Monalisa Co (012690) Fair Value & Analysis
Consumer Defensive · KR · Market cap 61.0B KRW
Fair value as of: Jun 24, 2026
Analysis
Monalisa Co (012690) currently trades at 1,537 KRW, while our model-based Fair Value estimate is 860.09 KRW — implying the stock looks roughly 44.0% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
About the company
Monalisa Co., Ltd engages in the production and sale of hygiene products in South Korea. It offers sanitary tissue, bathroom tissue, facial tissue, wet tissue, and kitchen towel products, as well as wet wipes, adult diapers, baby diapers, masks, napkins, jumbo rolls, and paper towels under the Bellagio, The Rich House, and Nox Premium brand names. The company was founded in 1977 and is headquartered in Seoul, South Korea. As of November 7, 2024, Monalisa Co., Ltd operates as a subsidiary of Arch Peninsula SDN.BHD..
Open the full interactive analysis →
Similar stocks
Frequently asked questions
Is Monalisa Co (012690) undervalued?
What is the fair value of 012690?
What is the quality score of 012690?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.