretionary

Quality score54 · above median
Fair value upside-53% · bottom 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Global Top E Commerce Co as the less overvalued of the two: Global Top E Commerce Co trades at ¥3.34 versus a fair value of ¥1.66 (-50%), while Amazon.com trades at $274 versus $128 (-53%).

Amazon.com has the higher quality score (54/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.