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STOCK COMPARISON

Monalisa vs Colgate-Palmolive: Fair Value & Quality

Both stocks run through our valuation models. Here is how Monalisa (012690) and Colgate-Palmolive (CL) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Colgate-Palmolive as the less overvalued of the two: Monalisa trades at KRW 1,400 versus a fair value of KRW 696 (-50%), while Colgate-Palmolive trades at $85.93 versus $55.95 (-35%).
Monalisa
012690.KO · KRW · Consumer Staples
-50%
upside to fair value
overvalued
PriceKRW 1,400
Fair ValueKRW 696
Quality54/100
Colgate-Palmolive
CL · USD · Consumer Staples
-35%
upside to fair value
overvalued
Price$85.93
Fair Value$55.95
Quality74/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

MonalisaColgate-Palmolive
Valuation
n/aP/E (TTM)32.9×
n/aP/E ex one-offs (FY2025)23.3×
n/aP/S (TTM)3.35×
n/aEV/EBITDA15.3×
n/aPEG1.66×
−50.3%Fair value upside−34.9%
3.6%Dividend yield2.4%
KRW 50Dividend per share$2.08
Profitability
-4%Operating margin21%
0.04×EBIT margin trend (5Y)0.91×
-1%Return on equity36%
-1%Return on assets16%
Growth
-7%Revenue growth (YoY)8%
0.9%Avg. growth/yr (3Y)4.3%
1.1%Avg. growth/yr (5Y)4.4%
−10.9%Value creation/yr+6.4%
Balance & size
7.7×Interest coverage (EBIT/interest)16.3×
0.06×Debt / equity18.83×
$43MMarket cap$70B
weakGrowth qualityhealthy
The P/E excluding one-off items is only shown where the special items are documented in the accounts (our own raw data or SEC filings). If one side lacks it, the reported P/E stays scored.

Colgate-Palmolive leads: 2 to 9 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Monalisaof which business quality 55 · market factors 14 Colgate-Palmoliveof which business quality 71 · market factors 59
ProfitabilityMargins and returns on capital today
41
84
Quality GrowthAre margins and returns improving?
34
24
CashflowEarnings quality: real cash, not paper profit
28
83
Fin. StrengthBalance sheet, leverage, solvency risk
75
45
InvestmentDisciplined investing over empire-building
87
97
Low VolatilityCalm price path (market factor)
34
92
MomentumPrice trend over the last 3–12 months (market factor)
9
45
52W MomentumDistance to the 52-week high (market factor)
3
47
Net IssuanceShare count: buybacks or dilution?
82
94

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMonalisaPrice KRW 1,400Colgate-PalmolivePrice $85.93
DCF Models-69%below the priceKRW 439-38%below the price$53.33
Earnings-Based-79%below the priceKRW 296-56%below the price$37.83
Dividend Discountn/a-64%below the price$30.58
Multiples-50%below the priceKRW 696-44%below the price$48.35
Asset-Based+14%close to the priceKRW 1,602-100%below the price$0.31
Growth DCFn/a-39%below the price$52.81
Economic Profit-36%below the priceKRW 895-73%below the price$23.08
Growth Earnings-54%below the priceKRW 651-49%below the price$43.93
Minimum-79%below the priceKRW 296-100%below the price$0.31
Maximum+14%close to the priceKRW 1,602-38%below the price$53.33
Median-52%below the priceKRW 673-52%below the price$40.88
Geometric mean-53%below the priceKRW 662-75%below the price$21.72

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Monalisa: 10 of 13 models see the stock below the current price.

Colgate-Palmolive: 25 of 25 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Monalisa
Price KRW 1,400
Fair Value KRW 696
Bear KRW 522Bull KRW 870
Colgate-Palmolive
Price $85.93
Fair Value $55.95
Bear $39.91Bull $69.94

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Monalisa · Consumer Staples

Quality score54 · below median
Fair value upside-50% · bottom 25%

Colgate-Palmolive · Consumer Staples

Quality score74 · Top 25%
Fair value upside-35% · below median

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Colgate-Palmolive as the less overvalued of the two: Monalisa trades at KRW 1,400 versus a fair value of KRW 696 (-50%), while Colgate-Palmolive trades at $85.93 versus $55.95 (-35%).

Colgate-Palmolive has the higher quality score (74/100).

Open Colgate-Palmolive live analysis →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.