Major Holdings vs Kweichow Moutai Co: Fair Value & Quality
Both stocks run through our valuation models. Here is how Major Holdings (1389) and Kweichow Moutai Co (600519) compare, as of Aug 17, 2026.
As of Aug 17, 2026, Fair Value Calculator sees Kweichow Moutai Co as the less overvalued of the two: Major Holdings trades at HK$0.48 versus a fair value of HK$0.19 (-60%), while Kweichow Moutai Co trades at ¥1,342 versus ¥1,238 (-8%).
Major Holdings
1389.HK · HKD · Consumer Staples
-60%
upside to fair value
overvalued
PriceHK$0.48
Fair ValueHK$0.19
Quality53/100
Kweichow Moutai Co
600519.SHG · CNY · Consumer Staples
-8%
upside to fair value
fairly valued
Price¥1,342
Fair Value¥1,238
Quality82/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Major HoldingsKweichow Moutai Co
Valuation
—P/E (TTM)20.0×
0.60×P/S (TTM)9.09×
0.29×P/B6.39×
—EV/EBITDA13.3×
—PEG1.65×
—Dividend yield4.3%
—Dividend per share¥51.95
Profitability
-4%Net margin48%
-3%Operating margin68%
-2%Return on equity31%
-1%Return on assets22%
Growth
27%Revenue growth (YoY)7%
-10.8%Avg. growth/yr (3Y)16.4%
-14.4%Avg. growth/yr (5Y)15.4%
Balance & size
0.04×Debt / equity—
$32MMarket cap$232B
weakGrowth qualitymixed
Kweichow Moutai Co leads: 3 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Major Holdingsof which business quality 53 · market factors 60Kweichow Moutai Coof which business quality 79 · market factors 53
ProfitabilityMargins and returns on capital today
11
86
Quality GrowthAre margins and returns improving?
61
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
78
Low VolatilityCalm price path (market factor)
47
93
MomentumPrice trend over the last 3–12 months (market factor)
75
35
52W MomentumDistance to the 52-week high (market factor)
51
40
Net IssuanceBuybacks instead of dilution
40
84
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Major Holdings
Asset-BasedHK$0.13
1 of 1 models see the stock below the current price.
Kweichow Moutai Co
DCF Models¥1,736
Earnings-Based¥1,256
Dividend Discount¥988
Multiples¥1,164
Asset-Based¥131
Growth DCF¥1,063
Economic Profit¥810
Growth Earnings¥1,744
15 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Major Holdings
Bear HK$0.13Fair Value HK$0.19Bull HK$0.24
HK$0.48 = current price (white tick)
Kweichow Moutai Co
Bear ¥883Fair Value ¥1,238Bull ¥1,938
¥1,342 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Major Holdings · Consumer Staples
Quality score53 · below median
Fair value upside-60% · bottom 25%
Kweichow Moutai Co · Consumer Staples
Quality score82 · Top 25%
Fair value upside-8% · below median
Bottom line
As of Aug 17, 2026, Fair Value Calculator sees Kweichow Moutai Co as the less overvalued of the two: Major Holdings trades at HK$0.48 versus a fair value of HK$0.19 (-60%), while Kweichow Moutai Co trades at ¥1,342 versus ¥1,238 (-8%).
Kweichow Moutai Co has the higher quality score (82/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
