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STOCK COMPARISON

South China Financial Holdings vs Morgan Stanley: Fair Value & Quality

Both stocks run through our valuation models. Here is how South China Financial Holdings (0619) and Morgan Stanley (MS) compare, as of Sep 30, 2026.

As of Sep 30, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: South China Financial Holdings trades at HK$0.29 versus a fair value of HK$0.13 (−55.2%), while Morgan Stanley trades at $193 versus $314 (+62.9%).
South China Financial Holdings
0619.HK · HKD · Financials
−55.2%
upside to fair value
overvalued
PriceHK$0.29
Fair ValueHK$0.13
Quality36/100
Morgan Stanley
MS · USD · Financials
+62.9%
upside to fair value
undervalued
Price$193
Fair Value$314
Quality66/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

South China Financial HoldingsMorgan Stanley
Valuation
n/aP/E (TTM)15.7×
n/aForward P/E (FY2027)14.1×
n/aMedian P/E at FY-end (10 FY, ex one-offs where documented)13.1×
0.37×P/S (TTM)3.95×
0.20×P/B2.75×
n/aEV/EBITDA20.5×
n/aPEG1.76×
−55.2%Fair value upside+62.9%
n/aDividend yield2.2%
n/aDividend per share$4.15
Profitability
76.8%Operating margin41.6%
n/aEBIT margin trend (5Y)0.66×
-33.3%Return on equity18.0%
-2.6%Return on assets1.4%
Growth
216.8%Revenue growth (YoY)28.0%
11.0%Avg. growth/yr (3Y)22.5%
-5.7%Avg. growth/yr (5Y)18.3%
n/aValue creation/yr+8.5%
Balance & size
2.8×Interest coverage (EBIT/interest)0.4×
0.84×Debt / equity3.13×
$12MMarket cap$307B
weakGrowth qualitymixed
Morgan Stanley, median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, FY2022, FY2023 ex one-offs: 13.1.
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.

Even match: 5 to 5 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

South China Financial Holdingsof which business quality 36 · market factors 37 Morgan Stanleyof which business quality 61 · market factors 58
ProfitabilityMargins and returns on capital today
4
31
Quality GrowthAre margins and returns improving?
73
56
CashflowEarnings quality: real cash, not paper profit
0
100
Fin. StrengthBalance sheet, leverage, solvency risk
16
26
InvestmentDisciplined investing over empire-building
100
82
Low VolatilityCalm price path (market factor)
50
58
MomentumPrice trend over the last 3–12 months (market factor)
35
59
52W MomentumDistance to the 52-week high (market factor)
25
58
Net IssuanceShare count: buybacks or dilution?
82
87

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familySouth China Financial HoldingsPrice HK$0.29Morgan StanleyPrice $193
DCF Modelsn/a+112.7%above the price$410
Earnings-Basedn/a+11.3%close to the price$215
Dividend Discountn/a−58.4%below the price$80.18
Multiplesn/a−38.0%below the price$120
Asset-Based−51.7%below the priceHK$0.14−75.3%below the price$47.62
Growth DCFn/a+240.5%above the price$656
Economic Profitn/a−50.1%below the price$96.23
Minimum−51.7%below the priceHK$0.14−75.3%below the price$47.62
Maximum−51.7%below the priceHK$0.14+240.5%above the price$656
Median−51.7%below the priceHK$0.14−38.0%below the price$120
Geometric mean−51.7%below the priceHK$0.14−17.7%below the price$159

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

South China Financial Holdings: 1 of 1 models see the stock below the current price.

Morgan Stanley: 7 of 13 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

South China Financial Holdings
Price HK$0.29
Fair Value HK$0.13
Bear HK$0.10Bull HK$0.20
Morgan Stanley
Price $193
Fair Value $314
Bear $105Bull $429

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

South China Financial Holdings · Financials

Quality score36 · bottom 25%
Fair value upside−55.2% · bottom 25%

Morgan Stanley · Financials

Quality score66 · Top 25%
Fair value upside+62.9% · Top 25%

Bottom line

As of Sep 30, 2026, Fair Value Calculator sees Morgan Stanley as the more attractively valued of the two: South China Financial Holdings trades at HK$0.29 versus a fair value of HK$0.13 (−55.2%), while Morgan Stanley trades at $193 versus $314 (+62.9%).

Morgan Stanley has the higher quality score (66/100).

Open Morgan Stanley live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.